Former Asahi Beer and Nikka Whisky Ambassador Hajime Sato Appointed Ambassador for Nagahama Distillery

Nagahama Roman Beer Co., Ltd. (Nagahama City, Shiga Prefecture), which operates "Nagahama Distillery," Japan's smallest-scale whisky distillery, has decided to welcome Mr. Hajime Sato, a former Asahi Beer and Nikka Whisky Ambassador, as its official brand ambassador. By merging Mr. Sato's profound expertise, which has helped build Japan's whisky culture alongside numerous renowned spirits, with Nagahama Distillery's spirit of "one brew, one barrel," we will go beyond the boundaries of craft whisky to further improve quality and strengthen cultural dissemination both domestically and internationally. **Background of Appointment** Since commencing operations in 2016, Nagahama Distillery has challenged itself with whisky production unbound by the constraints of a small distillery, receiving high acclaim at global awards. Meanwhile, Mr. Hajime Sato, inheriting the passion of Masataka Taketsuru during his tenure at Nikka Whisky, is a true evangelist of the Japanese whisky world, captivating many fans with his deep knowledge. This partnership has come to fruition as Mr. Sato empathized with Nagahama Distillery's "potential" and "challenging spirit." The fusion of Mr. Sato's sensibility, deeply familiar with traditional techniques, with the young and passionate Nagahama team will create new value through a chemical reaction. **Future Outlook** Inheritance of Knowledge and a Hub for Nationwide Exchange Moving forward, we will leverage Mr. Sato's exceptional experience to actively host seminars that delve deeply into Nagahama Distillery's journey and vision. Mr. Sato himself, who understands the history of Japanese whisky, will serve as the lecturer, providing profound insights to a wide audience, from professionals to enthusiasts. Furthermore, we plan to actively participate in whisky events across the country. As an ambassador, Mr. Sato will travel to various regions, directly interacting with fans to deliver the charm of Nagahama whisky nationwide. Hello everyone. My name is Hajime Sato, and I am honored to serve as the ambassador for Nagahama Distillery. I have been involved in the alcohol industry for approximately 40 years. In my previous role, for about 9 years until my retirement, I served as a whisky ambassador. My goal was to foster fan engagement, expand the whisky population, and enhance brand value through seminars and events across the country, interacting with customers. In 2019, I obtained the Master of Whisky certification from the Whisky Culture Research Institute (the 10th person in Japan to do so). Guided by the spirit of "one brew, one barrel," I am committed to thoroughly conveying the appeal of the Nagahama brand to everyone, alongside the staff who create delicious whisky with fervent passion. Thank you for your support. Opened in 2016 within the Nagahama Roman Beer facility, this is Japan's smallest craft distillery, nurtured by the climate of Lake Biwa, Mt. Ibuki, and the landscape of Nagahama. From its small alembic pot still and exceptionally thin line arm, a uniquely rich spirit is produced daily. **Company Profile** Company Name: Nagahama Roman Beer Co., Ltd. Representative: Kei Ito, Representative Director Address: 14-1 Asahi-cho, Nagahama City, Shiga Prefecture Tel: 0749-63-4300 Fax: 0749-63-4301 http://www.romanbeer.com/