August 9 is 'Moomin's Day'! Limited 2026 Tote Bag Campaign & Special Event Where Moomin Fans Can Get Excited Together Confirmed! Delivering a Special Project to Enjoy the World of Moomin This Summer.
Rights and Brands Inc. will hold a campaign to give away limited tote bags starting July 1, 2026, and a special fan club event in the Tokyo suburbs on August 9 to celebrate 'Moomin's Day'.
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Rights and Brands Inc. (Headquarters: Minato-ku, Tokyo, Representative Director and President: Kumiko Ito), which manages the licensing for "Moomin" in Japan, will implement a campaign giving away limited edition tote bags starting July 2026 in conjunction with "Moomin's Day". On Sunday, August 9, an event where Moomin fans can gather and enjoy the world of Moomin through stage projects and merchandise sales will be held. We will deliver a day where you can feel the warmth of connection, much like the relationships between the friends in Moominvalley.
Moomin's Day Special Page: https://www.moomin.co.jp/moominsday
August 9 is "Moomin's Day"
What is August 9 "Moomin's Day"?
"Moomin's Day" is an anniversary established with the aim of having more people know and feel closer to the charm of Moomin stories and characters. The date was set on August 9 in honor of the birthday of Tove Jansson, the creator of "Moomin".
In 2026, under the annual art theme "We are braver together.", the key message is "Being together makes us braver." Just like the relationships the friends in Moominvalley have nurtured in the stories, we aim to make it a day where people can feel the importance of being close and supporting each other, and the warmth of connection.
A campaign to get a "Moomin's Day" limited original tote bag will be held!
Moomin's Day 2026 Original Tote Bag
We will hold a campaign where you can get a limited original tote bag featuring the main visual of "Moomin's Day 2026". The fabric has a natural texture adorned with the "Moomin's Day 2026" art, boasting a design where the attractive expressions of the Moomins make you happy just by looking at it.
It is an easy-to-use size that fits A4 items and is useful in various situations such as shopping and going out. It will be presented to those who meet the distribution conditions at campaign target stores, including Moomin official shops and online stores.
Period:
Starting sequentially from Wednesday, July 1
* Start dates and distribution conditions vary by store. Please contact each store for details.
* The tote bag distribution will end as soon as they run out.
[Participating Stores]
- Moomin Shop
- Moomin Shop Casual Edition
- MOOMIN SHOP ONLINE
- MOOMIN SHOP Rakuten Market Store
- Moomin Cafe Karuizawa
- Moomin Cafe Stand
- Other target stores nationwide
"Moomin Official Fan Club" Moomin's Day Special Event Confirmed!
* Image is for illustrative purposes.
To commemorate Moomin's Day, it has been decided to hold a "Moomin Official Fan Club" special event on Sunday, August 9, 2026. We will deliver a special day where Moomin fans can get excited together. On the day of the event, in addition to a stage full of fun content such as appearances by special guests, a special Moomin Shop online store lined with limited items like "Moomin's Day Dorayaki" and popular Moomin goods will enliven the venue.
The event is scheduled to be held in the Tokyo suburbs. Details such as holding times and ticket sales (paid) will be announced on the Moomin Official Website at a later date.
We are also planning other "Moomin's Day" events, campaigns, and merchandise releases!
For the latest information, please check the "Moomin's Day" special page and the Moomin Official Website.
"Moomin's Day" Special Page: https://www.moomin.co.jp/moominsday
Moomin Official Website: https://www.moomin.co.jp/
Shops where you can purchase "Moomin" items
You can purchase "Moomin" items at Moomin spots and shops nationwide.
* Products sold vary by store.
Moomin Shop
Ginza Store: 1st Floor, Ginza Inz 1, 3-1-Saki Ginza Nishi, Chuo-ku, Tokyo
Osaka Store: 8th Floor, LUCUA, 3-1-3 Umeda, Kita-ku, Osaka City, Osaka Prefecture
Yokohama Store: 1st Floor, Sotetsu Joinus, 1-5-1 Minamisaiwai, Nishi-ku, Yokohama City, Kanagawa Prefecture
Nagoya Store: 6th Floor, Takashimaya Gate Tower Mall, 1-1-3 Meieki, Nakamura-ku, Nagoya City, Aichi Prefecture
Futakotamagawa Store: 6th Floor, Town Front, Futakotamagawa Rise S.C., 2-21-1 Tamagawa, Setagaya-ku, Tokyo
Moomin Shop Casual Edition
Sapporo Store: 5F, Center, Sapporo Stellar Place, Kita 5-jo Nishi 2-chome, Chuo-ku, Sapporo City, Hokkaido
Ueno Store: 1st Floor WEST, atre Ueno, 7-1-1 Ueno, Taito-ku, Tokyo
Yokohama Store: Yokohama Station East Exit Underground Mall Porta, 2-16-B1 Takashima, Nishi-ku, Yokohama City, Kanagawa Prefecture
Tennoji Store: Ten...
