Royal Blue Tea, a pioneer in luxury Japanese tea, opens its Takanawa Boutique at NEWoMan Takanawa MIMURE on March 28.

Royal Blue Tea Japan (Headquarters: Chigasaki, Kanagawa; President: Setsuo Sato), a leading Japanese luxury tea brand served on JAL international first-class flights and at G7 and G20 summits, will open the "Royal Blue Tea Takanawa Boutique" on March 28, 2026, within the "NEWoMan TAKANAWA MIMURE" concept area at TAKANAWA GATEWAY CITY.

As the largest NEWoMan facility in Lumine's history, MIMURE is positioned as the culmination of "creating unseen lifestyle values," "creating global value," and "urban development."

From this location, Royal Blue Tea will share "authentic tea" made exclusively from hand-picked leaves with the world.

To mark the opening, the Takanawa Boutique will offer exclusive limited-edition products: "Kyoto Uji Tencha The Uji" (limited to 30 bottles), made from the raw material for world-renowned Kyoto Uji Matcha, and "Royal Darjeeling Yankhu Premium," a top-tier black tea harvested by torchlight on the night of the full moon closest to the summer solstice. From the gateway of the futuristic city of Takanawa, the brand proposes new value for Japanese tea culture.

■ The Significance of Opening the Takanawa Boutique in MIMURE

MIMURE is envisioned as an urban community village focused on a rich, fulfilling life 100 years into the future. It is a space that emphasizes the essence of materials, dialogue with creators, learning and discovery, and connections between people and the local community. It is positioned not merely as a commercial facility, but as a hub for proposing future lifestyle values, tasked with "pursuing and disseminating Japanese food culture that the world can be proud of" and "creating memorable experiences unique to this location."

The significance of Royal Blue Tea opening in MIMURE lies in elevating Japanese tea from a mere "beverage" to a value-driven experience that encompasses its background and culture. Takanawa is a place where Japanese history and future urban culture intersect, with excellent access from Shinkansen lines and airports, attracting a diverse range of domestic and international visitors. Having a base here that communicates the tea farmers, production techniques, nature, and the aesthetic consciousness of Japanese culture behind every bottle means creating a new gateway for Japanese tea culture in the heart of the city. Located on the 3rd floor of MIMURE, the Takanawa Boutique will offer a brand experience that conveys "color, aroma, taste, and lingering finish."

■ Takanawa Boutique Exclusive Products: "Kyoto Uji Tencha The Uji" and "Royal Darjeeling Yankhu Premium"