Tasting Event for Beyonce's Whiskey 'SIRDAVIS' to be Held on May 29 at 'BAR Tokyo Bourbon Club'
On May 29, 2026, 'BAR Tokyo Bourbon Club', operated by Royal Mile Co., Ltd., will host a tasting event for 'SIRDAVIS', an American whiskey co-developed by Beyonce and Moet Hennessy. The participation fee is 4,000 yen.
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- 📰 Published: May 20, 2026 at 13:36
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On Friday, May 29, 2026, 'BAR Tokyo Bourbon Club', operated by Royal Mile Co., Ltd., will hold a signature seminar to experience 'SIRDAVIS', a globally recognized American whiskey brand from Moet Hennessy Diageo K.K., engaging all five senses.
The theme of this event is 'AFTER HOURS'. We deliver a special moment where excitement and relaxation coexist on a Friday night, transitioning from the work week to the weekend.
Setting itself apart from traditional heavy, knowledge-acquisition seminars, the event begins with a toast using a 'Whiskey Lemonade' made with SIRDAVIS. The refreshing lemon and soft sweetness of honey pleasantly unwind the mind and body after work.
At the venue, in addition to brand story explanations and tastings, classic cocktails maximizing the potential of SIRDAVIS will be offered. Amidst sophisticated music and space, we propose a new style of brand experience where everyone from whiskey beginners to enthusiasts can freely enjoy night culture.
Event Details
■ Date & Time: Friday, May 29, 2026, 19:00 - 20:00 (Reception starts at 18:45)
■ Location: BAR Tokyo Bourbon Club
■ Capacity: 20 people
■ Participation Fee: 4,000 yen (tax included)
■ Offerings: SIRDAVIS SIGNATURE, Whiskey Lemonade, cocktails using SIRDAVIS, etc.
■ Access: Shinjuku Land Building No.3 B1-A, 3-11-13 Shinjuku, Shinjuku-ku, Tokyo 160-0022
Inquiries: 03-3354-2229
Lecturer: Mr. Robert Stockwell
MHD Moet Hennessy Diageo K.K.
Single Malt Ambassador
A specialist holding a distillation degree from the Institute of Brewing & Distilling (I.B.D.) in the UK, with experience working at four distilleries in Scotland. He also holds the title of 'The Keepers of the Quaich', awarded only to those recognized for significant contributions to the whiskey world. He currently conducts seminars and educational activities nationwide, leveraging his deep knowledge and fluent Japanese.
Product Overview
'SIRDAVIS' was born from a joint development between global artist Beyonce Knowles-Carter and Moet Hennessy. The brand name pays tribute to her great-grandfather, Davis Hogue, who was a moonshiner during the Prohibition era.
Product Features
Unique Blend: Employs a rare mash bill of 51% rye and 49% malted barley.
Sophisticated Taste: Supervised by Master Distiller Dr. Bill Lumsden, it achieves a silky and elegant mouthfeel through secondary maturation in sherry casks.
Iconic Design: The bottle, designed by Beyonce herself, features a 'bronze horse' medallion symbolizing her Texas roots.
Venue (BAR Tokyo Bourbon Club)
Specializing in 'bourbon whiskey' and 'bourbon cocktails' as a place to convey the essence of bourbon.
Address: Shinjuku Land Building No.3 B1-A, 3-11-13 Shinjuku, Shinjuku-ku, Tokyo 160-0022
Phone: 03-3354-2229 Business Hours: 18:00-26:00
The theme of this event is 'AFTER HOURS'. We deliver a special moment where excitement and relaxation coexist on a Friday night, transitioning from the work week to the weekend.
Setting itself apart from traditional heavy, knowledge-acquisition seminars, the event begins with a toast using a 'Whiskey Lemonade' made with SIRDAVIS. The refreshing lemon and soft sweetness of honey pleasantly unwind the mind and body after work.
At the venue, in addition to brand story explanations and tastings, classic cocktails maximizing the potential of SIRDAVIS will be offered. Amidst sophisticated music and space, we propose a new style of brand experience where everyone from whiskey beginners to enthusiasts can freely enjoy night culture.
Event Details
■ Date & Time: Friday, May 29, 2026, 19:00 - 20:00 (Reception starts at 18:45)
■ Location: BAR Tokyo Bourbon Club
■ Capacity: 20 people
■ Participation Fee: 4,000 yen (tax included)
■ Offerings: SIRDAVIS SIGNATURE, Whiskey Lemonade, cocktails using SIRDAVIS, etc.
■ Access: Shinjuku Land Building No.3 B1-A, 3-11-13 Shinjuku, Shinjuku-ku, Tokyo 160-0022
Inquiries: 03-3354-2229
Lecturer: Mr. Robert Stockwell
MHD Moet Hennessy Diageo K.K.
Single Malt Ambassador
A specialist holding a distillation degree from the Institute of Brewing & Distilling (I.B.D.) in the UK, with experience working at four distilleries in Scotland. He also holds the title of 'The Keepers of the Quaich', awarded only to those recognized for significant contributions to the whiskey world. He currently conducts seminars and educational activities nationwide, leveraging his deep knowledge and fluent Japanese.
Product Overview
'SIRDAVIS' was born from a joint development between global artist Beyonce Knowles-Carter and Moet Hennessy. The brand name pays tribute to her great-grandfather, Davis Hogue, who was a moonshiner during the Prohibition era.
Product Features
Unique Blend: Employs a rare mash bill of 51% rye and 49% malted barley.
Sophisticated Taste: Supervised by Master Distiller Dr. Bill Lumsden, it achieves a silky and elegant mouthfeel through secondary maturation in sherry casks.
Iconic Design: The bottle, designed by Beyonce herself, features a 'bronze horse' medallion symbolizing her Texas roots.
Venue (BAR Tokyo Bourbon Club)
Specializing in 'bourbon whiskey' and 'bourbon cocktails' as a place to convey the essence of bourbon.
Address: Shinjuku Land Building No.3 B1-A, 3-11-13 Shinjuku, Shinjuku-ku, Tokyo 160-0022
Phone: 03-3354-2229 Business Hours: 18:00-26:00
FAQ
Where is the SIRDAVIS event being held?
It is held at 'BAR Tokyo Bourbon Club' in Shinjuku, Tokyo.
How much is the participation fee for the event?
The participation fee is 4,000 yen (tax included).
What are the characteristics of SIRDAVIS?
It is a whiskey co-developed by Beyonce and Moet Hennessy, blending 51% rye and 49% malted barley.