[April 25-27 Tokyo Parent-Child POP UP Event][Initiatives Towards Realizing a Dream/ROUGH ADAMAS]

Our company endorses April Dream, which aims to make April 1st a day for expressing dreams.
This press release is the dream of "ROUGH ADAMAS."

Our dream:
"To deliver items that allow children and adults to shine brighter and feel more confident in their individuality by wearing them."

The brand name ROUGH ADAMAS is inspired by the term "rough diamond." Diamonds are widely used in high-end jewelry because when cut and polished, their properties are maximized, emitting a brilliance unmatched by other gemstones.
Once considered the hardest substance on Earth, its hardness makes it an indispensable resource not only for jewelry but also in industrial settings.
Just as a rough diamond, which holds many possibilities and shines as it is, can shine even brighter, we hope that you, who are already shining as you are, can shine even brighter by wearing "ROUGH ADAMAS."
Such a wish is embedded in our brand.

We aim to convey this wish (dream) through familiar fashion items that everyone, from babies to adults, regardless of gender or nationality, can wear daily.

As a parent with a three-year-old daughter, the owner herself knows that while shopping with children offers the joy of choosing together, it's often difficult to shop at a leisurely pace.
Many parents must have experienced constantly being on alert for things other than shopping, such as worrying about their child getting bored, running around, or making noise.

Therefore, as part of our efforts to realize our dream, we regularly participate in parent-child events, believing that if shopping can be done in places or events where parents and children can easily go, both children and parents can be happy.

Since we usually only sell through our online store, the events are the only opportunities to physically touch and try on our products. As long as stock is available, you can purchase items at special POP UP event prices and take them home immediately.

Even if you just want to take a quick look or happened to pass by, you are very welcome to stop by.

## 1. JINNAN MARKET #13
Background of the event
This market is held with the desire of the community, businesses, and many others to further invigorate the Jinnan area of Shibuya Ward, a town of fashion and music with many select shops, and to support those who take on new challenges through the market. This will be the 13th time it is held.

■ Date and Time
April 25th (Sat) and 26th (Sun), 2026, 12:00 PM - 6:00 PM
Admission free

■ Venue
Shibuya Ward Kitaya Park and surrounding areas
1-7-3 Jinnan, Shibuya-ku, Tokyo 150-0041
Shibuya Kitaya Park

■ Event Overview
A day when the park becomes a select shop. This is a regularly held community-created market where your desires for the park can come true, featuring pop-up shops enjoyable for adults and children, food stalls, workshops, art, and music.
The 13th theme is "Picnic." Why not enjoy the diverse content gathered in Jinnan, such as markets, music, art, workshops, and food trucks, and feel the spring leisurely on the lawn?

## 2. Parent-Child Yorimichi Marche hosted by Cafe foop tokyo
Background of the event
"Cafe foop tokyo" is a popular parent-child cafe known for its spacious, flat, step-free environment where children can enjoy toys and monitors, and which also provides kids' restrooms and changing tables, making it easy for parents with children to enjoy a cafe. This cafe regularly hosts indoor events that can be enjoyed regardless of the weather, and this marche is a popular event where many shops and experiences can be found in one place.

■ Date and Time
April 27th (Mon), 2026, 11:00 AM - 4:00 PM
Admission free

■ Venue
cafe foop tokyo
7-23-7 Kohoku, Adachi-ku, Tokyo 123-0872
Approximately 12 minutes walk from Nishiaraidaishi-nishi Station on the Nippori-Toneri Liner

■ Event Overview
Workshops, photo booths, handmade items, children's clothing, food stalls, and relaxation experience booths for moms and dads will also be featured.
Information will be updated on our brand's official Instagram as exhibitors are decided.

Official Online Store
Official Instagram

【Details of items planned for sale at the event】

"For you to shine even brighter. May you shine even brighter by wearing it."
A collection of original sweat sets featuring a luxurious three-color sweat fabric wave design and a distinctive ruffled collar, embodying this sentiment.

Available for purchase at a special POP UP event price.
You can physically touch, try on, and consult about sizes.

Luxurious three-color usage that stands out anywhere, despite being a sweatshirt.
The distinctive large ruffled collar is very popular for kids, and because it's sweat fabric, it's not too sweet and can be worn by boys too!
Unisex sizes are also available, allowing for matching outfits with parents or partners.
Kids' items have no pockets on either top or bottom for ease of washing.
Since it's not brushed fleece, it can be worn all year round, not just in autumn and winter, by wearing the top and bottom separately or by layering.
The unisex version features a simple straight collar and a 2-way design that can be worn fully zipped or slightly open and folded.