SHEIN Expands Pilot Initiatives for Sustainable Aviation Fuel (SAF)
SHEIN has expanded its adoption of Sustainable Aviation Fuel (SAF) through a 'GoGreen Plus' agreement with DHL Express. By conducting pilots with Atlas Air and Air China Cargo and participating in WEF initiatives, the company is accelerating the decarbonization of logistics.
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- 📰 Published: April 27, 2026 at 21:00
- 🔍 Collected: April 27, 2026 at 12:31
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Global fashion brand SHEIN has expanded its adoption of Sustainable Aviation Fuel (SAF) by signing a 'GoGreen Plus' agreement with international logistics giant DHL, aiming to reduce environmental impact and realize a decarbonized society. This acceleration of environmental impact reduction within its own supply chain is part of SHEIN's broader sustainability measures. Beyond its own framework, SHEIN is contributing to industry-wide efforts for the popularization of SAF.
[Comments from Executives]
Mustan Lalani, Head of Sustainability at SHEIN: 'Collaborating with partners like DHL allows us to deepen our understanding of how SAF solutions can be integrated into air freight logistics. This initiative is part of SHEIN's broader efforts to explore how new methods in the aviation industry can contribute to carbon emission challenges associated with air transport.'
John Pearson, CEO of DHL Express: 'DHL is a pioneer in sustainable logistics. Signing the GoGreen Plus agreement with SHEIN marks an important milestone in DHL Express’s commitment to driving the green transition of aviation logistics. As a long-term partner of SHEIN's global logistics network, we are pleased to explore together how to integrate SAF into their air cargo operations.'
[Expanding Industry-wide Partnerships]
The agreement with DHL further strengthens SHEIN's series of pilot initiatives and industry collaborations across the air cargo ecosystem. Based on a 2025 MOU with Lufthansa Cargo, SHEIN has embarked on further partnerships with logistics providers, cargo airlines, and industry associations. These verify how SAF-related solutions contribute to lifecycle emission reductions in air freight logistics, as well as their economic feasibility and practical certification/accounting frameworks.
■ SAF Pilot with Atlas Air
In 2025, SHEIN conducted a pilot procurement and usage of 187.3 tons of SAF on 14 Atlas Air charter flights. As a result, an estimated reduction of 579.1 tons of CO2e emissions was achieved.
■ Pilot with Air China Cargo
SHEIN plans its initial purchase of SAF from Air China Cargo as part of a pilot program hosted by CNAF (China National Aviation Fuel Group) and CASRI (Second Research Institute of CAAC). Usage and reductions will be tracked via a traceability mechanism, with sustainability certificates issued jointly by CASRI and CNAF. SHEIN is one of the early participants in this program.
■ Participation in WEF 'Green Fuel Forward'
SHEIN has joined the 'Green Fuel Forward' campaign led by the World Economic Forum (WEF) in the Asia-Pacific region. This initiative aims to expand SAF demand in APAC through awareness, collaboration between corporations, airlines, and fuel producers, and capacity building.
[Industry Efforts to Scale SAF]
Currently, SAF accounts for a limited portion of the global aviation fuel supply, with challenges including low production capacity and high costs compared to conventional jet fuel. Strategic partnerships with logistics providers and airlines allow SHEIN to evaluate how SAF solutions contribute to lifecycle emission reductions and build expertise in economic feasibility, certification, and accounting integration. While currently in early stages with limited overall impact on total emissions, SHEIN recognizes the importance of these foundational steps.
[Comments from Executives]
Mustan Lalani, Head of Sustainability at SHEIN: 'Collaborating with partners like DHL allows us to deepen our understanding of how SAF solutions can be integrated into air freight logistics. This initiative is part of SHEIN's broader efforts to explore how new methods in the aviation industry can contribute to carbon emission challenges associated with air transport.'
John Pearson, CEO of DHL Express: 'DHL is a pioneer in sustainable logistics. Signing the GoGreen Plus agreement with SHEIN marks an important milestone in DHL Express’s commitment to driving the green transition of aviation logistics. As a long-term partner of SHEIN's global logistics network, we are pleased to explore together how to integrate SAF into their air cargo operations.'
[Expanding Industry-wide Partnerships]
The agreement with DHL further strengthens SHEIN's series of pilot initiatives and industry collaborations across the air cargo ecosystem. Based on a 2025 MOU with Lufthansa Cargo, SHEIN has embarked on further partnerships with logistics providers, cargo airlines, and industry associations. These verify how SAF-related solutions contribute to lifecycle emission reductions in air freight logistics, as well as their economic feasibility and practical certification/accounting frameworks.
■ SAF Pilot with Atlas Air
In 2025, SHEIN conducted a pilot procurement and usage of 187.3 tons of SAF on 14 Atlas Air charter flights. As a result, an estimated reduction of 579.1 tons of CO2e emissions was achieved.
■ Pilot with Air China Cargo
SHEIN plans its initial purchase of SAF from Air China Cargo as part of a pilot program hosted by CNAF (China National Aviation Fuel Group) and CASRI (Second Research Institute of CAAC). Usage and reductions will be tracked via a traceability mechanism, with sustainability certificates issued jointly by CASRI and CNAF. SHEIN is one of the early participants in this program.
■ Participation in WEF 'Green Fuel Forward'
SHEIN has joined the 'Green Fuel Forward' campaign led by the World Economic Forum (WEF) in the Asia-Pacific region. This initiative aims to expand SAF demand in APAC through awareness, collaboration between corporations, airlines, and fuel producers, and capacity building.
[Industry Efforts to Scale SAF]
Currently, SAF accounts for a limited portion of the global aviation fuel supply, with challenges including low production capacity and high costs compared to conventional jet fuel. Strategic partnerships with logistics providers and airlines allow SHEIN to evaluate how SAF solutions contribute to lifecycle emission reductions and build expertise in economic feasibility, certification, and accounting integration. While currently in early stages with limited overall impact on total emissions, SHEIN recognizes the importance of these foundational steps.