[First Time Held] New Zone 'IP x Fashion Zone' Debuts at Fashion World! Exhibition Briefing to be Held on Friday, May 22

RX Japan Co., Ltd., Japan's largest exhibition organizer, will establish a new 'IP x Fashion Zone' within 'FaW TOKYO Autumn (Fashion World Tokyo)' to be held in October 2026. Furthermore, an 'Exhibition Briefing' will be held on Friday, May 22, prior to the event. ▼Zone Overview Here >>https://www.fashion-tokyo.jp/hub/ja-jp/to-exhibit/ip-semi.html What is the IP x Fashion Zone? A special area where fashion products collaborating with characters and works as intellectual property (IP) gather. IP holders, brands collaborating with IP, and OEM companies capable of producing IP products will exhibit. Business negotiations are possible with apparel and retail stores seeking commercialization and procurement. Autumn Exhibition: October 7 (Wed) - 9 (Fri), 2026. Spring Exhibition: April 7 (Wed) - 9 (Fri), 2027. Location: Tokyo Big Sight Held within FaW TOKYO (Fashion World Tokyo), Japan's largest fashion exhibition. Towards an industry-awaited business platform that accelerates sales and brand power through IP collaboration. IP market is expanding! Expectations for overseas expansion are also rising with increasing inbound demand. In recent years, the intellectual property (IP) market has continued to expand. Driven by strong tailwinds such as 'Oshikatsu' (fan activities) and inbound demand, collaborations utilizing IP such as characters, anime, and games have become active in the fashion industry. Amidst this, in response to strong requests from visitors who want to 'create products utilizing IP' and 'meet collaboration partners,' we have decided to establish the 'IP x Fashion Zone,' which will serve as a business hub where IP and fashion intersect. Why 'IP x Fashion' now? The reason is the combination of 'fashion with the highest purchase opportunities' x 'the 'Oshikatsu' market where spending continues to grow.' Fashion is the 'largest volume consumption area' with the highest frequency of daily purchases. On the other hand, the IP business is characterized by 'high-enthusiasm consumption' by fans. By combining this 'volume' and 'enthusiasm,' it is possible to achieve not only an increase in sales but also mid-to-long-term brand recognition expansion and customer attraction simultaneously. Furthermore, many companies capable of OEM/ODM will exhibit in this zone, providing a practical business negotiation venue where IP holders and fashion manufacturers can directly connect to discuss concrete product commercialization and license utilization. Exhibition Briefing to be held on Friday, May 22, at Midtown Yaesu. An 'Exhibition Briefing' will be held prior to the event. On the day, we will invite a guest speaker to share the latest knowledge on how the fashion industry should embrace and grow the IP business. Date: Friday, May 22, 2026, 11:00-12:00 Venue: Tokyo Midtown Yaesu 11F Fee: Free, pre-registration required Target: IP holders / Brands and manufacturers developing IP collaboration products / OEM manufacturers, etc. Application: https://www.fashion-tokyo.jp/autumn/ja-jp/gbs/sales/exsemi.html ◆Guest Speaker 'Possibilities for the Fashion Industry in the Expanding Character Product Market' Mr. Kazuo Rikukawa, President and Representative Director, Character Databank Inc. The character product market continues to expand year after year. In the fashion industry, character collaborations are increasing, while some companies are also moving to create their own IP. This lecture will examine the structure of market expansion in the character business and consider future possibilities for the fashion industry. This is a unique opportunity for companies considering entering the IP business or those wishing to utilize it for future strategic planning to learn about the forefront of the market. Please join us. FaW TOKYO (Fashion World Tokyo) Secretariat TEL: 03-6739-4108 MAIL: fw.jp@rxglobal.com Official HP: https://www.fashion-tokyo.jp/hub/ja-jp.html