The Royal Park Hotel Iconic Naha Launches Cultural Experience Featuring Okinawa's Traditional 'Ryukyu Bingata' Craftsmanship

The Royal Park Hotel Iconic Naha (located at 1-11-1 Kumoji, Naha City, 7F琉球Bank Main Building; General Manager: Tatsushi Nakada) will begin offering a new cultural experience program, 'Ryukyu Experience,' starting Friday, July 10, 2026, allowing guests to fully immerse themselves in the charm of Ryukyuan culture during their stay.

This program focuses on 'Ryukyu Bingata,' a traditional dyeing technique cherished since the Ryukyu Kingdom era as attire for nobility and royalty, vividly expressing Okinawa’s rich natural environment and local character. We have prepared two special programs: 'Bingata Studio Visit,' where guests can experience the history and techniques firsthand under active artisans, and 'Bingata Dyeing Experience,' a hands-on workshop where participants can create their own artwork. Additionally, exclusive accommodation packages are available for guests to fully enjoy each program. Far beyond a simple tourist activity, this is a journey to deeply experience time-honored traditional techniques. Guests can enjoy a one-of-a-kind moment, seeing, touching, and feeling Okinawa’s aesthetic sensibility in their hearts.

Aligned with the 'THE Regional Story' concept of Royal Park Hotels' 'THE Series,' this initiative is positioned as a program supporting the preservation of craft culture from a nationwide perspective. This project was realized through collaboration with 'Kazetsuchi Co., Ltd.,' a company specializing in cultural and regionally rooted experiential content. A portion of the proceeds will be allocated to improving the production environment of the partner workshops, helping resolve artisans’ tool shortages and contributing to a sustainable model where tourism supports the preservation of traditional crafts. By connecting locally inherited traditions with hospitality experiences, we aim to pass on the value of craft culture to the next generation and deliver the profound charm unique to Okinawa.

※【THE Regional Story】is a shared concept of the 'THE Series,' aiming to position hotels not merely as 'places to stay' but as 'hubs for deeply understanding the region' by carefully weaving together five stories inherent in every city where our hotels are located—history, food culture, natural environment, craftsmanship, and people—expressed through both physical facilities and service, to achieve sustainable tourism and regional co-creation.

'Ryukyu Experience' — A Journey to Encounter the Beauty and Craftsmanship of an Important Intangible Cultural Property — Overview

Reservation Start Date: Friday, July 3, 2026, 3:00 PM onwards

Program Start Date: Friday, July 10, 2026 onwards

Program ①

【Chinen Bingata Research Institute: Ryukyu Bingata Studio Visit】

Experience the charm of Okinawa’s long-standing traditional dyeing craft through a special visit to the artisans’ 'color-making' and 'color-application' workshops, passed down from the Ryukyu Kingdom era. Limited to one group per morning and one group per afternoon, this is a profound cultural experience available nowhere else—where you can touch historical artifacts and tools, and hear the stories and emotions embedded in the works and passed down through the Chinen family. The Ryukyu Bingata studio we guide you to is the Chinen family, one of the three major Bingata lineages dating back to the Ryukyu Kingdom era. As a family of dyers who served the royal court, they have preserved designs reflecting Okinawa’s rich nature and royal culture for centuries. Today, the 10th generation, Fuyuma Chinen, upholds the traditions of Ryukyu Bingata while conveying them to the modern world, building upon the skills and spirit of his predecessors. Witness the masterful techniques embedded in each piece, as the family handles every step from design conception to final dyeing. As a special feature of this program, guests will take home one 'authentic Ryukyu Bingata art panel' dyed by Fuyuma Chinen.

【Chinen Bingata Research Institute: Ryukyu Bingata Studio Visit】

Price: ¥30,000 per person (Additional ¥5,000 per person for the second and subsequent guests) Time: 10:00 or 14:00 (Studio Visit, approx. 60 minutes)

Special Benefit: One art panel per group

※Limited to one group each in the morning and afternoon.

※Availability may vary by date.

※Not available for preschool children.

Program ②

【Gusuku Bingata Dyeing Workshop: Tote Bag Dyeing Experience】

A dyeing experience hosted by a long-established workshop with 55 years of history. This workshop allows both adults and children to easily enjoy creating a one-of-a-kind piece with their preferred patterns and colors.

【Gusuku Bingata Dyeing Workshop: Tote Bag Dyeing Experience】

Price: ¥4,500 per person (includes sweets)

Time: 10:00 or 14:00 (Experience duration approx. 60 minutes)

※Availability may vary by date.

Accommodation Packages We offer special stay packages designed to let you see, touch, and feel the charm of Okinawa’s long-standing traditional dyeing crafts. We invite you to experience the cultural beauty Okinawa takes pride in.

※Rates valid until August 31, 2026. ※Rates may vary by date. ※Above are examples. Other room types and occupancy options are available.

Accommodation Plan with Bingata Studio Visit Program (1 night with breakfast) Standard King Room, single occupancy: from ¥58,240

Accommodation Plan with Bingata Experience Program (1 night with breakfast)

Standard King Room, single occupancy: from ¥30,900

About Kazetsuchi Co., Ltd.

Under the concept of 'Creating a Cycle between Culture and Economy,' Kazetsuchi supports the development of cultural assets that connect regional heritage—such as traditional crafts—with modern business. We carefully interpret the skills passed down by artisans and local stories rooted in the land, and expand them into experiential tourism, product development, intellectual property utilization, collaboration among industry, government, and academia, and information dissemination. We aim to design systems where culture is not consumed transiently but returns value to creators, is reinvested in local communities, and is passed on to future generations, co-creating the future of regions.

About The Royal Park Hotel Iconic Naha

Located on the 7th to 13th floors of the琉球Bank Main Building, directly in front of Yui Rail's 'Kencho-mae' Station, this modern luxury hotel features guest rooms including an executive floor, three restaurants, a bar, and a pool. Expressing the concept of 'Nurtured by the Ryukyu Islands' through design elements such as terraces with banyan trees and guest rooms inspired by 'Amahashidama' (rain-end spaces), the hotel offers a relaxing stay where guests can feel a deep connection to Ryukyuan culture amid a tranquil atmosphere.

Location: 1-11-1 Kumoji, Naha City,琉球Bank Main Building

Number of Rooms: 257

Facilities: Restaurants (3), Bar, Pool, Gym, Executive Lounge

Access: Approximately 2 minutes on foot from Yui Rail 'Kencho-mae' Station

URL: https://www.royalparkhotels.co.jp/ic/naha/

About Royal Park Hotels

Royal Park Hotels operates 25 hotels with 6,397 rooms nationwide. Planned and operated by Mitsubishi Estate Hotels & Resorts Co., Ltd., we deliver unique services and values in line with our guiding principles of [Vision & Credo / Value / Service Standard]. Moving forward, we will continue expanding our hotel chain, enhancing brand strength, and working as a group toward building a sustainable society.