[April 25-27 Pop-Up Event for Parents & Children in Tokyo] [Initiative Towards a Dream / ROUGH ADAMAS]
We support April Dream, which aims to make April 1st a day for sharing dreams. This press release is the dream of 'ROUGH ADAMAS'.
📋 Article Processing Timeline
- 📰 Published: April 1, 2026 at 09:00
- 🔍 Collected: April 1, 2026 at 01:00
- 🤖 AI Analyzed: April 22, 2026 at 20:31 (523h 30m after Collected)
We support April Dream, which aims to make April 1st a day for sharing dreams.
This press release is the dream of "ROUGH ADAMAS".
Our dream:
**"To deliver items that allow everyone from children to adults to shine brighter and feel more confident in their own uniqueness by wearing them."**
The brand name ROUGH ADAMAS was inspired by the term for a rough diamond. Diamonds are heavily used in high-end jewelry because their properties are maximized when cut and polished, emitting a brilliance unmatched by other gems.
Once called the hardest substance on Earth, its hardness makes it an indispensable resource not only in jewelry but also in industrial scenes.
Just as a rough diamond, which holds much potential and shines even in its natural state, emits a greater brilliance, may you, who are already shining as you are, shine even more by wearing "ROUGH ADAMAS".
This is the wish embedded in our brand.
We want to convey that wish (dream) through the familiar fashion items that everyone, from babies to adults, regardless of gender or nationality, wears every day.
As a parent of a three-year-old daughter myself, the owner knows that while shopping with children can be fun, it is more often the case that you can't choose items leisurely.
Many dads and moms must have experienced constantly being on alert for things other than shopping, like what to do if their child gets bored, runs around, or gets noisy.
Therefore, as part of our efforts to realize our dream, we thought that if children, dads, and moms could all be in a good mood by being able to shop at places and events that are easy for families to go to, we have been regularly setting up stalls at parent-child-oriented events.
Since we normally sell only through our online store, events are the only time you can actually see the products in person, and trying them on is also possible. As long as we have stock, you can purchase items at special pop-up event prices and take them home with you.
We warmly welcome those who just want to take a quick look or happen to be passing by, so please feel free to stop by.
## 1. JINNAN MARKET #13
**Background of the event**
In Jinnan, Shibuya-ku, a town of fashion and music with many select shops...
This press release is the dream of "ROUGH ADAMAS".
Our dream:
**"To deliver items that allow everyone from children to adults to shine brighter and feel more confident in their own uniqueness by wearing them."**
The brand name ROUGH ADAMAS was inspired by the term for a rough diamond. Diamonds are heavily used in high-end jewelry because their properties are maximized when cut and polished, emitting a brilliance unmatched by other gems.
Once called the hardest substance on Earth, its hardness makes it an indispensable resource not only in jewelry but also in industrial scenes.
Just as a rough diamond, which holds much potential and shines even in its natural state, emits a greater brilliance, may you, who are already shining as you are, shine even more by wearing "ROUGH ADAMAS".
This is the wish embedded in our brand.
We want to convey that wish (dream) through the familiar fashion items that everyone, from babies to adults, regardless of gender or nationality, wears every day.
As a parent of a three-year-old daughter myself, the owner knows that while shopping with children can be fun, it is more often the case that you can't choose items leisurely.
Many dads and moms must have experienced constantly being on alert for things other than shopping, like what to do if their child gets bored, runs around, or gets noisy.
Therefore, as part of our efforts to realize our dream, we thought that if children, dads, and moms could all be in a good mood by being able to shop at places and events that are easy for families to go to, we have been regularly setting up stalls at parent-child-oriented events.
Since we normally sell only through our online store, events are the only time you can actually see the products in person, and trying them on is also possible. As long as we have stock, you can purchase items at special pop-up event prices and take them home with you.
We warmly welcome those who just want to take a quick look or happen to be passing by, so please feel free to stop by.
## 1. JINNAN MARKET #13
**Background of the event**
In Jinnan, Shibuya-ku, a town of fashion and music with many select shops...