Global 'Unreleased in Japan' Gourmet Foods Gather: 'JFEX SUMMER' to be Held at Tokyo Big Sight Starting June 24, 2026

RX Japan Ltd. (Headquarters: Chuo-ku, Tokyo; President: Takeshi Tanaka) will hold 'JFEX - International Food & Beverage Trade Week -', a gathering of carefully selected domestic and international food products, at Tokyo Big Sight for three days from June 24 (Wed) to 26 (Fri), 2026. This exhibition will feature numerous food products and brands from around the world that have not yet entered the Japanese market. It is attracting significant attention from buyers and media as a place to encounter 'new tastes' and 'new food experiences' not yet available domestically. Amidst rising prices, there is a polarization in the market: while people are cutting back on daily expenses, there is a persistent consumer behavior of 'spending money on things that have value.' As a symbol of this, the exhibition will feature the 'Premium Food EXPO,' a specialized area for high-value-added foods. Premium ingredients and specialty products from Japan and abroad will be displayed, drawing great interest from buyers seeking high-end items. Meanwhile, the entire venue will also feature many products in 'price ranges easy for daily use' and 'foods emphasizing functionality and versatility,' allowing visitors to experience the reality of current consumption—the 'polarization of the food market where premium orientation and cost orientation coexist'—through concrete products. Global 'unreleased in Japan' gourmet foods will gather in one place. Foods from various countries, backed by their respective food cultures and trends, will gather to aim for entry into the Japanese market. The special project 'JFEX AWARDS ~New to Japan~' will also be held. JFEX AWARDS is a voting-based event where visitors choose the 'products they most want to stock now' from entries submitted by exhibitors. The latest trend products from around the world that are landing in Japan for the first time will be entered. The product that receives the most votes will be awarded a special prize. It is a special project to quickly catch the latest overseas trends and support the next big hit products. Voting is scheduled to take place within the JFEX venue on June 24 (Wed).