Sweet Potato Lovers Must See! Exhibitors Announced for Summer Sweet Potato Expo 2026! Limited-Time Discount Tickets Now On Sale!

The Sweet Potato Expo Executive Committee (Representative: Kenji Ishihara, 7-7-26 Nishi-Shinjuku, Shinjuku-ku, Tokyo) is pleased to announce the participating stores for the "Summer Sweet Potato Expo 2026," which will be held for four days from Thursday, August 6th to Sunday, August 9th, at Makuhari Messe in Chiba Prefecture (2-1 Nakase, Mihama-ku, Chiba City, Chiba Prefecture).

Furthermore, the ticket sales schedule has also been released. Please pay attention to the attractive returns unique to summer, available only for tickets sold through crowdfunding.

24 stores from all over Japan will gather! Over 200 varieties of sweets and food! Don't miss the new menus from each store!

Following last year, the "Summer Sweet Potato Expo 2026" will be held at Makuhari Messe. 24 stores have been selected to liven up the event. A collection of renowned stores offering attractive sweet potato sweets and food from all over Japan will be present, ranging from regular participants of the Sweet Potato Expo, including past champions of the "National Baked Sweet Potato Grand Prix," to first-time exhibitors.

List of Exhibiting Stores (in alphabetical order)

&potato® BUTTER CREPE LAB. N4.5 OIMOcafe sweet＆healthy SAZANKA THE IMOMITSU Imobakkari no Senmonten IMOBAKKA Imopippi. Kitchen Car Kumamoto (First-time exhibitor) Unagiimo Store Oimo Biyori Oimoya Nouka no Daidokoro ★Hamura City, Tokyo★ Owari Imoya Imokichi Kurashiki Imoya Mitsu no Tsuki Kobe Imoya Shinomoto Koedo Kawagoe Imofukudo Goto Shoten Sato no Imoya Chiba Imoya Shibayama Noen｜CAFE NETAIMO Chomitsu Yakiimo Pukupuku Tsuboyakiimo Senmonten Potto Sweet (First-time exhibitor) Hibiyakiimo HIBIYAKIIMO Tokyo Mitsuimo Dokoro Enmusubi Yakiimo Sweets Hokkori Imo Ra Poppo Namegata Farmers Village Roman Yakiimo Imo no Su

Advance special sale of 1-day free passes (limited to 50 people each day) is a great deal!

A 1-day free pass with a 1,000 yen drink ticket usable at the "Sweet Potato Cafe & Bar" will be sold as a super early bird offer, exclusively through crowdfunding.

In collaboration with "Chibagin Shoten," which promotes products and services from Chiba Prefecture, sales will be conducted in a crowdfunding format for a limited period starting Monday, May 18th. This is a special ticket limited to 50 people each day.

<Benefits of "1-day Free Pass with Drink Ticket">

・Includes a 1,000 yen drink ticket usable at "Sweet Potato Cafe & Bar"

・Entry from 9:30 AM before opening, free entry and re-entry until 5:00 PM without re-entry procedures!

・Entry to "Night Sweet Potato Expo" from 5:30 PM (excluding August 9th)!

・Official character "Osatsu Taicho" fan will be presented as a gift

This is a special ticket exclusive to crowdfunding.

As it is a limited-time, limited-quantity sale, please purchase if you are interested.

General admission tickets (advance tickets) go on sale from Wednesday, June 10th!

Advance tickets, which are more affordable than same-day tickets and come with benefits, will be on sale from Wednesday, June 10th. As this event operates on a timed entry system, some time slots may sell out, so please check the time slots early to fully enjoy the "Summer Sweet Potato Expo 2026"!

Please note that depending on the crowd situation, the number of same-day tickets available may be limited, or sales may not be possible. To ensure you can enjoy your visit, we highly recommend purchasing advance tickets.

Crowdfunding Limited Ticket Sales Period May 18th (Mon) - June 7th (Sun), 2026

General Advance Ticket Sales Start June 10th (Wed), 2026 -

For ticket details, please visit the official website: https://imohaku.com/2026summer/

【Event Outline】

Name: "Summer Sweet Potato Expo 2026" / "Night Sweet Potato Expo 2026"

Date & Time: August 6th (Thu) - August 9th (Sun), 2026, 10:00 AM - 8:00 PM *Until 5:00 PM on the final day, the 9th.

*"Summer Sweet Potato Expo" all days 10:00 AM - 5:00 PM

"Night Sweet Potato Expo" August 6th (Thu) - 8th (Sat) 5:30 PM - 8:00 PM

Venue: Makuhari Messe Exhibition Hall 3

Venue Access: Approximately 5 minutes walk from Kaihin-Makuhari Station on the JR Keiyo Line

Organizer/Operator: Sweet Potato Expo Executive Committee ■ Special Cooperation: Chiba Prefecture

Endorsed by (planned): Ibaraki Prefecture / Tokushima Prefecture / Kumamoto Prefecture / Miyazaki Prefecture / Kagoshima Prefecture / Chiba City / Katori City / Namegata City / Kanoya City / National Agriculture and Food Research Organization

Cooperation: Chibagin Shoten Co., Ltd.

Official HP: https://imohaku.com/2026summer/

Official Instagram: https://www.instagram.com/satsum