Japanese Teen Boy Group VIBY Unveils Reebok 'CLUB C 85 LABEL YOU' Campaign Visuals; Campaign Starts May 29

The artist development platform 'Rii.MJ' is pleased to announce that its first artist, the five-member Japanese boy group VIBY, all in their teens, will unveil the visuals for the second campaign, 'CLUB C 85 LABEL YOU,' as part of their ambassadorship for the global fitness brand 'Reebok.' Following the first campaign 'ATV-19+' which launched on May 1, this second collaboration features the new 'CLUB C 85 LABEL YOU' model, with the campaign starting on May 29, 2026. To coincide with the campaign, a new visual titled 'WHITE CANVAS, MY COLOR' has been released, combining VIBY's 'pure potential' with 'cleanliness and individuality.' During the campaign, fans can enjoy promotions in stores and around the city, including window signage in Shibuya and Harajuku, and POP displays at Reebok stores nationwide. About 'CLUB C 85 LABEL YOU': This model is based on Reebok's classic 'CLUB C' and allows users to freely swap the side labels. By replacing the included plates, users can express their own style according to their mood. Additionally, the Reebok Harajuku store offers free label customization services if you bring the included plates. (Note: Online orders do not include customization services.) Campaign Overview: Duration: Ongoing until late August. Product Information: First release: ATV-19+ (On sale now at stores and online), Second release: CLUB C 85 LABEL YOU (Campaign starts May 29, 2026). About VIBY: VIBY is the first boy group from 'Rii.MJ,' founded by Kim Mi-jung, who discovered BTS and TOMORROW X TOGETHER. Composed of five Japanese teenagers, the group's concept is 'Voyage Into Bright Youth.' They are scheduled to hold a debut showcase at Nippon Budokan on August 31, 2026. Release Information: 1st CD Single 'Miracle : The First Light' to be released on June 24, 2026, featuring their debut song 'Mi*light' and pre-debut track 'Koi ni Ochitara' in seven different formats.