Kin'ni-kun Nakayama Appears at Launch Event! Food Delivery Service 'Rocket Now' and Taxi App 'GO' Announce Partnership

The food delivery service 'Rocket Now,' which offers free delivery and service fees, has announced a partnership with 'GO,' Japan's No.1* taxi app operated by GO Inc. (headquartered in Minato-ku, Tokyo; President and CEO: Hiroshi Nakajima). To mark this collaboration, the 'Rocket Now x GO Partnership Announcement Event' was held on Monday, June 29, 2026, at Takeshiba Port Hall.

This new partnership introduces a reciprocal benefits program: ordering meals via 'Rocket Now' contributes to upgrading membership status on 'GO,' while using 'GO' for taxi rides earns users coupons redeemable on 'Rocket Now.' The initiative is designed to make each service more rewarding the more customers use the other.

*Based on Sensor Tower data—Japan domestic downloads (combined App Store and Google Play) for taxi dispatch-related apps—Survey period: October 1, 2020 – March 31, 2026

At the event, Josh Chou, CEO of CP One Japan LLC; Daniel Jaramillo, General Manager of 'Rocket Now'; and Hiroshi Nakajima, President and CEO of GO Inc., took the stage. After presenting their respective business overviews, they participated in a panel discussion on the strategic objectives behind the partnership. Guest star Kin'ni-kun Nakayama made a dramatic entrance from a specially wrapped 'Rocket Now' × 'GO' taxi vehicle. Using his signature 'muscle roulette' bit, he humorously highlighted the benefits of the collaboration, energizing the audience.

Two industry pioneers in mobility and food delivery join forces—executives present strategic visions

At the start of the event, Josh Chou, CEO of CP One Japan LLC, and Daniel Jaramillo, General Manager of 'Rocket Now,' introduced the service. They explained that 'Rocket Now' was created to resolve the trade-off between convenience and affordability by offering fast delivery of diverse cuisines at restaurant prices, with no delivery or service fees.

Daniel Jaramillo emphasized that 'Rocket Now' creates value not only for customers but also for restaurant partners and delivery partners, fostering a win-win ecosystem for all stakeholders.

Hiroshi Nakajima, President and CEO of GO Inc., then introduced 'GO,' Japan's leading taxi app available across all 47 prefectures. He shared the company's vision: 'To become essential social infrastructure that moves Japan.' He added, 'We aim to expand into new domains such as autonomous driving and logistics DX, while enhancing the value of the GO app to become indispensable infrastructure for society.'

A panel discussion followed with the three executives. Daniel Jaramillo described the core of the partnership: 'The more you use one service, the more convenient and rewarding the other becomes.' He explained that every order placed on 'Rocket Now' counts toward ride history in the 'GO' app, helping users upgrade their membership status. Additionally, using 'GO' earns users up to two 20% discount coupons per month for 'Rocket Now.' He emphasized that the program is designed to deliver a seamless experience—customers naturally gain more benefits through everyday use of both services, without needing to sign up for paid memberships or perform extra steps.

In response, President Nakajima explained 'GO's membership benefits: six tiers from Standard to the top Emerald level, with enhanced perks that make the app easier and more convenient to use as status increases. He highlighted that orders placed on 'Rocket Now' will now help accelerate this status progression.

On the significance of the partnership, CEO Josh Chou commented, 'With over 35 million downloads for GO and over 7 million for Rocket Now, this partnership creates a natural pathway for many users to discover Rocket Now. That is its greatest appeal.' He added, 'By combining convenient mobility and food delivery, we're delivering a unique value proposition and introducing food delivery to new customers in a seamless way.'

President Nakajima added, 'We want users to recognize the inherent value of the GO service itself.'

Looking ahead, President Nakajima stated, 'Continuously enhancing customer value and expanding our user base are crucial for GO. We aim to provide more convenient mobility to more people and contribute to their happiness.' Daniel Jaramillo reiterated, 'Partnering with Japan's No.1 taxi app, GO, is a key step in expanding food delivery adoption by tapping into their broad customer base.'

Both companies expressed a clear intention to evolve food delivery and mobility services into smarter, more cost-effective daily choices through this partnership.

Partnership Background: Transforming 'Experience' and Redefining Everyday Expectations

'Rocket Now' has rapidly gained popularity by challenging the industry norm that food delivery always incurs delivery and service fees. By offering 'free delivery and service fees' and 'same as in-store prices' at select partner restaurants, it has established a new standard of value.

Meanwhile, 'GO' has led the taxi app market with its massive scale, transforming urban mobility into a smarter, more efficient experience through app-based hailing.

Though operating in seemingly different domains—'food' and 'mobility'—both services are rooted in a shared consumer need: valuing time. Whether enjoying delivered meals or taking a taxi, users share a common desire: to make the most of their limited time in a fulfilling, personalized way.

Aligned in vision and direction, the two companies will deliver new value to consumers through their joint program, 'Ride & Save, Eat & Save (Noritoku, Kuitoku).'

Kin'ni-kun Nakayama arrives in style via taxi

Following the executive panel, guest Kin'ni-kun Nakayama made a grand entrance riding in a 'Rocket Now' × 'GO' branded taxi, accompanied by the music of 'It's My Life.' Opening the taxi door with his signature pose, he energized the audience, exclaiming, 'HELLOOOOOO! I've arrived—Kin'ni-kun Nakayama! POWER!'—drawing laughter from the crowd.

Muscle-powered promotion: Kin'ni-kun debuts a new comedy bit

During the talk session, Kin'ni-kun commented, 'Since GO and Rocket Now are masters of two domains—mobility and food—I thought I was invited because I've been mastering my two domains—humor and muscles—for 26 years. Muscles value time too, so this partnership is great for bodybuilders!'

