[First-time Event] SSTR2026 Opening Ceremony to be Held on May 23!
The SSTR Operating Committee will hold the first-ever opening ceremony for "SSTR2026" on May 23, 2026, in Chirihama, Ishikawa Prefecture. Symbolizing regional coexistence and disaster recovery, this event will welcome thousands of riders from across the country with local residents and brass bands, sending cheers to the Noto Peninsula.
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The SSTR Operating Committee (Headquarters: Shibuya-ku, Tokyo; Representative: Fukashi Kazama) will hold the opening ceremony for "SSTR2026 (Sunrise Sunset Touring Rally 2026, hereinafter SSTR2026)" from 13:00 on Saturday, May 23, 2026, at a special venue at the end of Chirihama Nagisa Driveway, spanning from Hodatsushimizu-cho to Hakui City in Ishikawa Prefecture.
### First Attempt in 14th Edition, Symbolizing Regional Coexistence and Disaster Recovery
SSTR is the world's only touring rally where participants depart from the east coast of the Japanese archipelago at sunrise and gather in Chirihama, Ishikawa Prefecture, by sunset. This year, in its 14th edition, this ceremony, implemented as a first-time initiative, will be an important occasion to reaffirm the social significance of the event and deepen ties with the local community.
### Collaboration with 9 Municipalities in Ishikawa Prefecture, Welcoming Thousands of Riders with Brass Band Fanfare
On the day of the event, a traffic safety prayer will be offered by a local shrine to wish for safety during the event period. In addition, guests from 9 municipalities within Ishikawa Prefecture, who have provided significant cooperation for this event, will be invited to participate in a tape-cutting ceremony.
Furthermore, performances by local children's brass bands and greetings from local residents are planned to warmly welcome riders arriving from all over the country. The aim is to create a symbolic ceremony where riders and local residents unite to send cheers to the Noto Peninsula.
Vehicle entry into the venue will be restricted during the ceremony, but general visitors and participating riders are welcome to observe.
### Regarding Media Coverage Applications
We kindly ask media representatives to consider covering this ceremony and publishing articles. If you wish to cover the event, please apply using the media application form below by 23:59 on Sunday, May 10.
### About Media Application
### Event Details
**Event Name**
SSTR2026 Opening Ceremony
**Date and Time**
Saturday, May 23, 2026
Opening Ceremony: 13:00 / End: 14:00
**Venue**
Special venue at the end of Chirihama Nagisa Driveway *Held even in rain
**Organizers**
SSTR Operating Committee / Kazama Fukashi Office Co., Ltd. / Japan Riders Forum (General Incorporated Association)
**Other**
Free admission for general visitors and participating riders
SSTR Official Website here
### What is SSTR (Sunrise Sunset Touring Rally)?
SSTR (Sunrise Sunset Touring Rally, hereinafter SSTR) is one of Japan's largest touring rallies, conceived by motorcycle adventurer Fukashi Kazama. Starting with 130 participants in 2013, this event has grown into a festival for riders themed around "adventure" and "journey," rather than a race that simply competes for speed.
Its biggest feature is its unique format: starting from the east coast of the Japanese archipelago at sunrise, participants visit designated "stopover points" using an original GPS system to earn points, aiming to reach the goal at Chirihama Nagisa Driveway in Ishikawa Prefecture by sunset on the same day. Riders decide their own participation date, starting point, and route to the goal, competing not on technique or ranking, but striving towards their individual goals. The strong support and cooperation from local communities, administration, and businesses for these individual challenges are also a major appeal of this event.
The SSTR2026 event period is from Saturday, May 23, 2026, to Sunday, May 31, 2026.
### Contact Information for this Matter
SSTR Operating Committee
Address: Hasebe No. 2 Building 9F, 5-21-2 Hiroo, Shibuya-ku, Tokyo 150-0012
TEL: 03-3447-8522
E-MAIL: office@kazamaoffice.co.jp
HP: https://sstr.jp/
### First Attempt in 14th Edition, Symbolizing Regional Coexistence and Disaster Recovery
SSTR is the world's only touring rally where participants depart from the east coast of the Japanese archipelago at sunrise and gather in Chirihama, Ishikawa Prefecture, by sunset. This year, in its 14th edition, this ceremony, implemented as a first-time initiative, will be an important occasion to reaffirm the social significance of the event and deepen ties with the local community.
### Collaboration with 9 Municipalities in Ishikawa Prefecture, Welcoming Thousands of Riders with Brass Band Fanfare
On the day of the event, a traffic safety prayer will be offered by a local shrine to wish for safety during the event period. In addition, guests from 9 municipalities within Ishikawa Prefecture, who have provided significant cooperation for this event, will be invited to participate in a tape-cutting ceremony.
Furthermore, performances by local children's brass bands and greetings from local residents are planned to warmly welcome riders arriving from all over the country. The aim is to create a symbolic ceremony where riders and local residents unite to send cheers to the Noto Peninsula.
Vehicle entry into the venue will be restricted during the ceremony, but general visitors and participating riders are welcome to observe.
### Regarding Media Coverage Applications
We kindly ask media representatives to consider covering this ceremony and publishing articles. If you wish to cover the event, please apply using the media application form below by 23:59 on Sunday, May 10.
### About Media Application
### Event Details
**Event Name**
SSTR2026 Opening Ceremony
**Date and Time**
Saturday, May 23, 2026
Opening Ceremony: 13:00 / End: 14:00
**Venue**
Special venue at the end of Chirihama Nagisa Driveway *Held even in rain
**Organizers**
SSTR Operating Committee / Kazama Fukashi Office Co., Ltd. / Japan Riders Forum (General Incorporated Association)
**Other**
Free admission for general visitors and participating riders
SSTR Official Website here
### What is SSTR (Sunrise Sunset Touring Rally)?
SSTR (Sunrise Sunset Touring Rally, hereinafter SSTR) is one of Japan's largest touring rallies, conceived by motorcycle adventurer Fukashi Kazama. Starting with 130 participants in 2013, this event has grown into a festival for riders themed around "adventure" and "journey," rather than a race that simply competes for speed.
Its biggest feature is its unique format: starting from the east coast of the Japanese archipelago at sunrise, participants visit designated "stopover points" using an original GPS system to earn points, aiming to reach the goal at Chirihama Nagisa Driveway in Ishikawa Prefecture by sunset on the same day. Riders decide their own participation date, starting point, and route to the goal, competing not on technique or ranking, but striving towards their individual goals. The strong support and cooperation from local communities, administration, and businesses for these individual challenges are also a major appeal of this event.
The SSTR2026 event period is from Saturday, May 23, 2026, to Sunday, May 31, 2026.
### Contact Information for this Matter
SSTR Operating Committee
Address: Hasebe No. 2 Building 9F, 5-21-2 Hiroo, Shibuya-ku, Tokyo 150-0012
TEL: 03-3447-8522
E-MAIL: office@kazamaoffice.co.jp
HP: https://sstr.jp/