Rinkai Nissan Construction Co., Ltd. (Headquarters: Minato-ku, Tokyo, Representative Director and President: Shuji Nagao) will change its company name to "RN CONSTRUCTION CO.,LTD." (English name: RN CONSTRUCTION CO.,LTD.) starting April 1, 2026 (Reiwa 8). Since its founding in 1926, the company has contributed to the development of rich cities both domestically and internationally by leveraging its construction technologies. As it approaches its 100th anniversary, the company is starting with a new name to take a new step forward, building on its history.
Coinciding with this, a web commercial titled "The One Who Laughs Last" will be released on the same day, conveying the values the company has cherished and the stance it will continue to uphold. A making-of video summarizing the behind-the-scenes production will also be released simultaneously.
### <WEB CM Overview> Title: "The One Who Laughs Last" Starring: Nico Aoto Release Date: April 1, 2026 (Wednesday) Video URLs: "The One Who Laughs Last" 30-second version https://youtu.be/1YSKej9QkBs "The One Who Laughs Last" 15-second version https://youtu.be/F6tuyye7H3c "The One Who Laughs Last" Making-of video https://youtu.be/X7JC2Ve-4Rc
### <CM Concept> Based on the company's message, "Construction is human development," the CM aims to convey the achievements and trust accumulated over 100 years, and the "value of continuation" to the younger generation who will lead the next era, sending them encouragement as a continuously supportive presence. Actress Nico Aoto, whose future leap is anticipated, was cast to express the "strength of accumulation" cherished by RN Construction, through the figure of a young person facing adversity while struggling.
### <CM Story> ■"The One Who Laughs Last" version The protagonist is a hardworking and competitive long-distance runner. The result of coming in second leaves her so filled with regret that she barely hears the voices around her. She desperately tries not to show it, but in her mind, negative thoughts replay in the face of an unacceptable reality. However, she herself puts an end to those thoughts, switches her mindset to "I will be the one who laughs last," and enters a world of imagination.
FACT BOX
- Source: PR TIMES
- Category: News