All-Teenage Japanese 5-Member Boy Group VIBY Appointed as Reebok Ambassador
Artist development platform "Rii.MJ" announced that its first artist, the all-teenage Japanese 5-member boy group VIBY, has been appointed as a temporary ambassador for global fitness brand Reebok. This collaboration will launch two new Reebok sneaker types, with the first "ATV-19+" series releasing on May 1, 2026, accompanied by extensive in-store and outdoor promotions.
📋 Article Processing Timeline
- 📰 Published: May 1, 2026 at 19:00
- 🔍 Collected: May 1, 2026 at 10:31
- 🤖 AI Analyzed: May 1, 2026 at 23:49 (13h 17m after Collected)
Artist development platform "Rii.MJ" is pleased to announce that VIBY, its first artist and an all-teenage Japanese 5-member boy group, has been appointed as a temporary ambassador for the global fitness brand "Reebok."
This collaboration will feature two types of new sneakers from Reebok, an iconic and innovative sports culture brand. As the first phase, the "ATV-19+" series will be released from Friday, May 1, 2026, with a second phase also planned for future development.
During the ambassador appointment period, promotions will also be carried out in stores and on the streets, including outdoor advertising in Shibuya and Harajuku stores, and POP displays in "Reebok" directly managed stores nationwide.
IORENKI
AKITORYOHA
KOTARO
■ Campaign Overview
Reebok Official Website: https://reebok.jp/
Implementation Period: May 1, 2026 (Friday) - Scheduled for late August (End date is undecided, details will be announced once confirmed).
Product Information:
・First Phase: ATV-19+
Sales Start Date: May 1, 2026 (Friday)
・Second Phase:
Information to be released sequentially
Outdoor Advertising / In-store POP Start Date: May 1, 2026 (Friday)
■ About "VIBY"
VIBY is the first boy group from "Rii.MJ," a new label established by Kim Mi-jung, who discovered BTS and TOMORROW X TOGETHER.
Comprising five Japanese teenagers, their concept is "Voyage Into Bright Youth," with "Voyage" as their worldview.
They directly convey the honest and pure emotions of "boys living in the present era" through music and performance.
■ VIBY Appearance Information
"ABEMA" "VIBY 1329 The night before debut"
#1 Broadcast Date/Time: April 29, 2026 (Wednesday holiday) 10:10 PM ~
#1 Broadcast URL: https://abema.tv/channels/abema-special/slots/DgUGwN88fbbpgX
#2 Broadcast Date/Time: May 6, 2026 (Wednesday holiday) 10:00 PM ~
#2 Broadcast URL: https://abema.tv/channels/abema-special/slots/DgUGyVCYkNrK2f
■ Release Information
Released on Wednesday, June 24, 2026
1st CD Single
Miracle : The First Light
Online Shop List
https://viby.lnk.to/Miracle_The_First_Light
Contents of VIBY's debut single CD "Miracle : The First Light," to be released on Wednesday, June 24, have been decided and pre-orders have started! "Miracle : The First Light" is a commemorative first CD single that includes Crystal Kay's famous song remake "Koi ni Ochitara" (pre-debut song), debut song "Mi*light," and "HANAMARU" (scheduled for digital release on Wednesday, May 13). It will be released in 7 formats: a photobook edition with 92 pages of newly shot photos, solo editions (5 types) where you can enjoy individual member visuals, and a first-press group edition with a paper jacket.
■ VIBY Official Website
https://viby-official.com/
■ VIBY Official SNS
X: https://x.com/Official_VIBY
Instagram: https://www.instagram.com/official_viby/
YouTube: https://www.youtube.com/@Official_VIBY
TikTok: https://www.tiktok.com/@official_viby
LINE: https://page.line.me/official_viby
Pinterest: https://jp.pinterest.com/official_viby/
■ About "Rii.MJ"
"Rii.MJ" is an advanced production system for creating next-generation artists and an artist development platform that designs IP based on "sensibility."
The label name "Rii" embodies three meanings: Real (focus on essence), Insightful (insight to envision the whole picture), and Irreplaceable (unique, irreplaceable).
This collaboration will feature two types of new sneakers from Reebok, an iconic and innovative sports culture brand. As the first phase, the "ATV-19+" series will be released from Friday, May 1, 2026, with a second phase also planned for future development.
During the ambassador appointment period, promotions will also be carried out in stores and on the streets, including outdoor advertising in Shibuya and Harajuku stores, and POP displays in "Reebok" directly managed stores nationwide.
IORENKI
AKITORYOHA
KOTARO
■ Campaign Overview
Reebok Official Website: https://reebok.jp/
Implementation Period: May 1, 2026 (Friday) - Scheduled for late August (End date is undecided, details will be announced once confirmed).
Product Information:
・First Phase: ATV-19+
Sales Start Date: May 1, 2026 (Friday)
・Second Phase:
Information to be released sequentially
Outdoor Advertising / In-store POP Start Date: May 1, 2026 (Friday)
■ About "VIBY"
VIBY is the first boy group from "Rii.MJ," a new label established by Kim Mi-jung, who discovered BTS and TOMORROW X TOGETHER.
Comprising five Japanese teenagers, their concept is "Voyage Into Bright Youth," with "Voyage" as their worldview.
They directly convey the honest and pure emotions of "boys living in the present era" through music and performance.
■ VIBY Appearance Information
"ABEMA" "VIBY 1329 The night before debut"
#1 Broadcast Date/Time: April 29, 2026 (Wednesday holiday) 10:10 PM ~
#1 Broadcast URL: https://abema.tv/channels/abema-special/slots/DgUGwN88fbbpgX
#2 Broadcast Date/Time: May 6, 2026 (Wednesday holiday) 10:00 PM ~
#2 Broadcast URL: https://abema.tv/channels/abema-special/slots/DgUGyVCYkNrK2f
■ Release Information
Released on Wednesday, June 24, 2026
1st CD Single
Miracle : The First Light
Online Shop List
https://viby.lnk.to/Miracle_The_First_Light
Contents of VIBY's debut single CD "Miracle : The First Light," to be released on Wednesday, June 24, have been decided and pre-orders have started! "Miracle : The First Light" is a commemorative first CD single that includes Crystal Kay's famous song remake "Koi ni Ochitara" (pre-debut song), debut song "Mi*light," and "HANAMARU" (scheduled for digital release on Wednesday, May 13). It will be released in 7 formats: a photobook edition with 92 pages of newly shot photos, solo editions (5 types) where you can enjoy individual member visuals, and a first-press group edition with a paper jacket.
■ VIBY Official Website
https://viby-official.com/
■ VIBY Official SNS
X: https://x.com/Official_VIBY
Instagram: https://www.instagram.com/official_viby/
YouTube: https://www.youtube.com/@Official_VIBY
TikTok: https://www.tiktok.com/@official_viby
LINE: https://page.line.me/official_viby
Pinterest: https://jp.pinterest.com/official_viby/
■ About "Rii.MJ"
"Rii.MJ" is an advanced production system for creating next-generation artists and an artist development platform that designs IP based on "sensibility."
The label name "Rii" embodies three meanings: Real (focus on essence), Insightful (insight to envision the whole picture), and Irreplaceable (unique, irreplaceable).