CP One Japan LLC (Headquarters: Minato City, Tokyo; General Manager: Daniel Jaramillo), operator of Rocket Now, Japan's free delivery- and service-fee food delivery service, and GO Inc. (Headquarters: Minato City, Tokyo; CEO: Hiroshi Nakajima), operator of Japan's No.1* taxi app 'GO', will launch a new collaborative program titled 'Ride & Dine Rewards' starting Monday, June 29, 2026, under the shared vision 'GO beyond NOW: Moving Forward in Mobility and Dining'. Under this program, ordering food via 'Rocket Now' will count toward earning status benefits on 'GO', while using 'GO' for taxi rides will earn users coupons for 'Rocket Now'. This initiative creates a new experience where using one service makes the other more convenient and rewarding.

*Based on Sensor Tower data—domestic download rankings among taxi-hailing apps in Japan (combined App Store and Google Play figures); survey period: October 1, 2020–March 31, 2026

【Program Overview】'Ride & Dine Rewards': The more you use one service, the more rewarding the other becomes

Two industry-leading services, each redefining everyday convenience in their respective fields, are joining forces to launch the 'Ride & Dine Rewards' program. This initiative automatically links user activity across both platforms, turning everyday usage into tangible rewards—without requiring any special actions or additional sign-ups. Designed to be inclusive and accessible, the program ensures that all users of both services can easily enjoy its benefits.

(1) 'Rocket Now' orders count toward 'GO' status achievements

Orders placed via 'Rocket Now' will contribute bonus points toward your 'GO' app usage history, accelerating your progress toward higher membership status. 'GO' offers six status tiers—from Standard to Emerald—each unlocking enhanced app features and exclusive benefits based on usage.

(2) 'GO' rides unlock 'Rocket Now' coupons

Based on the number of rides taken via 'GO', users will receive up to two monthly coupons for 'Rocket Now', offering up to 20% off.

|'Ride & Dine Rewards' Program Details

● Name: 'Ride & Dine Rewards'

● Duration: Starting June 29, 2026

● Content: A reciprocal rewards program where using 'Rocket Now' contributes to 'GO' status progression, and using 'GO' earns 'Rocket Now' coupons

● Conditions: Users must complete initial registration on 'Rocket Now' and use both apps

● Details: https://www.rocketnow.co.jp/go-taxi/

Important Notes

⮚ 'Rocket Now' qualifying order records (up to 3 per month) will be reflected in the following month's 'GO' usage history.

⮚ 'Rocket Now' coupons: One coupon per ride, up to a maximum of two coupons per month. Each coupon offers up to 20% off (capped at ¥500 discount) on orders of ¥2,000 or more (tax included).

⮚ Participation in this program requires account registration on both 'Rocket Now' and 'GO', along with a valid Japanese phone number.

⮚ Users who delete the app or change accounts will no longer qualify for the program.

⮚ Once registered, bonus rewards will be automatically applied each subsequent month.

⮚ Please ensure your app is updated to the latest version.

⮚ This program may be modified, suspended, or terminated without prior notice.

Launch Commemoration Coupon

To celebrate the launch of the 'Ride & Dine Rewards' program, the first 50,000 eligible users will receive a special coupon. By accessing the 'Rocket Now' page via a banner within the 'GO' app, users can redeem a 20% off coupon (up to ¥500 off per coupon, maximum of two per user) for use on 'Rocket Now'.

Duration: June 29, 2026 (Mon) to July 31, 2026 (Fri)

About the Food Delivery Service 'Rocket Now'

Rocket Now is a food delivery service with no delivery or service fees. It offers a wide variety of cuisines—including Japanese, Western, and health-conscious options—as well as desserts and drinks, all delivered quickly and affordably. The service is currently available across Japan, including Hokkaido, Tohoku (Miyagi), Kanto (Tokyo, Kanagawa, Saitama, Chiba), Chubu (Aichi, Shizuoka), Kansai (Osaka, Kyoto, Hyogo, Mie, Nara, Shiga, Wakayama), Hiroshima, and Kyushu (Fukuoka).

The Rocket Now app was recognized at the 'Sensor Tower APAC Awards 2025' hosted by global market intelligence firm Sensor Tower, winning the title of 'Most Downloaded Food Ordering & Delivery App Worldwide Launched in 2025'. It also received the Excellence Award in the Shopping category at the 'Best App Award 2025'. The app has ranked #1 for ten consecutive months*1 in downloads on both iOS and Android app stores in the food delivery category.

*1 Combined iOS and Android downloads, July 2025–April 2026

*2 Based on service launch date: January 14, 2025

(Source: Global Market Intelligence: Sensor Tower)

● App Store: https://apps.apple.com/jp/app/rocket-now/id6739188587

● Google Play: https://play.google.com/store/apps/details?id=com.cpone.customer&hl=ja

About CP One Japan

CP One Japan LLC is the Japanese subsidiary of Coupang, Inc. (NYSE: CPNG), a Fortune 150 technology company listed on the New York Stock Exchange. CP One Japan operates the 'Rocket Now' food delivery service in Japan, leveraging Coupang's advanced technology and innovative logistics solutions to deliver fast, reliable, and customer-centric food delivery experiences to Japanese consumers.

About the Taxi App 'GO'

'GO' is Japan's No.1* taxi app, launched in September 2020. By integrating real-time vehicle location data and AI-powered matching technology, 'GO' delivers a faster, more efficient ride-hailing experience.

*Based on Sensor Tower data—domestic download rankings among taxi-hailing apps in Japan (combined App Store and Google Play figures); survey period: October 1, 2020–March 31, 2026

App Name: GO

● Service Area: All 47 prefectures across Japan

● Key Features:

1. Taxi hailing (instant booking, fixed-fare booking, AI-powered reservations, multi-vehicle booking, etc.)

2. Pre-registered payment methods and 'GO Pay' via in-car tablet or app

3. Digital receipt issuance (availability may vary by region)

● Supported Payment Methods: Visa / Mastercard / JCB / American Express / Diners Club / d-payment / PayPay / Apple Pay

● App Store: https://itunes.apple.com/jp/app/id1254341709

● Google Play: https://play.google.com/store/apps/details?id=com.dena.automotive.taxibell

FACT BOX

  • Source: PR TIMES
  • Category: ビジネスPartnership
  • Organizations: Coupang, Inc. / Sensor Tower