Lewis Hamilton Visits RIMOWA's New Flagship Store in Cologne, Germany
In December 2025, RIMOWA opened a new flagship store in the heart of Cologne, Germany. The opening event was attended by F1 champion Lewis Hamilton. The store also launched the exclusive 'Crafted for You' custom program.
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- 📰 Published: May 21, 2026 at 23:30
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In December 2025, RIMOWA opened a new flagship store in its hometown of Cologne, Germany. Located in the city center, near the brand's historical roots and close to the iconic Cologne Cathedral, the 500-square-meter store marks a return to a significant location.
The grand opening also celebrated the launch of the 'Crafted for You' program, an exclusive custom order service available only at this flagship store. F1 champion and RIMOWA global brand ambassador Lewis Hamilton attended the event.
Situated in the new 'Dom-Carré' luxury retail complex, the store combines historical exteriors with modern RIMOWA design elements, created in collaboration with the local creative studio 'Meiré & Meiré.'
Visitors are welcomed through an entrance featuring designs inspired by the green parakeets common in the Cologne skyline. Inside, the two-floor space features open staircases and elevators, decorated with a patina green color known as 'Brückengrün,' inspired by the iconic bridges of Cologne.
The ground floor houses a 'Heritage Wall' showcasing the brand's archive, from early 20th-century wardrobe trunks to recent collaborations. The second floor offers a specialized client care center for professional repairs. RIMOWA provides a lifetime warranty for all suitcases purchased on or after July 25, 2022.
RIMOWA CEO Beatrice Monguidi commented: 'We are thrilled to open this new flagship in our home city of Cologne. This space celebrates our craftsmanship, pioneering spirit, and deep connection with this inspiring city. It is the perfect place to unveil the 'Crafted for You' program.'
Exclusive to the Cologne boutique, 'Crafted for You' allows customers to customize their 'Classic' series cases by choosing sizes, proportions, and details to suit their needs. Lewis Hamilton was the first to create a custom piece, a bespoke record case reflecting his passion for music.
Rooted in RIMOWA's origin as a bespoke workshop, the 'Crafted for You' program uses advanced engineering from the brand's historic Cologne factory. Offering over a million combinations of initials, leather colors, linings, and specifications, it creates a unique travel companion.
The flagship store showcases the full RIMOWA collection, including iconic groove-designed suitcases, unique pieces like instrument and game cases, and everyday bags, reflecting the brand's sophisticated craftsmanship.
The grand opening also celebrated the launch of the 'Crafted for You' program, an exclusive custom order service available only at this flagship store. F1 champion and RIMOWA global brand ambassador Lewis Hamilton attended the event.
Situated in the new 'Dom-Carré' luxury retail complex, the store combines historical exteriors with modern RIMOWA design elements, created in collaboration with the local creative studio 'Meiré & Meiré.'
Visitors are welcomed through an entrance featuring designs inspired by the green parakeets common in the Cologne skyline. Inside, the two-floor space features open staircases and elevators, decorated with a patina green color known as 'Brückengrün,' inspired by the iconic bridges of Cologne.
The ground floor houses a 'Heritage Wall' showcasing the brand's archive, from early 20th-century wardrobe trunks to recent collaborations. The second floor offers a specialized client care center for professional repairs. RIMOWA provides a lifetime warranty for all suitcases purchased on or after July 25, 2022.
RIMOWA CEO Beatrice Monguidi commented: 'We are thrilled to open this new flagship in our home city of Cologne. This space celebrates our craftsmanship, pioneering spirit, and deep connection with this inspiring city. It is the perfect place to unveil the 'Crafted for You' program.'
Exclusive to the Cologne boutique, 'Crafted for You' allows customers to customize their 'Classic' series cases by choosing sizes, proportions, and details to suit their needs. Lewis Hamilton was the first to create a custom piece, a bespoke record case reflecting his passion for music.
Rooted in RIMOWA's origin as a bespoke workshop, the 'Crafted for You' program uses advanced engineering from the brand's historic Cologne factory. Offering over a million combinations of initials, leather colors, linings, and specifications, it creates a unique travel companion.
The flagship store showcases the full RIMOWA collection, including iconic groove-designed suitcases, unique pieces like instrument and game cases, and everyday bags, reflecting the brand's sophisticated craftsmanship.
FAQ
What can you do at the new RIMOWA flagship store in Cologne?
You can shop the full collection, view historical archives, access repair services, and participate in the 'Crafted for You' custom program.
Where is the 'Crafted for You' program available?
As of December 2025, it is exclusively available at the RIMOWA flagship store in Cologne.
What kind of warranty does RIMOWA offer?
RIMOWA offers a lifetime warranty for all suitcases purchased on or after July 25, 2022, covering material and manufacturing defects.