Golden Week Event! The 2nd Imo Fes! IN NEOPASA Hamamatsu on May 3-5, 2026! Vendors Announced
The 2nd Imo Fes! will be held at NEOPASA Hamamatsu during Golden Week. Nine stores, including "Ruiida KITCHEN" which won the Monde Selection Gold Award, will participate, offering various sweet potato sweets and baked sweet potatoes. It is also a social contribution event that contributes to the wages of users of facilities for disabled people.
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## Press Release Information
Title: Golden Week Event! The 2nd Imo Fes! IN NEOPASA Hamamatsu on May 3-5, 2026! Vendors Announced
The Golden Week holding of "Imo Fes!", a food event that has attracted over 440,000 people mainly in the Tokai region, has been announced. The event will be held for three days from May 3rd to 5th, 2026, at the Shintomei Expressway NEOPASA Hamamatsu (downhill). A total of nine vendors will participate. The focus will be on the store that received the Monde Selection Gold Award as the world's first baked sweet potato, and stores that won the "Imo Fes! Grand Prize" announced in December 2025.
The participating vendors are as follows:
- 1 Ruiida KITCHEN: Winner of Monde Selection Gold Award! The world's first baked sweet potato to receive the Monde Selection Award, and Imo Fes! Grand Prize (Overall Grand Prize).
The era of evolving baked sweet potatoes. "Matured baked sweet potatoes" are gaining attention as a symbol of this evolution. By maturing sweet potatoes for a certain period after harvesting, starch turns into sugar, creating an astonishing sweetness and deep flavor. "Ruiida Kitchen" offers carefully matured "Special Baked Sweet Potatoes."
- 2 Enmusubi: Imo Fes! Grand Prize (Excellence Award, Gold Prize).
Aiming to be a "baked sweet potato specialty store without a fixed menu," we offer baked sweet potatoes you've never tasted before! In addition to sweets, we provide "Mitsuro" baked sweet potatoes, which have a one-year waiting list for reservations!
- 3 Joiecrep: Imo Fes! Grand Prize (Sweets Category Grand Prize).
[Sweet Potato Brulee] This sweet potato brulee crepe is inspired by baked sweet potatoes, featuring a purple sweet potato powder kneaded into the dough, whipped cream, Annouimo sauce, and sweet potato paste.
- 4 IMOBAKKA: Excellence Award, Silver Prize.
Attention sweet potato lovers! IMOBAKKA is an Imokenpi specialty store that draws long lines at sweet potato events nationwide. IMOBAKKA's famous soft imokenpi, characterized by its thickness, allows you to fully experience the natural sweetness of the sweet potato. Furthermore, a hint of natural sea salt adds an accent! The "Gochamaze Mix," a delightful blend of individually hand-cut crunchy thin imokenpi and chips, is so popular that customers come from as far north as Akita and as far south as Wakayama to buy it at their main store in Kawaguchi City, Saitama Prefecture. It's a top-selling product that can be stored for one month, making it perfect as a souvenir or emergency food for disaster preparedness!
- 5 AMRKebab: Kebab
- 6 Oimoya Nouka no Daidokoro:
Features delicious baked sweet potatoes, including the skin, slow-baked with Sakurajima volcanic rock. Their "Shio Yakimo" (salt baked sweet potato) is a popular product, having won the National Yakimo Grand Prix based on votes from 50,000 people.
- 7 Yakimo Marujun:
Dedicated to chilled baked sweet potatoes for 20 years, the originator of chilled baked sweet potatoes now presents its second innovative product: a fusion of baked sweet potato and fruit! "Fruit Baked Sweet Potato." It has the texture of baked sweet potato and the flavor of fruit, making its debut at this event (1 year of joint development with a university and trading company, new sweet sensation! World's first).
- 8 O-Umai Apple: Apple candy, Daigaku imo (candied sweet potatoes), sweet potato drinks.
- 9 Imo Mitsu: Baked sweet potatoes.
These are the 9 participating stores.
During the Ito event, the content was introduced nationwide on Nippon TV's "DayDay." Additionally, it has received numerous media coverages, including live broadcasts on Chukyo TV's "Maenaga, Ootoku-san" and CBC TV's "Naruhodo Presenter! Hanasaka Times."
Some stores may sell out of products depending on the timing, so please come early.
Admission is free.
Event Overview:
May 3-5, 2026 (Sun-Tue) 10:00-17:00, held even in light rain.
Location: Shintomei Expressway Service Area, NEOPASA Hamamatsu (downhill).
The 2nd Imo Fes! IN Hamamatsu SA
https://www.imo-fes.com/
https://www.instagram.com/imofesruiida/
The profits from this event will be paid as wages to the users of facilities for disabled people operated by Roto Co., Ltd.
