How 'Fashion x Generative AI' is Changing the Future of Clothing Selection and Production: Exhibiting 'Future Shopping Experiences' to Reduce Purchase Failures and 'AI Embroidery Machines' That Inherit Craftsmanship

The Forefront of 'New Consumer Experiences' Brought by Generative AI is Now Open for Coverage

The apparel industry is currently at a major turning point. The introduction of technologies, starting with generative AI, is accelerating explosively as a key to solving serious labor shortages and the global issue of 'mass clothing disposal (inventory loss).' In fact, the fashion tech market is currently valued at 33.48 billion yen and is projected to expand to 43.14 billion yen in five years*¹.

In particular, AI-powered virtual try-ons are becoming widespread, and a 'new consumer experience' that allows people to 'find the one item that truly suits them' without hesitation or guesswork is becoming the norm.

'Fashion Tech EXPO' to be Held at Tokyo Big Sight from Wednesday, April 8th

### Global attention is mounting as world-leading fashion magazines employ AI models and luxury brands adopt AI advertising.

In the apparel industry, the wave of generative AI has finally reached the realms of 'advertising' and 'visual production.'

World-leading fashion magazines are featuring AI-generated models on their pages, drawing attention as a new expressive method that expands creative possibilities. Furthermore, luxury brands are launching advertising campaigns utilizing generative AI. In the luxury world as well, AI is evolving into an indispensable tool for expanding creativity and captivating the next generation of fans.

Model photography and catalog production, which previously required enormous costs and time, are on the verge of undergoing a dramatic transformation thanks to AI.

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Behind the Scenes of How AI is Changing Clothing Selection, Production, and Promotion. Introducing AI Technologies and Services Driving 'Apparel DX'

**(Excerpt from products exhibited at this show)**

### Company: Perfect Corp. ### Try-ons are shifting from 'wearing' to 'viewing.' Instant, one-shot virtual try-ons for any clothing using generative AI!

A state-of-the-art solution that allows for instant virtual try-ons just by standing in front of a mirror or selecting a photo on a smartphone. Generative AI realistically reproduces items while maintaining textures, logos, and even text. It is a noteworthy product at the forefront of 'shopping without failure,' eliminating mismatches in size or style.

### Company: Tajima Industries Ltd. ### AI inherits the 'craftsmanship' of embroidery. An 'AI Embroidery Machine' that allows anyone to instantly turn high-quality designs into reality.

An 'AI Embroidery Machine' that inherits the skills of artisans, achieving both reproducibility and productivity. AI automatically optimizes complex embroidery—which previously required skilled artisans—by judging thread tension and fabric texture. The sight of beautiful embroidery being completed instantly reflects the digital transformation (DX) of the manufacturing floor.

### Company: FEIDIAS ### 'The era of creating models is here' — AI model production service

An AI model production service that creates brand-exclusive AI models, resolving issues related to costs, rights, and continuity associated with human models, allowing for stable brand expression. It solves advertising challenges originating from models, such as brand image damage due to scandals or shooting delays caused by a model's poor health.

### Company: Clo.D AI-Studio ### 85% reduction in shooting costs! Generate 'photorealistic quality' model images and videos from just one product image.

A virtual try-on solution specialized for fashion e-commerce. Its greatest feature is 'commerce quality' that is indistinguishable from real photography. You can freely customize the model's nationality and background, enabling global expansion. It solves the challenges of fashion e-commerce by reducing shooting costs by up to 85%.

### Company: Japan Weather Association ### Predicting 'what will sell tomorrow' from the sky. Weather data prevents mass disposal of clothing.

Using advanced weather data held by the Japan Weather Association, this service pinpoints the 'peak sales time' for clothing based on temperature changes. It supports a shift from ordering based on 'intuition and experience' to sustainable management of 'making only what is needed' based on data.

### Company: Scroll International Co., Ltd. ### A 'game changer' for the apparel industry. Cutting-edge AI virtual try-on system.

A state-of-the-art AI virtual try-on system capable of meeting a wide range of needs, from product proposals and the generation of model-wearing images to changing colors/patterns and design arrangements. With high-precision fitting and coordination-based try-ons, users can confirm the optimal style before purchasing.

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<Contact Information> FaW TOKYO (RX Japan Ltd.) Public Relations TEL: 048-233-9478 MAIL: fw.jp@rxglobal.com

<Event Overview> Exhibition Name: Fashion Tech EXPO (Held within FaW TOKYO) Dates: April 8 (Wed) - 10 (Fri), 2026 Venue: Tokyo Big Sight Organizer: RX Japan Ltd. Number of Exhibitors: Approx. 700 companies from 20 countries (planned) Number of Visitors: Approx. 20,000 (planned) Official Website: https://www.fashion-tokyo.jp/spring/ja-jp.html

*¹ Cited from xenoBrain '2030 AI Forecast Report for the Fashion Tech Industry' *The listed products and services are cited from exhibitor search sites and corporate websites.