RX Japan to Host the 19th Content Tokyo and the 6th XR & Metaverse Exhibition Summer Simultaneously from June 17

RX Japan Ltd. (Headquarters: Chuo-ku, Tokyo; President: Takeshi Tanaka) announced that it will simultaneously host the "19th Content Tokyo," a large-scale comprehensive international exhibition featuring all elements supporting the content business, and the "6th XR & Metaverse Exhibition Summer," Japan's largest specialized exhibition bringing together services and technologies utilizing XR and the metaverse. The events will take place over three days from June 17 (Wednesday) to June 19 (Friday), 2026, at Tokyo Big Sight. Additionally, the "Japan Character Award 2026" will be held on Wednesday, the 17th.

Currently, the role of content in business has evolved beyond a mere promotional tool to become a crucial factor influencing corporate competitiveness. In addition to brand world-building and the strategic utilization of IP (Intellectual Property), creating experiential value through advanced technologies like XR and the metaverse has become indispensable for boosting customer engagement. However, challenges such as "how to select the optimal expression method for the company" and "how to link new technologies to actual business results" have become increasingly diverse and complex. Consequently, for sustainable growth, there is renewed attention on the importance of partners and solutions that merge strategic content utilization with cutting-edge digital technology.

Under these circumstances, this exhibition will bring together products and services supporting the next-generation content business, ranging from globally recognized IP and up-and-coming characters, diverse creators, state-of-the-art video and CG technology, and business-innovating XR/metaverse solutions, to the newly established fan community sector.

"Content Tokyo" Official Website
"XR & Metaverse Exhibition" Official Website

Special Programs (Excerpt)

1. Japan Character Award 2026
Aiming for further development of the licensing business, this is an award ceremony honoring the most successful properties (characters, brands, etc.) of 2025. Through exhibitions of the winning properties, visitors can simultaneously grasp the latest trends supported by consumers and the secrets behind their hits.
Details: https://www.content-tokyo.jp/hub/ja-jp/visit/character.html

2. X (Twitter) Participatory Program "We tried to 〇〇 Content Tokyo!"
This is an SNS-linked participatory program that updates the exhibition space through the power of creativity. It asks creators to post their unique ideas of "〇〇-ing Content Tokyo" on SNS, allowing them to express the exhibition more engagingly through their creative power. Submissions are currently being accepted on X (formerly Twitter). Please check it out using "#ConMaru".
Details: https://www.content-tokyo.jp/hub/ja-jp/visit/maru.html

3. "∞ mugen": A "Hands-on x Information Dissemination" Area Gathering Domestic and International XR Device Makers
This is a newly held special program under the theme "Turning XR from 'Special' to 'Everyday'. Bringing a new reality to all businesses." Global XR device manufacturers will gather to conduct "device hands-on x information dissemination," operating as a special area where visitors can actually experience, compare, and consider the technologies.
Details: https://www.xr-fair.jp/hub/ja-jp/about/mugen.html

Scenes from Japan Character Award 2025 | Image for the X Participatory Program | Image for ∞ mugen

Featured Products (Excerpt)

■ From Condiments to Lifestyle: "Ajipon"
Launched in 1964, "Ajipon" is a seasoning brand that has been widely loved on Japanese dining tables for many years. It has continuously accompanied meals by proposing various menus, not just for hot pot dishes. "Ajipon" has evolved into a brand that delivers a little fun and surprise to everyday life, in addition to deliciousness. Leveraging brand assets cultivated over the years, the company will promote commercialization. By exhibiting at "Licensing Japan" this time, they are considering a wide range of initiatives beyond the food sector, including general merchandise, daily necessities, and apparel.
[Exhibitor: Mizkan Holdings Co., Ltd.]

■ "Next-Generation Immersive Video Production Solution" using the World's First Apple Vision Pro Dedicated Camera
The Blackmagic URSA Cine Immersive is the "world's first immersive camera dedicated to Apple Vision Pro." It achieves high-quality immersive video with overwhelming reality at "8K, 90fps, 180-degree stereoscopic." Furthermore, because immersive video can be edited with the editing software "DaVinci Resolve," 3D video can be created efficiently and easily. Corporate branding