SHEIN Launches Product Safety and Quality Compliance Training for Japanese and Global Sellers

SHEIN, a global online brand for fashion and lifestyle, announced on June 11th the launch of a new "Product Safety and Quality Compliance Training Program" for its marketplace sellers, in partnership with major third-party inspection, certification, and testing (TIC) organizations such as Bureau Veritas, Intertek, SGS, and TÜV SÜD.

This series will cover the latest legal regulations, product safety requirements, testing standards, and industry best practices, supporting sellers in adapting to ever-changing compliance rules in global markets.

The first session was held on May 29, 2026, featuring a live broadcast focused on "Product Safety and Quality Compliance for Children's Toys," led by TIC partner companies. Archives of this live broadcast (missed sessions) are available for sellers to view anytime on SHEIN's "Seller Education Hub."

The Seller Education Hub provides marketplace sellers with centralized access to compliance guidelines, reference materials, and educational courses necessary for conducting sales activities on SHEIN. Within the portal, guidance is included by market and category, covering product safety requirements, prohibited and restricted products, quality standards, intellectual property protection, as well as seller registration procedures, product listing, and operational compliance in daily business. In addition, hundreds of online compliance courses are available in various multimedia formats, including short videos, live broadcasts, and interactive learning modules, incorporating learning assessment tests to enhance practical knowledge and operational capabilities.

Image of the Seller Education Hub management screen *The image is in English, but the actual site also supports Japanese display.

■ Comments from SHEIN Spokesperson

"This training program embodies our commitment and is part of our ongoing efforts to maintain product safety and quality compliance at all stages of our business. In 2026, SHEIN is significantly expanding its technical capabilities, increasing the size of its compliance audit team, and deepening partnerships with major international third-party inspection agencies. This will enable us to continue providing consumers worldwide with safe, secure, and reliable shopping experiences.

This year, SHEIN will focus on further strengthening its multifaceted governance system, based on the thoroughness of product safety and quality compliance. This includes qualification requirements, multi-layered screening, continuous monitoring and improvement based on feedback, stricter rule enforcement, and training and capacity development for sellers. Furthermore, we will focus on investing in AI-powered monitoring and risk detection systems to complement human review."

■ Comments from SHEIN JAPAN Representative

"The training program is open to all partners, and sellers in Japan can log in at any time to learn and systematically understand the compliance knowledge and operational standards for various global markets and different categories. Based on SHEIN's mature sales network covering 160 countries worldwide, we aim to support Japanese sellers in strengthening their compliance capabilities and steadily expanding and developing in the vast global market through a comprehensive training and empowerment system."

■ About SHEIN

SHEIN is a global online brand for fashion and lifestyle operated by SHEIN Group (https://www.sheingroup.com/), providing services in over 160 countries and regions (as of the end of February 2026) through its website and app.

It offers apparel products under its own brands and a diverse range of items in partnership with suppliers worldwide at affordable prices. With a mission to bring the appeal of fashion to everyone, it promotes a cutting-edge on-demand production model, aiming for a smart and forward-looking fashion industry.

■ Company Overview

Company Name: ROADGET BUSINESS PTE. LTD.
URL: https://jp.shein.com/
Corporate Site URL: https://www.sheingroup.com/
Instagram: https://www.instagram.com/shein_japan/
LINE Official Account: https://page.line.me/142khvkx
App Download Fee: Free
App Download URL: https://shein.top/aky6icg
Supported OS: iOS/Android