"Moominmamma's Day" Series for Mother's Day Gifts: Mugs, Towels, Accessories and More, Expressing Moominmamma's Kindness and Warmth, to be Rolled Out Sequentially from March 2026
Rights and Brands Inc. announces the "Moominmamma's Day" series, a new line of Moomin-themed gifts for Mother's Day, featuring mugs, towels, and accessories, to be gradually released from March 2026.
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- 📰 Published: March 31, 2026 at 21:00
Rights and Brands Inc. (Headquarters: Minato-ku, Tokyo; President and CEO: Kumiko Ito; hereinafter, Rights and Brands), which manages the license for "Moomin" in Japan, announces the launch of the "Moominmamma's Day" series for Mother's Day gifts. This series, themed around Moominmamma, expresses a warm worldview conveying daily gratitude, and will feature a variety of items including mugs, towels, and accessories.
What is the Moominmamma’s Day Series?
The theme of the "Moominmamma's Day" series is Moominmamma. Moominmamma, with her generous and loving personality that warmly embraces everyone, is trusted by many.
"Moominmamma's Day" is a special day when the Moomin family celebrates their beloved Moominmamma. They spend wonderful time with loved ones, picking Moominmamma's favorite roses and collecting seashells.
This series is designed for Mother's Day gifts, depicting such warm moments to convey feelings of daily gratitude.
"Moominmamma's Day" Items for Mother's Day, Filled with Gratitude
Mugs (Pink/Blue)
Mugs with a design featuring Moominmamma, seashells, roses, and other motifs scattered all over. Inside, there's a single point accent of Little My holding a flower. Their easy-to-use shape is suitable for any scene, whether it's morning coffee or evening herbal tea.
Price: 2,200 yen each (tax included)
Distributor: Yamaka Shoten Co., Ltd.
*Now on sale
Small Bowls (Pink/Blue)
Small bowls designed with characters like Moominmamma and Little My wrapped around the rim. Inside, illustrations of Moominmamma & Moomintroll and Moominmamma & Little My are featured respectively. They are a convenient size for fruits, side dishes, or small snacks, and will be useful for daily meals.
Price: 1,210 yen each (tax included)
Distributor: Yamaka Shoten Co., Ltd.
*Now on sale
Pair Chopstick Set in Wooden Box
A pair chopstick set housed in a wooden box adorned with art of Moominmamma & Moomintroll and Little My. It comes with chopstick rests shaped like Hattifatteners, adding a fun touch to the dining table. This special item is perfect as a gift for loved ones.
Price: 4,400 yen (tax included)
Distributor: Yamaka Shoten Co., Ltd.
*Now on sale
Chopsticks (Pink/Blue)
Chopsticks featuring art of Little My in pink and Moominmamma & Moomintroll in blue. Each comes in a gentle color, brightening and enlivening daily meals. They are recommended for collecting different colors or as a small gift.
Price: 1,100 yen each (tax included)
Distributor: Yamaka Shoten Co., Ltd.
*Now on sale
Absorbent Tile Coasters (Pink/Blue)
Coasters made of absorbent tile material that absorbs water droplets from glasses and cups, preventing tables from getting wet. With a unique matte texture of ceramic, their design naturally blends into any room's interior. They are useful for daily tea time or around your desk.
Price: 1,100 yen each (tax included)
Distributor: Yamaka Shoten Co., Ltd.
*Now on sale
Sheer Socks
Sheer socks characterized by a light, translucent feel. Available in two patterns, Moominmamma and Little My, each in three colors. The spring-like design adorned with floral motifs adds an accent to your feet.
Price: 660 yen each (tax included)
Distributor: WIX Co., Ltd.
*Now on sale
Arm Covers
Long arm covers that fully cover from hand to upper arm. Moominmamma, Little My, and flowers are subtly adorned, making them recommended for daily sun protection.
Price: 1,210 yen each (tax included)
Distributor: WIX Co., Ltd.
*Now on sale
Mini Towel
A 100% cotton mini towel embroidered with Moominmamma and art of flowers and seashells. This piece offers a gentle texture and is perfect for a small gift.
Price: 770 yen (tax included)
Size: Approx. 25 x 25 cm
Distributor: Marushin Co., Ltd.
*Now on sale
Face Towel (A Wonderful Day)
A face towel featuring a Moominmamma single-point embroidery and a large, impressive smiling Little My. Available in two types, pink and blue, the design will brighten your mood every time you use it.
