"Turning Novelties into Life-Saving Tools". "Disaster Prevention Solutions" Supporting Corporate Preparedness and Daily Peace of Mind to be Exhibited

Protecting society through "marketing". The evolving trend of "Phase-Free" In response to recent earthquakes, social interest in corporate disaster prevention measures and BCP (Business Continuity Planning) is rapidly increasing. As a recent trend, instead of disaster prevention supplies tucked away in a closet as special evacuation kits, "phase-free" (fusion of everyday life and disaster prevention) products that can be used naturally in daily life and office work, and are useful in emergencies, are attracting attention*. Even for novelties and souvenirs, whose main purpose used to be sales promotion, their value as these "functional and highly designed evolutionary disaster prevention tools" has recently been reevaluated, and the movement towards their adoption by companies is accelerating. Reflecting this trend, products themed around "disaster prevention blending into daily life" will be exhibited at this exhibition. You can cover a new form of marketing where, instead of forcing special preparations, companies distribute products that can be naturally integrated into daily life and business scenes, thereby protecting the safety of employees and customers and enhancing the resilience of the entire local community. Featured Exhibited Products at "Promotional EXPO" As "promotional items for preparedness," the following products are attracting attention: 'ZERO Bottle' to create pure water, devised by a disaster prevention specialist Removes impurities and bacteria in the water twofold! A portable water purifier with overwhelming purification power. You can turn river water, rainwater, and bathwater into drinking water. It is a new standard for corporate stockpiling that supports securing "water," which is most crucial when lifelines are cut off. Company name: Apide Co., Ltd. Disaster Prevention Bottle 'Sona-yell' Necessary disaster prevention items are consolidated in a compact 500ml bottle that fits in a desk drawer or bag! Contains 6 convenient items for disasters, such as a light and an aluminum blanket. You can deliver "daily peace of mind" as a set when distributing. Company name: Roman Co., Ltd. Disaster Prevention Tenugui with Unique Patterns Made of cotton, it is light, easy to carry, and dries quickly. A tenugui that lasts long even with daily use is recommended as a disaster prevention good! A fusion of traditional wisdom and modern materials. It is a highly message-driven novelty that is useful for first aid and hygiene management during disasters. Company name: Koyo Bussan Co., Ltd. Pocket-sized "Disaster Prevention Map" you can always carry An original map production service based on Shobunsha's maps, which have strengths in unique coverage and editing. It creates disaster prevention maps that are easy for anyone to understand by incorporating information such as action points, evacuation methods, lists of evacuation shelters, and water supply facilities in the event of earthquakes and disasters. Visualizing difficulties in returning home and evacuation shelters is the highest level of CSR activity a company can provide to the local community. Company name: Shobunsha Publications, Inc. Illuminating the night of a power outage. Glowing mobile battery A mobile battery that embodies "phase-free" (fusion of everyday life and disaster prevention), which not only meets charging needs during daily commutes and sales activities but also shows its true value as a "light" in emergencies. The built-in LED backlight beautifully illuminates the logo, making it active both as a promotional item that highlights the brand's presence and as a disaster prevention good. Company name: Owltech Co., Ltd. Coverage Information (Advance Registration Required) ◆ Click here to apply for coverage https://www.marketing-week.jp/hub/ja-jp/press.html ――― Please feel free to consult with us ――― - We also accept consultations on coverage subjects and themes in advance upon request. - We will accept coverage as much as possible for inquiries on the day of the exhibition, so please feel free to contact us. ■ Coverage content: Venue photography, exhibitor booth coverage, interviews with visitors, organizer comments, etc. Public Relations, Marketing Week (RX Japan Ltd.) TEL: 03-6739-4128 MAIL: spex.jp@rxglobal.com [Company Profile] Company Name: RX Japan Ltd. Location: 11F Yaesu Central Tower, Tokyo Midtown Yaesu, 2-2-1 Yaesu, Chuo-ku, Tokyo Web: https://www.rxjapan.jp/ *Source: "Travel Watch" Latest "Disaster Prevention Goods" summary. Uncompromising "evolutionary" items in both function and design are appearing one after another.