[1,250 Exhibitors] The Forefront of Consumer Trends: 'Oshikatsu,' Inbound, and Sleep Tech Converge at the 29th Lifestyle Week Summer, Starting June 24th
RX Japan will host the 29th Lifestyle Week Summer at Tokyo Big Sight from June 24, 2026. Featuring 10 specialized exhibitions and 1,250 exhibitors, the event showcases 38,000 products reflecting current trends like fan culture, inbound tourism, and wellness.
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- 📰 Published: May 28, 2026 at 10:20
- 🔍 Collected: June 1, 2026 at 01:11 (86h 51m after Published)
- 🤖 AI Analyzed: June 1, 2026 at 23:52 (22h 41m after Collected)
RX Japan Ltd. (Headquarters: Chuo-ku, Tokyo; President: Takeshi Tanaka) will hold the '29th Lifestyle Week Summer,' a comprehensive lifestyle exhibition consisting of 10 specialized shows, at Tokyo Big Sight for three days from Wednesday, June 24, to Friday, June 26, 2026.
In the current lifestyle market, consumer values and purchasing behaviors are becoming increasingly fragmented. Inbound demand, driven by the surge in foreign visitors, has shifted from standard souvenirs to high-quality, well-designed Japanese products. The 'Oshikatsu' (fan activity) culture, firmly established among Gen Z and beyond, has grown into a massive consumption category rooted in daily life. Furthermore, there is a notable trend toward 'investing in oneself,' with a growing emphasis on wellness and sleep quality.
This exhibition brings together 1,250 companies and 38,000 items featuring excellent design, functionality, and storytelling that capture these latest trends, as well as solutions for OEM and procurement.
(Summary of exhibitions, featured content, and seminar information included)
Event Overview: 29th Lifestyle Week Summer
Dates: June 24 (Wed) – 26 (Fri), 2026, 10:00–17:00
Venue: Tokyo Big Sight (East Exhibition Hall)
Organizer: RX Japan Ltd.
In the current lifestyle market, consumer values and purchasing behaviors are becoming increasingly fragmented. Inbound demand, driven by the surge in foreign visitors, has shifted from standard souvenirs to high-quality, well-designed Japanese products. The 'Oshikatsu' (fan activity) culture, firmly established among Gen Z and beyond, has grown into a massive consumption category rooted in daily life. Furthermore, there is a notable trend toward 'investing in oneself,' with a growing emphasis on wellness and sleep quality.
This exhibition brings together 1,250 companies and 38,000 items featuring excellent design, functionality, and storytelling that capture these latest trends, as well as solutions for OEM and procurement.
(Summary of exhibitions, featured content, and seminar information included)
Event Overview: 29th Lifestyle Week Summer
Dates: June 24 (Wed) – 26 (Fri), 2026, 10:00–17:00
Venue: Tokyo Big Sight (East Exhibition Hall)
Organizer: RX Japan Ltd.
FAQ
Can Taiwanese companies exhibit at this event?
Yes, RX Japan provides support for international exhibitors, and inquiries can be made via their official website.