What exactly is this "new mechanism"?

It refers to a system where fan support (donations, purchases, etc.) is directly returned to track and field athletes as income through events and platforms. Details will be announced in the future.

Why is such a mechanism needed now?

In current track and field, spectator enthusiasm rarely translates directly into athlete income, and athletes often go unrewarded despite their results. A direct compensation model is therefore sought.

When will this mechanism be available for use?

Currently, it is in the "dream" stage, and the company plans to first implement it in actual competitions. Specific launch dates are yet to be announced.

Creating a "New Track and Field Mechanism" Where Support Directly Becomes Athlete Income

Published Apr 1, 2026 5:40 PM ・ Updated Jun 2, 2026 1:01 PM ・ 3 min read ・ Source: PR TIMES

Runtame aims to connect events, fans, and companies to track and field, introducing a system where support is directly returned to athletes.

Our company endorses April Dream, which aims to make April 1st a day for announcing dreams. This press release represents the dream of Runtame!! (Running Entertainment LLC).

Support empowers someone.

Running Entertainment LLC (Headquarters: Takarazuka City, Hyogo Prefecture) is creating a mechanism to "transform support into value."

Currently, in track and field, even if the number of spectators increases, that enthusiasm does not directly translate into athletes' income. There is a reality where even running and achieving results do not always lead to adequate reward.

Support itself already exists in our daily lives. Yet, should we allow those feelings to remain unreached by the athletes?

Runtame connects events, fans, and companies to realize a system where support is returned to athletes. We will continue to create a stage where athletes can perform, be supported, and generate value.

We will implement this mechanism with our own hands. And we are serious about realizing a world where the amount of support directly reaches the athletes.

First, we will work on implementing a mechanism within actual competitions where support leads to athlete compensation. We will shape this mechanism together with companies and individuals who resonate with this challenge.

If you are interested, please add our LINE Official Account from the link below! https://lin.ee/WJwerzcB

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Source: PR TIMES
Category: product_launch

Creating a "New Track and Field Mechanism" Where Support Directly Becomes Athlete Income

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