Visitor Registration Opens for 'Content Tokyo 2026,' Held for 3 Days from June 17!
RX Japan G.K. has opened visitor registration for 'Content Tokyo,' Japan's largest comprehensive content business exhibition, to be held at Tokyo Big Sight for three days from June 17, 2026. The exhibition aims to promote corporate growth through content utilization, featuring eight specialized exhibitions and special areas, along with seminars to learn about the latest trends and case studies.
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RX Japan G.K. (Headquarters: Chuo-ku, Tokyo; Representative Director and President: Takeshi Tanaka) has commenced visitor registration for the '19th Content Tokyo,' Japan's largest comprehensive content business exhibition, to be held at Tokyo Big Sight from Wednesday, June 17 to Friday, June 19, 2026.
Background and Highlights of the Event
Content has evolved beyond mere creations to become a crucial element directly linked to brand value and business growth. This exhibition, the largest ever, spans production, IP utilization, branding, marketing, fan communities, and expression technology, serving as a platform for companies to discover their next strategic moves using content.
Comprising eight exhibitions and special areas that cover essential elements of the content business, it facilitates business matching across industry boundaries.
Constituent Exhibitions
- 19th Licensing Japan
- 18th Creator EXPO
- 17th Production & Live Entertainment Expo
- 15th Ad Creative & Marketing EXPO
- 15th Communication Design EXPO
- 2nd Immersive Technology EXPO
- [First Time Held!] 1st Fan Community Marketing EXPO
Special Area
- CONTENT Hub
See Details
What You Can Do at This Exhibition
1. Compare and Consider 'Content Utilization' for Differentiation
Compare various content utilization methods that move people's hearts and ensure continued selection, such as creative works, design, IP utilization, and fan communities. Discover concrete strategies for differentiating your company in branding, promotion, and product development.
2. Materialize Your Next Steps by Consulting with Exhibitors On-Site
At the venue, you can directly consult with exhibitors about your company's challenges and needs, and compare and consider specific measures and partners on the spot.
3. Learn the Latest Trends and Case Studies to Solve Your Company's Challenges
Seminars by industry leaders such as Hitoshi Ohne (Film Director) and Naoki Matayoshi (Comedian/Novelist) will be held daily for three days. Learn strategies and case studies from companies like Sanrio, Shueisha, Ajinomoto, Lion, Japan Airlines, and KDDI, and gain insights that can be applied to your company's measures and strategic decisions.
See all seminar details here.
Advance visitor registration (free) is required for admission.
Register for free here.
Organizer's Comment
As more companies engage in content utilization, there is a growing demand for initiatives focused on how to move people's hearts and ensure continued selection through content. On the other hand, many cases struggle with where to start, whether it's designing brand experiences, building relationships with fans, conveying value through content, or utilizing IP (intellectual property) such as characters and brands.
This exhibition aims to be a place where companies can gain hints tailored to their challenges and objectives, and take the first step towards implementation. Through exhibitions, seminars, and events, we will provide opportunities to gain experience and learning simultaneously. This year, we are newly launching the 'Fan Community Marketing EXPO,' expecting further expansion of initiatives from the perspective of building continuous relationships between fans/communities and brands. Additionally, we offer opportunities to engage with ideas and case studies directly relevant to problem-solving through lectures by industry leaders.
Exhibition Overview
Exhibition Name: 19th Content Tokyo
Constituent Exhibitions: 19th Licensing Japan / 18th Creator EXPO / 17th Production & Live Entertainment Expo / 15th Ad Creative & Marketing EXPO / 15th Communication Design EXPO / 2nd Immersive Technology EXPO / 1st Fan Community Marketing EXPO
Dates: Wednesday, June 17 – Friday, June 19, 2026, 10:00-17:00
Venue: Tokyo Big Sight (West Exhibition Hall)
Organizer: RX Japan G.K.
Official HP: https://www.content-tokyo.jp/hub/ja-jp/
Contact for this matter:
RX Japan G.K. Content Tokyo Secretariat
Tokyo Midtown Yaesu Yaesu Central Tower 11F, 2-2-1 Yaesu, Chuo-ku, Tokyo 104-0028
TEL: 03-6739-4107 MAIL: content-tokyo.jp@rxglobal.com
Background and Highlights of the Event
Content has evolved beyond mere creations to become a crucial element directly linked to brand value and business growth. This exhibition, the largest ever, spans production, IP utilization, branding, marketing, fan communities, and expression technology, serving as a platform for companies to discover their next strategic moves using content.
Comprising eight exhibitions and special areas that cover essential elements of the content business, it facilitates business matching across industry boundaries.
Constituent Exhibitions
- 19th Licensing Japan
- 18th Creator EXPO
- 17th Production & Live Entertainment Expo
- 15th Ad Creative & Marketing EXPO
- 15th Communication Design EXPO
- 2nd Immersive Technology EXPO
- [First Time Held!] 1st Fan Community Marketing EXPO
Special Area
- CONTENT Hub
See Details
What You Can Do at This Exhibition
1. Compare and Consider 'Content Utilization' for Differentiation
Compare various content utilization methods that move people's hearts and ensure continued selection, such as creative works, design, IP utilization, and fan communities. Discover concrete strategies for differentiating your company in branding, promotion, and product development.
2. Materialize Your Next Steps by Consulting with Exhibitors On-Site
At the venue, you can directly consult with exhibitors about your company's challenges and needs, and compare and consider specific measures and partners on the spot.
3. Learn the Latest Trends and Case Studies to Solve Your Company's Challenges
Seminars by industry leaders such as Hitoshi Ohne (Film Director) and Naoki Matayoshi (Comedian/Novelist) will be held daily for three days. Learn strategies and case studies from companies like Sanrio, Shueisha, Ajinomoto, Lion, Japan Airlines, and KDDI, and gain insights that can be applied to your company's measures and strategic decisions.
See all seminar details here.
Advance visitor registration (free) is required for admission.
Register for free here.
Organizer's Comment
As more companies engage in content utilization, there is a growing demand for initiatives focused on how to move people's hearts and ensure continued selection through content. On the other hand, many cases struggle with where to start, whether it's designing brand experiences, building relationships with fans, conveying value through content, or utilizing IP (intellectual property) such as characters and brands.
This exhibition aims to be a place where companies can gain hints tailored to their challenges and objectives, and take the first step towards implementation. Through exhibitions, seminars, and events, we will provide opportunities to gain experience and learning simultaneously. This year, we are newly launching the 'Fan Community Marketing EXPO,' expecting further expansion of initiatives from the perspective of building continuous relationships between fans/communities and brands. Additionally, we offer opportunities to engage with ideas and case studies directly relevant to problem-solving through lectures by industry leaders.
Exhibition Overview
Exhibition Name: 19th Content Tokyo
Constituent Exhibitions: 19th Licensing Japan / 18th Creator EXPO / 17th Production & Live Entertainment Expo / 15th Ad Creative & Marketing EXPO / 15th Communication Design EXPO / 2nd Immersive Technology EXPO / 1st Fan Community Marketing EXPO
Dates: Wednesday, June 17 – Friday, June 19, 2026, 10:00-17:00
Venue: Tokyo Big Sight (West Exhibition Hall)
Organizer: RX Japan G.K.
Official HP: https://www.content-tokyo.jp/hub/ja-jp/
Contact for this matter:
RX Japan G.K. Content Tokyo Secretariat
Tokyo Midtown Yaesu Yaesu Central Tower 11F, 2-2-1 Yaesu, Chuo-ku, Tokyo 104-0028
TEL: 03-6739-4107 MAIL: content-tokyo.jp@rxglobal.com