RX Japan (Headquarters: Chuo-ku, Tokyo; President and CEO: Takeshi Tanaka) will host the '5th Oshikatsu EXPO Summer,' Japan's largest trade show for the fandom economy, at Tokyo Big Sight for three days from June 24 (Wed) to 26 (Fri), 2026.

Despite inflation, 'Oshikatsu' (fandom activity) remains a 'daily necessity.' This year's focus is on the latest trends in 'fandom activity spreading across generations.'

Amidst persistent inflation, the youth demographic is increasingly seeking to enjoy fandom at a low cost, leading to a rise in 'smart fandom' through digital gadgets and DIY items.

From the corporate perspective, a movement toward introducing welfare benefits like 'Oshikatsu allowances' and 'fandom leave' is emerging, driven by well-being and employee motivation. The philosophy that 'I can work hard because I have an Oshi' is beginning to influence work styles and corporate culture.

Meanwhile, middle-aged and older generations, backed by greater financial and time stability, are increasingly viewing fandom as a way to find joy and meaning in life. Fandom has evolved beyond youth culture into a lifestyle where individuals find purpose later in life. Reflecting this, 'fandom x end-of-life planning,' commemorative items, and 'pilgrimages' to significant sites are gaining attention.

'Oshikatsu EXPO' is the only specialized trade show in Japan for fandom goods, services, and OEM products. It features a wide range of items, from acrylic stands and badges to digital products and event services.

[Featured Products] - Digi-Sta Card (Exhibitor: CoLabMix Co., Ltd.): AR characters appear on your smartphone. - Uku Live Stage Home (Exhibitor: Asukanet Co., Ltd.): An immersive item that turns your home into a live concert venue. - Capsule Seal DIY Kit (Exhibitor: MY mama Co., Ltd.): DIY style for creating original fan goods. - Kinkuma Perfume Production Service (Exhibitor: Pinole Co., Ltd.): Experience-based service to wear the scent of one's 'Oshi.'

FACT BOX

  • Source: PR TIMES
  • Category: Event