The Grand Dream 'Rikuro Ojisan no Mise' Seriously Aims For: A Future Where 'Delicious Smiles' Boost Japan's GDP.

Our company supports April Dream, an initiative to make April 1st a day to announce dreams. This press release is the dream of "Rikuro Co., Ltd."

"Delicious smiles" have the power to move people's hearts, transform organizations, and change society.

Rikuro Co., Ltd. (Headquarters: Chuo-ku, Osaka; Representative Director: Kazuo Nishimura) is participating in "April Dream" organized by PR TIMES and announces its future vision of "improving Japan's GDP through the power of sweets" under its mission, "Challenging the infinite possibilities of sweets."

Management Philosophy: 'We want to increase delicious smiles'

Our management philosophy at Rikuro Co., Ltd. is 'We want to increase delicious smiles.'

By providing safe and delicious sweets and comfortable service,

we continue to create smiles for our customers, employees and their families, business partners, local communities, and ourselves.

Sweets have the power to relax people's hearts and naturally bring about smiles.

And those smiles spread to family and friends, eventually changing even the atmosphere around them.

We believe that this "chain of smiles" enriches society.

That is why we dedicate ourselves to each sweet-making process and service every day.

Sweets: From "Luxury Items" to "Movers of Society"

Sweets have traditionally been cherished as a "pleasure" or a "reward."

However, we believe their value extends beyond that.

Time spent enjoying sweet treats relaxes people's minds and fosters natural conversation.

This time facilitates communication in the workplace, fostering new ideas and collaboration.

We believe that sweets have the power to "connect people and enhance organizational strength."

Focusing on Nordic Culture "Fika"

What we focused on is the culture deeply rooted in Northern Europe called "Fika."

Fika is a time to enjoy coffee and sweets while conversing with friends.

It is not just a break, but a custom aimed at communication and refreshment.

Our company has already implemented initiatives incorporating the concept of Fika in various departments.

Fika × Sweets to Change Japan's Productivity

If a culture like Fika spreads,

・Communication activation

・Improved concentration through refreshment

・Increased happiness for workers

such changes will occur.

And beyond these changes is an increase in the smiles of workers.

We believe that this accumulation could increase labor productivity and lead to an improvement in Japan's overall GDP.

That is our "April Dream."

Mission: 'Challenging the Infinite Possibilities of Sweets'

Rikuro Co., Ltd. was founded in July 1956 and will celebrate its 70th anniversary in 2026.

Under the mid-term vision of "Becoming the undisputed number one beloved company in Osaka for generations to come,"

we have delivered cross-generational value through sweets while being deeply rooted in the community.

Our flagship product, the "Freshly Baked Cheesecake," is baked right in front of customers in an open kitchen.

A handmade process, carefully baking 12 cakes at a time, over and over again.

The live experience, the aroma, the freshly baked deliciousness—

we offer not just products, but "experiences" and "smiles."

Value We Want to Deliver to the "Sazae-san Family of the Reiwa Era"

The customers we envision are the "Sazae-san Family of the Reiwa Era."

Even in their busy daily lives, they cherish time spent with family and loved ones.

We aim to deliver "moments of comfort" and "connections" through sweets to these three generations, primarily housewives in their late 20s to early 40s.

Beyond 70 Years: The Challenge to Change Society with Sweets

Going forward, Rikuro Co., Ltd., under its philosophy of "increasing delicious smiles,"

will challenge itself to create new value for sweets.

Connecting people and enriching society through sweets.

We are serious about realizing such a future.

With colleagues who empathize with our philosophy,

who "want to challenge the possibilities of sweets,"

and who "want to do work that creates smiles," we will create the next 70 years.

Company Profile

Company Name: Rikuro Co., Ltd.

Location: Kansai Trust Midosuji Bldg. 6F, 1-4-5 Nishishinsaibashi, Chuo-ku, Osaka

Founded: July 1956

Business Activities: Confectionery manufacturing and retail business

Number of Employees: 229 full-time employees, 276 part-time employees