We want to create a city where everyone can attend and assistance dogs are welcome in every store.
Rise & Play Inc. dreams of achieving "zero refusal of assistance dogs" and a society where everyone watches over and naturally helps each other by April 1, 2026.
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- 📰 Published: April 1, 2026 at 15:00
Rise & Play Inc. (Tokyo) supports April Dream, an initiative to make April 1st a day to announce dreams. This press release is the dream of "Company/Organization Name."
Assistance dogs are "part of the body" and important partners.
Assistance dogs, such as guide dogs, service dogs, and hearing dogs, are irreplaceable partners that support users in their daily lives. Currently, the acceptance of assistance dogs in private facilities is legally mandated, but unfortunately, understanding on the ground is still insufficient.
We often hear stories of users being denied entry with reasons like "pets are a problem" or "some customers dislike dogs."
Each time they are refused, users experience deep sadness and stress.
Furthermore, visually impaired individuals who find it difficult to go out without an attendant face significant barriers, such as having to bear the travel expenses of a guide or struggling to find a guide when they wish to travel freely.
Our dream for 2026: A city where you can go out freely without needing confirmation.
Our dream is to create a kind city where people watch over and accept each other.
Achieving zero entry refusals: We will foster a culture where all stores and facilities correctly understand assistance dogs and warmly welcome them as a matter of course.
A city where the spirit of "mutual understanding" is rooted: If someone is in trouble, someone will naturally offer help. We will create a kind space where people watch over each other, not as something special.
Normalization of attendance: We will spread the knowledge and mental space for everyone to provide support (attendance) at an appropriate distance.
*This concept has also been adopted by Dream Train and is displayed on Yamanote Line signage.
Towards the realization of the dream
We will make this "kind city" a reality through awareness activities to deepen understanding of assistance dogs and the dissemination of acceptance guidelines for stores.
We want to deliver the freedom that many people enjoy—the ability to enter without confirmation—to assistance dog users as well.
We have no intention of letting this dream remain just a dream.
We will gradually expand our circle through activities such as barrier-free board game events and training sessions where participants learn about diversity by experiencing disabilities through puzzle-solving.
■ As a first step towards making the dream a reality: Held in Shibuya on April 12th
"Disability Response for Zero Yen" Course + "MimiSeka" Image-to-Text App Experience Session
For details and registration, please visit the URL below:
Barriers can be broken without spending money, simply by changing one's mindset. We will present concrete methods for this.
We are also looking for cooperating local governments and shopping districts.
Let's create a city where everyone can be happy together!
About Rise & Play Inc.
Rise & Play Inc. plans and operates experiential programs, training, games, and events with themes of accessibility and inclusive design. We develop experiential content that diverse participants, including visually impaired individuals, can enjoy together, and provide training on DEI themes.
Official note: https://note.com/riseandplay
Diversity Experience Training: https://x.gd/7DhOM
Rise & Play Events: https://x.gd/mgd9N
FAQ
What kind of society does the 'Zero Refusal of Assistance Dogs' aim for?
It aims for a society where stores and facilities naturally accept assistance dogs, as mandated by law, allowing users to enter without confirmation, and everyone can go out freely.
What activities will be carried out to achieve this dream?
Activities include awareness campaigns to deepen understanding of assistance dogs, dissemination of acceptance guidelines for stores, barrier-free board game events, disability simulation training, and workshops.
How can individuals or companies cooperate with this initiative?
You can participate in the 'Disability Response for Zero Yen' course on April 12th, collaborate as a local government or shopping district, or support and spread information about the activities.