Making Sunscreen "Daily Skincare": Proposing a UV Care Experience that Connects Selection and Usage from Stores
Rohto Pharmaceutical and Tomod's are jointly launching "UV Care Stations" at select Tomod's stores starting April 24, 2026, to integrate sunscreen into daily skincare. These experiential spaces will feature UV camera mirrors to promote proper UV care habits.
📋 Article Processing Timeline
- 📰 Published: April 25, 2026 at 00:00
- 🔍 Collected: April 24, 2026 at 15:32
- 🤖 AI Analyzed: April 25, 2026 at 01:25 (9h 53m after Collected)
Rohto Pharmaceutical Co., Ltd. (Headquarters: Osaka City, President: Hidetoshi Segi) and Tomod's Co., Ltd. (Headquarters: Bunkyo Ward, President: Shinji Kakutani) will sequentially roll out experiential sales floors called "UV Care Stations" at select Tomod's stores starting April 24, 2026. The aim is to make sunscreen more accessible as part of daily skincare.
The sales floor will feature testers where customers can freely try UV care products, as well as UV camera mirrors that allow them to check for missed spots. By comparing actual usage sensations, customers can choose UV care products that suit them. Furthermore, by providing a space where they can "see and feel" the importance of checking for missed spots, appropriate application amounts, and reapplication, the initiative offers a new UV care experience that allows them to "try, confirm, and choose with satisfaction," thereby encouraging the formation of daily UV care habits.
■ Background of "UV Care Station" Implementation
In recent years, while the importance of UV protection is widely recognized, there are still challenges in the actual use of sunscreen. Customers have voiced concerns such as not knowing which product to choose, being unsure if they are applying enough, and finding it difficult to reapply when out or over makeup. These uncertainties and inconveniences act as barriers to continuous sunscreen use. As a result, it often ends with a single application in the morning, making it difficult to establish proper UV care habits, including reapplication throughout the day. Therefore, we believe there is a need for an experiential space where people can not only choose products but also learn the correct ways to use and apply them, and truly feel the benefits for themselves.
Tomod's has, until now, provided value in "healthcare" and "beauty care" through enhancing customer experience, striving to create sales floors chosen by local customers. Meanwhile, Rohto Pharmaceutical has been promoting "making sunscreen into skincare" to spread UV care as a daily habit for protecting skin health. This "UV Care Station" initiative combines Tomod's' convenience and expertise with Rohto Pharmaceutical's knowledge cultivated through research and development, offering a new experiential value at sunscreen sales floors where customers can "try, learn, and choose with satisfaction."
■ About "UV Care Station"
Select Tomod's stores will install testers for UV care products that can be freely tried, and UV camera mirrors to check for missed spots. This will provide an experience that not only helps choose products but also serves as an opportunity to review daily UV care.
① Try and choose UV care products of interest
Customers can compare textures and finishes with testers to choose items that suit them.
② Check for missed spots with a UV camera mirror
Customers can immediately confirm if sunscreen is applied evenly, providing an opportunity to review appropriate application amounts, methods, and the importance of reapplication.
【 Implementation Overview 】
Initiative Name: UV Care Station
Implementation Period: Sequentially rolled out from April 24, 2026
Participating Stores: Select Tomod's stores (Tomod's Fujisawa OPA store, Tomod's Ariake Garden store, Tomod's Ikspiari store, Tomod's LaLa Terrace Kita-Ayase store)
Content: Installation of UV care product testers, installation of UV camera mirrors
How to Participate: Freely experience in-store
The sales floor will feature testers where customers can freely try UV care products, as well as UV camera mirrors that allow them to check for missed spots. By comparing actual usage sensations, customers can choose UV care products that suit them. Furthermore, by providing a space where they can "see and feel" the importance of checking for missed spots, appropriate application amounts, and reapplication, the initiative offers a new UV care experience that allows them to "try, confirm, and choose with satisfaction," thereby encouraging the formation of daily UV care habits.
■ Background of "UV Care Station" Implementation
In recent years, while the importance of UV protection is widely recognized, there are still challenges in the actual use of sunscreen. Customers have voiced concerns such as not knowing which product to choose, being unsure if they are applying enough, and finding it difficult to reapply when out or over makeup. These uncertainties and inconveniences act as barriers to continuous sunscreen use. As a result, it often ends with a single application in the morning, making it difficult to establish proper UV care habits, including reapplication throughout the day. Therefore, we believe there is a need for an experiential space where people can not only choose products but also learn the correct ways to use and apply them, and truly feel the benefits for themselves.
Tomod's has, until now, provided value in "healthcare" and "beauty care" through enhancing customer experience, striving to create sales floors chosen by local customers. Meanwhile, Rohto Pharmaceutical has been promoting "making sunscreen into skincare" to spread UV care as a daily habit for protecting skin health. This "UV Care Station" initiative combines Tomod's' convenience and expertise with Rohto Pharmaceutical's knowledge cultivated through research and development, offering a new experiential value at sunscreen sales floors where customers can "try, learn, and choose with satisfaction."
■ About "UV Care Station"
Select Tomod's stores will install testers for UV care products that can be freely tried, and UV camera mirrors to check for missed spots. This will provide an experience that not only helps choose products but also serves as an opportunity to review daily UV care.
① Try and choose UV care products of interest
Customers can compare textures and finishes with testers to choose items that suit them.
② Check for missed spots with a UV camera mirror
Customers can immediately confirm if sunscreen is applied evenly, providing an opportunity to review appropriate application amounts, methods, and the importance of reapplication.
【 Implementation Overview 】
Initiative Name: UV Care Station
Implementation Period: Sequentially rolled out from April 24, 2026
Participating Stores: Select Tomod's stores (Tomod's Fujisawa OPA store, Tomod's Ariake Garden store, Tomod's Ikspiari store, Tomod's LaLa Terrace Kita-Ayase store)
Content: Installation of UV care product testers, installation of UV camera mirrors
How to Participate: Freely experience in-store