In the Middle of Summer Vacation! The Ultimate Summer Sweet Potato Sweets Gather! "Summer Sweet Potato Expo" to be Held Again This Year!!

The Sweet Potato Expo Executive Committee (Representative: Kenji Ishihara, 7-7-26 Nishi-Shinjuku, Shinjuku-ku, Tokyo) is pleased to announce that the 'Summer Sweet Potato Expo 2026' will be held at Hall 3 of Makuhari Messe, Chiba Prefecture, from Thursday, August 6th to Sunday, August 9th.

**Sweet potatoes enjoyed in summer offer a different kind of charm than in winter!**

The 'Summer Sweet Potato Expo' has been held in 'summer,' which is often considered the opposite of sweet potatoes' peak season, and has delivered surprise, deliciousness, and fun to many visitors. We look forward to welcoming you with many summer-exclusive menu items, such as vibrant sweet potato sweets unique to summer and chilled baked sweet potatoes that are especially delicious in hot weather.

Furthermore, this year, we will hold a 'New Menu Contest' with all participating stores! We will announce it on social media and other platforms before the event, and fans will participate in deciding the nominated menus for the finals. We expect a wide array of attractive and unprecedented menu items, so please look forward to it. The 'Summer Sweet Potato Expo,' an event where you can experience the forefront of sweet potato sweets, will be held during summer vacation, so please come and visit with your family and friends!