Price: 1,650 yen (tax included)
Size: Approx. 34 x 80 cm
Distributor: Towel Museum (Ichiko Co., Ltd.)
*Now on sale
What is the Moominmamma’s Day Series?
The theme of the "Moominmamma's Day" series is Moominmamma. Moominmamma, with her generous and loving personality that warmly embraces everyone, is trusted by many.
"Moominmamma's Day" is a special day when the Moomin family celebrates their beloved Moominmamma. They spend wonderful time with loved ones, picking Moominmamma's favorite roses and collecting seashells.
This series is designed for Mother's Day gifts, depicting such warm moments to convey feelings of daily gratitude.
"Moominmamma's Day" Items for Mother's Day, Filled with Gratitude
Mugs (Pink/Blue)
Mugs with a design featuring Moominmamma, seashells, roses, and other motifs scattered all over. Inside, there's a single point accent of Little My holding a flower. Their easy-to-use shape is suitable for any scene, whether it's morning coffee or evening herbal tea.
Price: 2,200 yen each (tax included)
Distributor: Yamaka Shoten Co., Ltd.
*Now on sale
Small Bowls (Pink/Blue)
Small bowls designed with characters like Moominmamma and Little My wrapped around the rim. Inside, illustrations of Moominmamma & Moomintroll and Moominmamma & Little My are featured respectively. They are a convenient size for fruits, side dishes, or small snacks, and will be useful for daily meals.
Price: 1,210 yen each (tax included)
Distributor: Yamaka Shoten Co., Ltd.
*Now on sale
Pair Chopstick Set in Wooden Box
A pair chopstick set housed in a wooden box adorned with art of Moominmamma & Moomintroll and Little My. It comes with chopstick rests shaped like Hattifatteners, adding a fun touch to the dining table. This special item is perfect as a gift for loved ones.
Price: 4,400 yen (tax included)
Distributor: Yamaka Shoten Co., Ltd.
*Now on sale
Chopsticks (Pink/Blue)
Chopsticks featuring art of Little My in pink and Moominmamma & Moomintroll in blue. Each comes in a gentle color, brightening and enlivening daily meals. They are recommended for collecting different colors or as a small gift.
Price: 1,100 yen each (tax included)
Distributor: Yamaka Shoten Co., Ltd.
*Now on sale
Absorbent Tile Coasters (Pink/Blue)
Coasters made of absorbent tile material that absorbs water droplets from glasses and cups, preventing tables from getting wet. With a unique matte texture of ceramic, their design naturally blends into any room's interior. They are useful for daily tea time or around your desk.
Price: 1,100 yen each (tax included)
Distributor: Yamaka Shoten Co., Ltd.
*Now on sale
Sheer Socks
Sheer socks characterized by a light, translucent feel. Available in two patterns, Moominmamma and Little My, each in three colors. The spring-like design adorned with floral motifs adds an accent to your feet.
Price: 660 yen each (tax included)
Distributor: WIX Co., Ltd.
*Now on sale
Arm Covers
Long arm covers that fully cover from hand to upper arm. Moominmamma, Little My, and flowers are subtly adorned, making them recommended for daily sun protection.
Price: 1,210 yen each (tax included)
Distributor: WIX Co., Ltd.
*Now on sale
Mini Towel
A 100% cotton mini towel embroidered with Moominmamma and art of flowers and seashells. This piece offers a gentle texture and is perfect for a small gift.
Price: 770 yen (tax included)
Size: Approx. 25 x 25 cm
Distributor: Marushin Co., Ltd.
*Now on sale
Face Towel (A Wonderful Day)
A face towel featuring a Moominmamma single-point embroidery and a large, impressive smiling Little My. Available in two types, pink and blue, the design will brighten your mood every time you use it.
Price: 1,650 yen (tax included)
Size: Approx. 34 x 80 cm
Distributor: Towel Museum (Ichiko Co., Ltd.)
*Now on sale
FAQ
When will the "Moominmamma's Day" series be released?
The series will be rolled out sequentially from March 2026, but some items are already on sale.
What kind of products are included in the lineup?
The lineup includes a wide range of items such as mugs, towels, accessories, small bowls, chopsticks, socks, and arm covers.
What is the theme of this series?
The series is themed around Mother's Day gifts, expressing Moominmamma's kindness and warmth to convey daily gratitude.