Upon learning about the three key benefits of the 'Ride & Save, Eat & Save' campaign—20% off coupons on Rocket Now, monthly coupons earned via GO rides (up to two per person), and Rocket Now orders boosting GO status—Kin'ni-kun joked, 'The fact that the benefits keep coming isn't just good value—it's just like strength training!' He added with a smile, 'If I save time using Rocket Now and GO, I'll use it to come up with new comedy bits,' humorously promoting the services' convenience.

He then used his famous 'muscle roulette' to determine whether people should use Rocket Now and GO together. Declaring 'Tsūau! POWER!'—combining the Japanese phrase for 'use them together' with his signature bodybuilding pose—he showcased the appeal of 'Ride & Save, Eat & Save' with his trademark humor. After the performance, Kin'ni-kun enthusiastically urged the audience, 'Please try out this service! Yaa!' His dynamic performance brought the event to a high-energy close.

Speaker Profiles

Josh Chou, CEO, CP One Japan LLC

An accomplished business leader with extensive experience in technology, finance, and operations. He has a proven track record in scaling fast-growing consumer platforms, driving strategic transformation, and building cross-functional teams to deliver rapid results. Joined Coupang in 2022; previously worked at Centerbridge Partners in private equity and Goldman Sachs in investment banking. Graduated with honors from the Stephen M. Ross School of Business at the University of Michigan with a Bachelor of Business Administration.

Daniel Jaramillo, General Manager, 'Rocket Now'

Oversees domestic growth strategy, sales, and operations for 'Rocket Now.' Focused on building a customer-centric delivery experience while strengthening partnerships with merchants and driving scalable innovation. Former Managing Director of Foodpanda Philippines, where he led strategic growth and operations. Held multiple leadership roles at Foodpanda and Delivery Hero, contributing to brand expansion in global markets. Holds a degree in Industrial Engineering from Universidad de los Andes (Colombia) and an MBA from INSEAD.

Hiroshi Nakajima, President and CEO, GO Inc.

Graduated from Rikkyo University, then joined a management consulting firm. Joined DeNA Co., Ltd. in December 2004. Appointed Executive Officer in 2009, overseeing HR and new business development. Took charge of the automotive division in 2015 while serving as president of multiple subsidiaries. Appointed Senior Managing Executive Officer in 2019. Has served as President and CEO of GO Inc. (formerly Mobility Technologies) since April 2020.

Guest Profile

Kin'ni-kun Nakayama

Hometown: Fukuoka Prefecture

Date of Birth: September 17, 1978

Debuted in 2000 as a member of the 22nd class at NSC (Yoshimoto Kogyo's training school) in Osaka. From 2006 to 2011, studied bodybuilding in Los Angeles, USA. Left Yoshimoto Kogyo in December 2021 to become independent. Recently active in YouTube content and online fitness programs.

About 'Rocket Now (Rocket Now)'

'Rocket Now' is a food delivery service with no delivery or service fees. Customers can quickly and affordably enjoy a wide variety of cuisines—including Japanese, Western, and health-conscious dishes—as well as desserts and beverages. The service is currently available in Hokkaido, Tohoku (Miyagi), Kanto (Tokyo, Kanagawa, Saitama, Chiba), Chubu (Aichi, Shizuoka), Kansai (Osaka, Kyoto, Hyogo, Mie, Nara, Shiga, Wakayama), Hiroshima, and Kyushu (Fukuoka).

'Rocket Now' was recognized at the 'Sensor Tower APAC Awards 2025' hosted by global market intelligence firm Sensor Tower, as the app with the 'Highest Worldwide Downloads in 2025' in the 'Restaurant Ordering & Food Delivery App' category. It also won the Excellence Award in the Shopping category at the 'Best App Award 2025.' The app has ranked No.1 for ten consecutive months in the food delivery category on both iOS and Android app stores※1. Downloads have surpassed 7 million within 18 months of launch※2, demonstrating rapid growth.

※1 July 2025 – April 2026, combined iOS and Android data

※2 Service launched January 14, 2025 (Source: Global Market Intelligence: Sensor Tower)

●App Store: https://apps.apple.com/jp/app/rocket-now/id6739188587

●Google Play: https://play.google.com/store/apps/details?id=com.cpone.customer&hl=ja

About CP One Japan LLC

CP One Japan LLC is the Japanese subsidiary of Coupang, Inc. (NYSE: CPNG), a Fortune 150 technology company listed on the New York Stock Exchange (NYSE). CP One Japan operates the 'Rocket Now' food delivery service in Japan, leveraging Coupang's advanced technology and innovative logistics solutions to deliver fast, reliable, and customer-centric food delivery experiences to Japanese consumers.

About the Taxi App 'GO'

'GO' is Japan's No.1* taxi app, launched in September 2020. By integrating real-time location data with AI-powered matching technology, 'GO' delivers a faster, more reliable ride-hailing experience.

*Based on Sensor Tower data—Japan domestic downloads (combined App Store and Google Play) for taxi dispatch-related apps—Survey period: October 1, 2020 – March 31, 2026

●App Name: GO

●Service Area: All 47 prefectures of Japan

●App Features:

1. Taxi dispatch (Instant hail / Fixed fare booking / AI-powered reservation / Multi-vehicle booking)

2. Pre-registered payment methods enable seamless 'GO Pay' transactions during pickup and via rear-seat tablets

3. Digital receipt issuance (some features available in select regions)

●Supported Payments: Visa / Mastercard / JCB / American Express / Diners Club / d-payment / PayPay / Apple Pay

●App Store: https://itunes.apple.com/jp/app/id1254341709

●Google Play: https://play.google.com/store/apps/details?id=com.dena.automotive.taxibell