[ROYCE'] New TV Commercial for Baton Cookies Begins Airing.
ROYCE' CONFECTION has started airing a new TV commercial for its Baton Cookies in Hokkaido. The commercial beautifully depicts the crispy texture of the long-selling Baton Cookies and the exquisite combination of chocolate and cookie. The commercial is also available on YouTube and introduces the newly repackaged Baton Cookies in Coconut, Hazel Cacao, Fromage, and Matcha flavors.
📋 Article Processing Timeline
- 📰 Published: June 12, 2026 at 22:00
- 🔍 Collected: June 12, 2026 at 13:21
- 🤖 AI Analyzed: June 12, 2026 at 16:51 (3h 30m after Collected)
ROYCE' CONFECTION, a chocolate manufacturer based in Sapporo, Hokkaido, began airing a new TV commercial for its Baton Cookies in Hokkaido on June 10, 2026.
"Baton Cookies" are a long-selling product from ROYCE', featuring cookies with a crispy texture coated with chocolate on one side.
The new commercial has been completed, vividly portraying the deliciousness of Baton Cookies, from the thinness and light texture of the cookies to the exquisite combination created when the mellow chocolate meets the cookie.
▼TV Broadcast Information
Broadcast Period: Starting June 10, 2026
Broadcast Area: Hokkaido
＼Also available on the official ROYCE' YouTube channel／
* Please be mindful of your viewing environment as this contains audio.
▼Baton Cookies Commercial
＼Click here for the Baton Cookies lineup／
Baton Cookies [Coconut] [Package Renewal]
Sweetly fragrant roasted coconut
Cookies baked with plenty of carefully roasted coconut are coated on one side with mellow chocolate.
Product Name: Baton Cookies [Coconut]
Contents: 25 pieces
Price: ¥999 (incl. tax) (¥925 before tax)
Baton Cookies [Hazel Cacao] [Package Renewal]
Rich and deep cacao flavor
Cookies made with a cocoa dough blended with finely crushed cacao beans and hazelnut powder are coated on one side with mellow chocolate.
Product Name: Baton Cookies [Hazel Cacao]
Contents: 25 pieces
Price: ¥999 (incl. tax) (¥925 before tax)
Baton Cookies [Fromage] [Package Renewal]
The taste of two types of Hokkaido-produced cheese
Cookies baked with Hokkaido-produced Parmesan and Gouda cheeses are coated on one side with white chocolate that enhances the milky flavor.
Product Name: Baton Cookies [Fromage]
Contents: 25 pieces
Price: ¥1,053 (incl. tax) (¥975 before tax)
Baton Cookies [Matcha] [Package Renewal]
Spreading aroma and deep aftertaste of matcha
Cookies baked with a fragrant Uji matcha blended into a savory coconut dough are coated on one side with mellow chocolate.
Product Name: Baton Cookies [Matcha]
Contents: 25 pieces
Price: ¥1,053 (incl. tax) (¥975 before tax)
In addition to these, we also offer limited-time Baton Cookies. Please try the deliciousness of ROYCE's long-selling products.
■ ROYCE' Mail Order
Official Online Shop: https://www.royce.com
TEL: 0120-373-612 (ROYCE' Mail Order Center)
■ ROYCE' Direct Stores
Higashi-Sapporo Store, Sapporo Daimaru Store, Atsubetsu-Nishi Store, Ainori Park Store, Tondenshi Park Store, Nishi-Miyanoshawa Store,
ROYCE' Town Factory Outlet Store, Kami-Ebetsu Store, New Chitose Airport Store, ROYCE' Chocolate World
* Business hours may change or stores may temporarily close due to various circumstances.
* Please check the store information on our official website (https://www.royce.com/brand/shop/) for the latest business status.
"Baton Cookies" are a long-selling product from ROYCE', featuring cookies with a crispy texture coated with chocolate on one side.
The new commercial has been completed, vividly portraying the deliciousness of Baton Cookies, from the thinness and light texture of the cookies to the exquisite combination created when the mellow chocolate meets the cookie.
▼TV Broadcast Information
Broadcast Period: Starting June 10, 2026
Broadcast Area: Hokkaido
＼Also available on the official ROYCE' YouTube channel／
* Please be mindful of your viewing environment as this contains audio.
▼Baton Cookies Commercial
＼Click here for the Baton Cookies lineup／
Baton Cookies [Coconut] [Package Renewal]
Sweetly fragrant roasted coconut
Cookies baked with plenty of carefully roasted coconut are coated on one side with mellow chocolate.
Product Name: Baton Cookies [Coconut]
Contents: 25 pieces
Price: ¥999 (incl. tax) (¥925 before tax)
Baton Cookies [Hazel Cacao] [Package Renewal]
Rich and deep cacao flavor
Cookies made with a cocoa dough blended with finely crushed cacao beans and hazelnut powder are coated on one side with mellow chocolate.
Product Name: Baton Cookies [Hazel Cacao]
Contents: 25 pieces
Price: ¥999 (incl. tax) (¥925 before tax)
Baton Cookies [Fromage] [Package Renewal]
The taste of two types of Hokkaido-produced cheese
Cookies baked with Hokkaido-produced Parmesan and Gouda cheeses are coated on one side with white chocolate that enhances the milky flavor.
Product Name: Baton Cookies [Fromage]
Contents: 25 pieces
Price: ¥1,053 (incl. tax) (¥975 before tax)
Baton Cookies [Matcha] [Package Renewal]
Spreading aroma and deep aftertaste of matcha
Cookies baked with a fragrant Uji matcha blended into a savory coconut dough are coated on one side with mellow chocolate.
Product Name: Baton Cookies [Matcha]
Contents: 25 pieces
Price: ¥1,053 (incl. tax) (¥975 before tax)
In addition to these, we also offer limited-time Baton Cookies. Please try the deliciousness of ROYCE's long-selling products.
■ ROYCE' Mail Order
Official Online Shop: https://www.royce.com
TEL: 0120-373-612 (ROYCE' Mail Order Center)
■ ROYCE' Direct Stores
Higashi-Sapporo Store, Sapporo Daimaru Store, Atsubetsu-Nishi Store, Ainori Park Store, Tondenshi Park Store, Nishi-Miyanoshawa Store,
ROYCE' Town Factory Outlet Store, Kami-Ebetsu Store, New Chitose Airport Store, ROYCE' Chocolate World
* Business hours may change or stores may temporarily close due to various circumstances.
* Please check the store information on our official website (https://www.royce.com/brand/shop/) for the latest business status.
FAQ
When can I see ROYCE's new commercial?
It has been airing in Hokkaido since June 10, 2026, and is also available on YouTube.
What types of Baton Cookies are featured in the commercial?
Four types with renewed packaging are featured: Coconut, Hazel Cacao, Fromage, and Matcha.
What is the appeal of Baton Cookies?
The exquisite combination of crispy thin cookies and mellow chocolate creates a delightful taste.
Where are ROYCE' stores located?
There are several directly managed stores, mainly in Hokkaido, including at New Chitose Airport. Please check the official website for details.
Can the commercial be seen outside of Hokkaido?
Currently, the commercial is broadcast only within Hokkaido, but it is available on the official YouTube channel, so it can be viewed from anywhere nationwide.