Katsuryoku Kyoso Kenkyusho (Katsusoken) Launches Full-Scale Operations on April 1st: Established by Rui Sekkeishitsu to Act as an 'Act Tank' that Generates Vitality by Grasping Deep Social Expectations and Linking Them to Business

Katsuryoku Kyoso Kenkyusho Co., Ltd. (Abbreviation: Katsusoken, Headquarters: Yodogawa-ku, Osaka, President & CEO: Higashide Asaoka) will officially commence full-scale operations on Wednesday, April 1st.

Katsusoken was established as a new joint-stock company on Thursday, January 1, 2026, originating from Rui Sekkeishitsu Co., Ltd. (founded in 1972). Its purpose is to 'generate vitality by grasping the deep layers of social expectations and linking them to businesses.' Full-scale activities will start on April 1st.

In modern times, while material wealth has been achieved, society has lost sight of the direction it should take. Many organizations have lost their compass regarding 'why we work,' and their very raison d'être is being fundamentally questioned. However, at the same time, a new stirring is beginning to emerge from the consciousness of the youth—a deep-seated demand for 'vitality' to 'create a new framework ourselves' through the resolution of social issues.

Aiming to cultivate proactive members of society and generate societal vitality, we will operate as a specialized group possessing both 'Insight (Think)' to grasp the deep layers of social expectations, and 'Execution (Action)' to build effective solutions.

As an 'Act Tank' that connects theory to concrete businesses and generates true vitality in the field, we will share the same aspirations with you and walk together toward a future full of vitality.

Business Contents

【Business Contents】 1. Research and Strategy Formulation 2. Co-creation Planning and Platform Building 3. Business Implementation Consulting 4. Information Dissemination

Activity Areas

【Research Areas】 Gaining insights into future prospects from the principles of life to build vitality creation models. 1. Future Prospects - Technological innovation and global trends - Modern consciousness trends and shifting values - Next-generation organizational and management theories

2. Principle Insights - Competency theory in the AI era (human creativity) - Elucidation of human (life) physicality, mind, and ideas - Research on nature's circulatory systems

3. Vitality Creation Models - Building models for corporate management and organizational strategies - Building circulation models for society's core industries - Designing social vitality connecting industry, education, and lifestyle

【Business Areas】 Implementing mechanisms that draw out the vitality of organizations, regions, and society through a co-creation model. 1. Organizational Vitality Business - Organizational vitality diagnosis and activation training - Support for building foundations for all-participatory management - Next-generation talent development programs

2. Regional Vitality Business - Implementation support for building schools of the future - Visualization and branding of regional value - Regional revitalization business (farming settlement projects, stay-type hubs)

3. Social Vitality Business - Building industry × talent development ecosystems - Policy and implementation support toward a 'New Public' - Support for play × child-rearing environments

MISSION・VISION・VALUE

・MISSION (Raison d'être) To research and maximize the 'vitality' inherent in all people.

・VISION (Desired Future) To implement next-generation 'mechanisms and spaces' that transform social issues into vitality.

・VALUE (Guiding Principles, Value Standards) Think from the origin and find possibilities from the essence. Learn from life and nature to create sustainable models. Be an open company that creates together.

Locations and Contact

Osaka: 〒532-0011 Rui Building, 4-3-2 Nishinakajima, Yodogawa-ku, Osaka-shi, Osaka

Tokyo: 〒144-0052 Kamata Asahi Building, 5-38-3 Kamata, Ota-ku, Tokyo

TEL: 06-6305-7700 (Representative) E-MAIL: kassoken@kcri.co.jp URL: https://kcri.co.jp/

Greeting from Higashide Asaoka, President & CEO of Katsuryoku Kyoso Kenkyusho Co., Ltd.

Generating vitality by grasping the deep layers of social expectations and linking them to businesses.

As we welcome the beautiful season of spring with cherry blossoms in full bloom, I know many of you are embarking on new journeys. I sincerely pray for the happiness and success of everyone starting a new chapter in life.

And we, at 'Katsuryoku Kyoso Kenkyusho Co., Ltd. (Katsusoken),' have also welcomed the day of departure for a new challenge.

Upon this departure, we asked ourselves once again: 'Where do we come from, and where are we going?' Why do we work, and for what purpose do companies exist? When establishing this company, this fundamental question was the starting point of my own consciousness.

In an era of great transformation, the 'compass' of what to protect and what to change lies in how well we can grasp the 'laws of nature' that pierce through the times, and how we perceive 'new trends.' The driving force that connects this to the future is the 'vitality' that dwells within organizations.

In today's world, having achieved material wealth, society has lost sight of its direction. Many organizations have lost their compass of 'why we work,' and the very existence of companies is fundamentally questioned. This loss of prospect (semantic value) is the true nature of 'vitality dysfunction'—sapping people's power to live and causing organizations to stagnate.

Meeting social expectations is the source of 'vitality' in a new era.

The past models predicated on infinite market expansion have reached their limits. A posture that solely pursues profit can no longer move the hearts of the youth and excellent talents who will bear the next generation.

In fact, there has been a dramatic change in the consciousness of the youth over the past few years. Raised during the low-growth era of the 'lost 30 years,' they are breaking away from dependence on existing systems and attempting to 'create new frameworks themselves' by solving social issues. This cutting-edge stirring is the very swell of an era seeking fundamental 'vitality.'

What they are seeking now, more than economic growth, is a 'solid realization and connection' that they are 'co-creating' with peers and meeting society's expectations.

What we cherish is the desire to be a Katsuryoku Kyoso Kenkyusho that 'cultivates proactive members of society.'

The key to generating vitality is becoming a 'proactive participant' oneself. The deeper and broader the subject one faces, the more vitality expands. When this is sublimated into an aspiration to 'meet social expectations,' genuine vitality wells up.

Furthermore, the process of discovering the compass that society should head toward and crystallizing it into concrete businesses becomes reliable vitality itself, serving as the source to carve out the next future.

If the meaning of working lies in 'meeting social expectations,' then the fundamental duty of a company must also lie in 'building a rich society' through resolving social issues.

Our origin lies in the social experiment of 'all-participatory management' that Rui Sekkeishitsu has continuously challenged since its founding in 1972.

What we grasped through more than half a century of progress is the 'pursuit of facts' that deeply discerns and pierces the essence as proactive participants shaping the organization, and a culture of 'creating possibilities together with peers.' All of these were truly the trajectories of trial, error, and struggle in the field to 'generate vitality.'

To expand these activities to society and create vitality, we established 'Katsuryoku Kyoso Kenkyusho Co., Ltd. (Katsusoken)' on January 1, 2026, and will officially begin full-scale operations on April 1st.

Katsuryoku Kyoso Kenkyusho is a specialized group possessing both 'Insight (Think)' to grasp the deep layers of social expectations, and 'Execution (Action)' to build effective solutions. We will connect theory to concrete businesses and generate genuine vitality in the field.

On this new departure, there is no greater joy than sharing the same aspirations with you and carving out a future full of vitality together. We would be delighted to advance on this new path together.

We sincerely ask for your continued support and friendship.

April 1, 2026 Katsuryoku Kyoso Kenkyusho Co., Ltd. President & CEO Higashide Asaoka