RITA ROOTS Launches 'Intimate Moisturizing Sheet Mask' for Women Over 40
Key facts
- RITA ROOTS Launches 'Intimate Moisturizing Sheet Mask' for Women Over 40
- Active aging brand RITA ROOTS will release an intimate-zone sheet mask on June 27, 2026, designed to cover the entire V-zone to the hip area.
- Source: PR Times
- Date: June 13, 2026
Direct answer
Active aging brand RITA ROOTS will release an intimate-zone sheet mask on June 27, 2026, designed to cover the entire V-zone to the hip area.
- Citation
- RITA ROOTS Launches 'Intimate Moisturizing Sheet Mask' for Women Over 40 (June 13, 2026), PR Times
- Source
- PR Times
- Date
- June 13, 2026
Active aging brand RITA ROOTS will release an intimate-zone sheet mask on June 27, 2026, designed to cover the entire V-zone to the hip area.
📋 Article Processing Timeline
- 📰 Published: June 13, 2026 at 00:00
- 🔍 Collected: June 12, 2026 at 15:21
- 🤖 AI Analyzed: June 12, 2026 at 15:54 (33 min after Collected)
## New Product Announcement
Active aging brand RITA ROOTS will launch the 'Intimate Moisturizing Sheet Mask' (5-pack) on Saturday, June 27, 2026, a specialized product designed to cover the intimate V-zone all the way to the hip area.
The brand was founded by Izumi Sanoh, a mother of seven and CEO of RITA ROOTS. Drawing from her own experience of mandatory bed rest during a twin pregnancy, she realized the importance of living energetically at any age.
"We want to turn the physical and mental changes women experience after 40 into energy." By framing aging as an expansion of possibilities rather than decline, the brand delivers self-care products that help women live authentically.
### Product Specifications
- Product Name: Intimate Moisturizing Sheet Mask
- Contents: 5 sheets / 80g per sheet
- Fragrance: Bergamot and Frankincense
- Price: ¥8,800 (tax included)
- Release Date: Saturday, June 27, 2026
- Retailer: rita-roots.com (Official Website)
### Development Context
According to estimates by the Ministry of Economy, Trade and Industry, economic losses due to menopausal symptoms in women reach approximately ¥1.9 trillion annually. Among the changes women in their 40s and 50s face is the often-overlooked change in the intimate zone. Decreased estrogen leads to Genitourinary Syndrome of Menopause (GSM), resulting in dryness, reduced self-cleansing ability, and loss of tissue elasticity.
RITA ROOTS developed this product under the philosophy that "proper care can transform change into energy."
### Key Features
1. **Original Design**: Specifically developed shape to cover everything from the V-zone to the hips.
2. **Hot Mask Experience**: Can be warmed in approximately 40°C water for 5-10 minutes to enjoy a warm therapy effect.
3. **Botanical Ingredients**: Inspired by 'Yu-fai,' a traditional Thai herbal therapy. Over 95% natural ingredients. Weakly acidic and free of parabens, mineral oils, silicones, ethanol, synthetic fragrances, and colorants.
4. **Commitment to Materials**: Cleared Oeko-Tex® Standard 100 'Class 1' (safe for infants) and uses biodegradable materials.
5. **Essential Oil Fragrance**: Formulated with Bergamot and Frankincense oils.
### Directions for Use
Apply the sheet to clean skin and leave it on for 5-10 minutes. Warming in hot water beforehand is recommended for those concerned about coldness.
Active aging brand RITA ROOTS will launch the 'Intimate Moisturizing Sheet Mask' (5-pack) on Saturday, June 27, 2026, a specialized product designed to cover the intimate V-zone all the way to the hip area.
The brand was founded by Izumi Sanoh, a mother of seven and CEO of RITA ROOTS. Drawing from her own experience of mandatory bed rest during a twin pregnancy, she realized the importance of living energetically at any age.
"We want to turn the physical and mental changes women experience after 40 into energy." By framing aging as an expansion of possibilities rather than decline, the brand delivers self-care products that help women live authentically.
### Product Specifications
- Product Name: Intimate Moisturizing Sheet Mask
- Contents: 5 sheets / 80g per sheet
- Fragrance: Bergamot and Frankincense
- Price: ¥8,800 (tax included)
- Release Date: Saturday, June 27, 2026
- Retailer: rita-roots.com (Official Website)
### Development Context
According to estimates by the Ministry of Economy, Trade and Industry, economic losses due to menopausal symptoms in women reach approximately ¥1.9 trillion annually. Among the changes women in their 40s and 50s face is the often-overlooked change in the intimate zone. Decreased estrogen leads to Genitourinary Syndrome of Menopause (GSM), resulting in dryness, reduced self-cleansing ability, and loss of tissue elasticity.
RITA ROOTS developed this product under the philosophy that "proper care can transform change into energy."
### Key Features
1. **Original Design**: Specifically developed shape to cover everything from the V-zone to the hips.
2. **Hot Mask Experience**: Can be warmed in approximately 40°C water for 5-10 minutes to enjoy a warm therapy effect.
3. **Botanical Ingredients**: Inspired by 'Yu-fai,' a traditional Thai herbal therapy. Over 95% natural ingredients. Weakly acidic and free of parabens, mineral oils, silicones, ethanol, synthetic fragrances, and colorants.
4. **Commitment to Materials**: Cleared Oeko-Tex® Standard 100 'Class 1' (safe for infants) and uses biodegradable materials.
5. **Essential Oil Fragrance**: Formulated with Bergamot and Frankincense oils.
### Directions for Use
Apply the sheet to clean skin and leave it on for 5-10 minutes. Warming in hot water beforehand is recommended for those concerned about coldness.
FAQ
What is the launch date of the RITA ROOTS Intimate Moisturizing Sheet Mask?
The RITA ROOTS Intimate Moisturizing Sheet Mask launches on June 27, 2026.
Which brand released the Intimate Moisturizing Sheet Mask for women over 40?
RITA ROOTS is the brand that released the Intimate Moisturizing Sheet Mask.
For which age group is the RITA ROOTS sheet mask specifically designed?
The RITA ROOTS sheet mask is designed for women over 40 years old.
What area of the body does the RITA ROOTS sheet mask target?
The RITA ROOTS sheet mask targets the entire V-zone to the hip area.
What is the full product name launched by RITA ROOTS in 2026?
The full product name is RITA ROOTS Intimate Moisturizing Sheet Mask.