8 Stores in 1 Year Since Entering Vietnam! Royal Group Continuously Opens 'Sumibi Ineya' and 'Yakiniku Ineya' in Ho Chi Minh
ROYAL SOJITZ VIETNAM COMPANY LIMITED, a joint venture between Royal Holdings Co., Ltd. and Sojitz Corporation, has announced the continuous opening of its 7th store, 'Sumibi Ineya,' and 8th store, 'Yakiniku Ineya,' in Ho Chi Minh City, Vietnam. This expansion marks 8 stores within one year of entering the Vietnamese market, accelerating their global strategy amidst growing demand for dining and high interest in Japanese food culture among the rising middle and affluent classes.
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- 📰 Published: April 30, 2026 at 22:00
- 🔍 Collected: April 30, 2026 at 13:31
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ROYAL SOJITZ VIETNAM COMPANY LIMITED, a joint venture between Royal Holdings Co., Ltd. (Headquarters: Fukuoka City, Fukuoka Prefecture, Representative Director and President: Masataka Abe) and Sojitz Corporation (Headquarters: Chiyoda-ku, Tokyo, Representative Director, President & CEO: Koyu Uemura), is pleased to announce the opening of two new stores in Ho Chi Minh City, Socialist Republic of Vietnam (hereinafter 'Vietnam'): the 7th store 'SUMIBI INEYA' and the 8th store 'YAKINIKU INEYA'.
■ Background and Strategy
Since its establishment, Royal Group has promoted the industrialization of the restaurant business under the philosophy of 'creating indispensable stores for the local community.'
Currently, in its 'Management Vision 2035,' the global strategy is positioned as a pillar of growth, and Vietnam is regarded as an important base for direct expansion. The country is a market with significant growth potential, driven by increasing demand for dining out due to the expansion of the middle and affluent classes in major cities, coupled with a very high interest in Japanese food culture.
■ Our Journey So Far and New Stores
In Vietnam, starting with the first store 'THE ROYAL' in April 2025, 'Hakata Ineya' opened in May, and 'Sumibi Ineya' in August. Subsequently, various business formats catering to diverse needs, such as 'Yakiniku Ineya,' 'ROLL Ineya,' and 'ROLL & TEPPAN INEYA,' have been developed in Ho Chi Minh City.
And now, as a further step in business expansion, two new 'Ineya' brand stores have been continuously opened.
・7th Store 'SUMIBI INEYA': Opened on Friday, April 3rd
Uses locally sourced chicken. Committed to hand-skewering each piece in-store, it offers items at a uniform price to be easily accessible for daily use. It aims to convey Japanese izakaya culture to foreign tourists and locals in a vibrant local tourist hub, also offering course meals for private room reservations.
・8th Store 'YAKINIKU INEYA': Opened on Monday, April 13th
Based on the concept of 'Japanese BBQ,' it offers carefully selected fresh meat in a Japanese yakiniku style. Guests can enjoy a free and fun dining experience, grilling their favorite items over a tabletop charcoal grill. Beef primarily includes local Vietnamese beef and various cuts of US beef, carefully sliced one by one in-store daily to ensure high freshness.
■ Future Outlook
Royal Group will continue to develop restaurants in Vietnam that offer the world's cuisine and hospitality cultivated over more than 70 years. Utilizing the know-how accumulated over many years in operating restaurant chains and specialty stores, they aim to provide rich dining and spaces filled with smiles that are indispensable to the local community, contributing to the development of the dining industry in Vietnam.
■ About the 7th Store 'SUMIBI INEYA'
Concept
Valuing local production and consumption, it uses local chicken, is committed to hand-skewering in-store, and carefully grills ingredients over charcoal. The menu offers uniform prices of 20,000 VND per skewer and 100,000 VND per small dish, aiming to be a casual daily dining spot. It also offers course meals for private room reservations, transmitting Japanese izakaya culture to foreign tourists and locals in a lively local tourist hub.
Store Overview
Official Name: Sumibi Ineya (SUMIBI INEYA)
Location: 54 Trương Định, Phường Bến Thành, thành phố Hồ Chí Minh
Seating Capacity: 60 seats (1st floor: 8 counter seats, 2nd floor: 6 booths with 24 seats, 3rd floor: 10 tables with 20 seats, 4th floor: 8 private room seats)
Store Area: 254.9㎡ (77.2 tsubo)
Business Hours: 11:00〜23:00
Opening Date: Friday, April 3, 2026
■ About the 8th Store 'YAKINIKU INEYA'
Concept
Based on the concept of 'Japanese BBQ,' it is a casual popular yakiniku restaurant for daily use. Guests can easily order yakiniku centered on kalbi, roast, and harami, and enjoy Japanese-style yakiniku by grilling their favorite ingredients over a tabletop charcoal grill. Beef primarily includes local Vietnamese beef and various cuts of US beef, carefully sliced one by one in-store daily to ensure high freshness.
