Making Sunscreen 'Daily Skincare': Proposing a UV Care Experience Connecting Selection and Application at the Storefront

Rohto Pharmaceutical Co., Ltd. (Headquarters: Osaka City; President: Hidetoshi Seki), aiming to make sunscreen easier to adopt as part of a daily skincare routine, has partnered with Tomod's Co., Ltd. (Headquarters: Bunkyo-ku; President: Shinji Kakutani) to sequentially launch "UV Care Stations," an experiential sales floor, at select Tomod's stores starting April 24, 2026. In the sales area, alongside testers where customers can freely try UV care products, mirrors equipped with UV cameras will be installed to check for missed spots. Customers can compare the actual feel of the products and choose the one that suits them best. Moreover, by providing a space where customers can "see and realize" the importance of proper application volume, finding missed spots, and reapplying, it offers a new UV care experience where they can "try, confirm, and choose with confidence," supporting the creation of daily UV care habits.

Background of Implementing the "UV Care Station" In recent years, while the importance of UV protection is widely recognized, there are still challenges in actual sunscreen usage. We have received feedback from customers expressing hesitation and inconvenience that act as hurdles to continuous use: not knowing which product to choose, worrying if they have applied enough, and finding it difficult to reapply while out or over makeup. As a result, it often ends with a single application in the morning, making it hard to establish a proper UV care habit that includes reapplying during the day. This is exactly why we believe there is a demand for experiential spaces where customers can not only choose products but also learn proper usage and application methods, realizing it as their own personal need.

Tomod's has been creating sales floors chosen by local customers by providing value in "Healthcare" and "Beauty Care" through improved customer experiences. Meanwhile, Rohto Pharmaceutical has been promoting the "skincare-ification of sunscreen" to spread UV care as a daily habit to protect skin health. This "UV Care Station" combines Tomod's convenience and expertise with Rohto's knowledge cultivated through R&D, delivering a new experiential value at the sunscreen sales floor where customers can "try, learn, and choose with confidence."

About the "UV Care Station" At select Tomod's stores, we will set up testers for various UV care products to try freely, along with UV camera-equipped mirrors to check for missed spots. It provides an experience that prompts customers to rethink their daily UV care routine, rather than just selecting a product.

1. Try and Choose UV Care Products Customers can choose the item that suits them by comparing textures and finishes using testers.

2. Check for Missed Spots with the UV Camera Mirror Customers can visually confirm on the spot whether sunscreen is applied evenly. It serves as an opportunity to review appropriate usage amounts, application methods, and the importance of reapplying.

[ Overview ] Initiative Name: UV Care Station Implementation Period: Sequentially rolling out from April 24, 2026 Participating Stores: Select Tomod's branches (Tomod's Fujisawa OPA, Tomod's Ariake Garden, Tomod's Ikspiari, Tomod's LaLa Terrace Kita-Ayase) Content: Installation of UV care product testers and UV camera-equipped mirrors How to Participate: Experience freely in-store