Staff members on the day will also include users from our facility. We appreciate your understanding if service is slower than usual.
We are always accepting interviews from various mass media. Please feel free to contact us.
Title: Golden Week Event! The 2nd Imo Fes! IN NEOPASA Hamamatsu on May 3-5, 2026! Vendors Announced
The Golden Week holding of "Imo Fes!", a food event that has attracted over 440,000 people mainly in the Tokai region, has been announced. The event will be held for three days from May 3rd to 5th, 2026, at the Shintomei Expressway NEOPASA Hamamatsu (downhill). A total of nine vendors will participate. The focus will be on the store that received the Monde Selection Gold Award as the world's first baked sweet potato, and stores that won the "Imo Fes! Grand Prize" announced in December 2025.
The participating vendors are as follows:
- 1 Ruiida KITCHEN: Winner of Monde Selection Gold Award! The world's first baked sweet potato to receive the Monde Selection Award, and Imo Fes! Grand Prize (Overall Grand Prize).
The era of evolving baked sweet potatoes. "Matured baked sweet potatoes" are gaining attention as a symbol of this evolution. By maturing sweet potatoes for a certain period after harvesting, starch turns into sugar, creating an astonishing sweetness and deep flavor. "Ruiida Kitchen" offers carefully matured "Special Baked Sweet Potatoes."
- 2 Enmusubi: Imo Fes! Grand Prize (Excellence Award, Gold Prize).
Aiming to be a "baked sweet potato specialty store without a fixed menu," we offer baked sweet potatoes you've never tasted before! In addition to sweets, we provide "Mitsuro" baked sweet potatoes, which have a one-year waiting list for reservations!
- 3 Joiecrep: Imo Fes! Grand Prize (Sweets Category Grand Prize).
[Sweet Potato Brulee] This sweet potato brulee crepe is inspired by baked sweet potatoes, featuring a purple sweet potato powder kneaded into the dough, whipped cream, Annouimo sauce, and sweet potato paste.
- 4 IMOBAKKA: Excellence Award, Silver Prize.
Attention sweet potato lovers! IMOBAKKA is an Imokenpi specialty store that draws long lines at sweet potato events nationwide. IMOBAKKA's famous soft imokenpi, characterized by its thickness, allows you to fully experience the natural sweetness of the sweet potato. Furthermore, a hint of natural sea salt adds an accent! The "Gochamaze Mix," a delightful blend of individually hand-cut crunchy thin imokenpi and chips, is so popular that customers come from as far north as Akita and as far south as Wakayama to buy it at their main store in Kawaguchi City, Saitama Prefecture. It's a top-selling product that can be stored for one month, making it perfect as a souvenir or emergency food for disaster preparedness!
- 5 AMRKebab: Kebab
- 6 Oimoya Nouka no Daidokoro:
Features delicious baked sweet potatoes, including the skin, slow-baked with Sakurajima volcanic rock. Their "Shio Yakimo" (salt baked sweet potato) is a popular product, having won the National Yakimo Grand Prix based on votes from 50,000 people.
- 7 Yakimo Marujun:
Dedicated to chilled baked sweet potatoes for 20 years, the originator of chilled baked sweet potatoes now presents its second innovative product: a fusion of baked sweet potato and fruit! "Fruit Baked Sweet Potato." It has the texture of baked sweet potato and the flavor of fruit, making its debut at this event (1 year of joint development with a university and trading company, new sweet sensation! World's first).
- 8 O-Umai Apple: Apple candy, Daigaku imo (candied sweet potatoes), sweet potato drinks.
- 9 Imo Mitsu: Baked sweet potatoes.
These are the 9 participating stores.
During the Ito event, the content was introduced nationwide on Nippon TV's "DayDay." Additionally, it has received numerous media coverages, including live broadcasts on Chukyo TV's "Maenaga, Ootoku-san" and CBC TV's "Naruhodo Presenter! Hanasaka Times."
Some stores may sell out of products depending on the timing, so please come early.
Admission is free.
Event Overview:
May 3-5, 2026 (Sun-Tue) 10:00-17:00, held even in light rain.
Location: Shintomei Expressway Service Area, NEOPASA Hamamatsu (downhill).
The 2nd Imo Fes! IN Hamamatsu SA
https://www.imo-fes.com/
https://www.instagram.com/imofesruiida/
The profits from this event will be paid as wages to the users of facilities for disabled people operated by Roto Co., Ltd.
Staff members on the day will also include users from our facility. We appreciate your understanding if service is slower than usual.
We are always accepting interviews from various mass media. Please feel free to contact us.