Store Overview
Official Name: Yakiniku Ineya (YAKINIKU INEYA)
Location: 17 Ngô Văn Năm, Phường Sài Gòn, HCMC
Seating Capacity: 71 seats (1st floor: 17 counter seats, 2nd floor: 7 private rooms with 54 seats)
Store Area: 280㎡ (84 tsubo)
Business Hours: 11:00〜23:00
Opening Date: Monday, April 13, 2026
■ Overview of Local Subsidiary
Company Name: ROYAL SOJITZ VIETNAM COMPANY LIMITED
■ Background and Strategy
Since its establishment, Royal Group has promoted the industrialization of the restaurant business under the philosophy of 'creating indispensable stores for the local community.'
Currently, in its 'Management Vision 2035,' the global strategy is positioned as a pillar of growth, and Vietnam is regarded as an important base for direct expansion. The country is a market with significant growth potential, driven by increasing demand for dining out due to the expansion of the middle and affluent classes in major cities, coupled with a very high interest in Japanese food culture.
■ Our Journey So Far and New Stores
In Vietnam, starting with the first store 'THE ROYAL' in April 2025, 'Hakata Ineya' opened in May, and 'Sumibi Ineya' in August. Subsequently, various business formats catering to diverse needs, such as 'Yakiniku Ineya,' 'ROLL Ineya,' and 'ROLL & TEPPAN INEYA,' have been developed in Ho Chi Minh City.
And now, as a further step in business expansion, two new 'Ineya' brand stores have been continuously opened.
・7th Store 'SUMIBI INEYA': Opened on Friday, April 3rd
Uses locally sourced chicken. Committed to hand-skewering each piece in-store, it offers items at a uniform price to be easily accessible for daily use. It aims to convey Japanese izakaya culture to foreign tourists and locals in a vibrant local tourist hub, also offering course meals for private room reservations.
・8th Store 'YAKINIKU INEYA': Opened on Monday, April 13th
Based on the concept of 'Japanese BBQ,' it offers carefully selected fresh meat in a Japanese yakiniku style. Guests can enjoy a free and fun dining experience, grilling their favorite items over a tabletop charcoal grill. Beef primarily includes local Vietnamese beef and various cuts of US beef, carefully sliced one by one in-store daily to ensure high freshness.
■ Future Outlook
Royal Group will continue to develop restaurants in Vietnam that offer the world's cuisine and hospitality cultivated over more than 70 years. Utilizing the know-how accumulated over many years in operating restaurant chains and specialty stores, they aim to provide rich dining and spaces filled with smiles that are indispensable to the local community, contributing to the development of the dining industry in Vietnam.
■ About the 7th Store 'SUMIBI INEYA'
Concept
Valuing local production and consumption, it uses local chicken, is committed to hand-skewering in-store, and carefully grills ingredients over charcoal. The menu offers uniform prices of 20,000 VND per skewer and 100,000 VND per small dish, aiming to be a casual daily dining spot. It also offers course meals for private room reservations, transmitting Japanese izakaya culture to foreign tourists and locals in a lively local tourist hub.
Store Overview
Official Name: Sumibi Ineya (SUMIBI INEYA)
Location: 54 Trương Định, Phường Bến Thành, thành phố Hồ Chí Minh
Seating Capacity: 60 seats (1st floor: 8 counter seats, 2nd floor: 6 booths with 24 seats, 3rd floor: 10 tables with 20 seats, 4th floor: 8 private room seats)
Store Area: 254.9㎡ (77.2 tsubo)
Business Hours: 11:00〜23:00
Opening Date: Friday, April 3, 2026
■ About the 8th Store 'YAKINIKU INEYA'
Concept
Based on the concept of 'Japanese BBQ,' it is a casual popular yakiniku restaurant for daily use. Guests can easily order yakiniku centered on kalbi, roast, and harami, and enjoy Japanese-style yakiniku by grilling their favorite ingredients over a tabletop charcoal grill. Beef primarily includes local Vietnamese beef and various cuts of US beef, carefully sliced one by one in-store daily to ensure high freshness.
Store Overview
Official Name: Yakiniku Ineya (YAKINIKU INEYA)
Location: 17 Ngô Văn Năm, Phường Sài Gòn, HCMC
Seating Capacity: 71 seats (1st floor: 17 counter seats, 2nd floor: 7 private rooms with 54 seats)
Store Area: 280㎡ (84 tsubo)
Business Hours: 11:00〜23:00
Opening Date: Monday, April 13, 2026
■ Overview of Local Subsidiary
Company Name: ROYAL SOJITZ VIETNAM COMPANY LIMITED