Moomin's Day Special Page: https://www.moomin.co.jp/moominsday
August 9 is "Moomin's Day"
What is August 9 "Moomin's Day"?
"Moomin's Day" is an anniversary established with the aim of having more people know and feel closer to the charm of Moomin stories and characters. The date was set on August 9 in honor of the birthday of Tove Jansson, the creator of "Moomin".
In 2026, under the annual art theme "We are braver together.", the key message is "Being together makes us braver." Just like the relationships the friends in Moominvalley have nurtured in the stories, we aim to make it a day where people can feel the importance of being close and supporting each other, and the warmth of connection.
A campaign to get a "Moomin's Day" limited original tote bag will be held!
Moomin's Day 2026 Original Tote Bag
We will hold a campaign where you can get a limited original tote bag featuring the main visual of "Moomin's Day 2026". The fabric has a natural texture adorned with the "Moomin's Day 2026" art, boasting a design where the attractive expressions of the Moomins make you happy just by looking at it.
It is an easy-to-use size that fits A4 items and is useful in various situations such as shopping and going out. It will be presented to those who meet the distribution conditions at campaign target stores, including Moomin official shops and online stores.
Period:
Starting sequentially from Wednesday, July 1
* Start dates and distribution conditions vary by store. Please contact each store for details.
* The tote bag distribution will end as soon as they run out.
[Participating Stores]
- Moomin Shop
- Moomin Shop Casual Edition
- MOOMIN SHOP ONLINE
- MOOMIN SHOP Rakuten Market Store
- Moomin Cafe Karuizawa
- Moomin Cafe Stand
- Other target stores nationwide
"Moomin Official Fan Club" Moomin's Day Special Event Confirmed!
* Image is for illustrative purposes.
To commemorate Moomin's Day, it has been decided to hold a "Moomin Official Fan Club" special event on Sunday, August 9, 2026. We will deliver a special day where Moomin fans can get excited together. On the day of the event, in addition to a stage full of fun content such as appearances by special guests, a special Moomin Shop online store lined with limited items like "Moomin's Day Dorayaki" and popular Moomin goods will enliven the venue.
The event is scheduled to be held in the Tokyo suburbs. Details such as holding times and ticket sales (paid) will be announced on the Moomin Official Website at a later date.
We are also planning other "Moomin's Day" events, campaigns, and merchandise releases!
For the latest information, please check the "Moomin's Day" special page and the Moomin Official Website.
"Moomin's Day" Special Page: https://www.moomin.co.jp/moominsday
Moomin Official Website: https://www.moomin.co.jp/
Shops where you can purchase "Moomin" items
You can purchase "Moomin" items at Moomin spots and shops nationwide.
* Products sold vary by store.
Moomin Shop
Ginza Store: 1st Floor, Ginza Inz 1, 3-1-Saki Ginza Nishi, Chuo-ku, Tokyo
Osaka Store: 8th Floor, LUCUA, 3-1-3 Umeda, Kita-ku, Osaka City, Osaka Prefecture
Yokohama Store: 1st Floor, Sotetsu Joinus, 1-5-1 Minamisaiwai, Nishi-ku, Yokohama City, Kanagawa Prefecture
Nagoya Store: 6th Floor, Takashimaya Gate Tower Mall, 1-1-3 Meieki, Nakamura-ku, Nagoya City, Aichi Prefecture
Futakotamagawa Store: 6th Floor, Town Front, Futakotamagawa Rise S.C., 2-21-1 Tamagawa, Setagaya-ku, Tokyo
Moomin Shop Casual Edition
Sapporo Store: 5F, Center, Sapporo Stellar Place, Kita 5-jo Nishi 2-chome, Chuo-ku, Sapporo City, Hokkaido
Ueno Store: 1st Floor WEST, atre Ueno, 7-1-1 Ueno, Taito-ku, Tokyo
Yokohama Store: Yokohama Station East Exit Underground Mall Porta, 2-16-B1 Takashima, Nishi-ku, Yokohama City, Kanagawa Prefecture
Tennoji Store: Ten...