【Limited Time Offer】Beloved "Butasan" from Showa Era Celebrates Children's Day! Special "Children's Day" Design Appears on "Tonkatsu Bento"!

Manyoken, a long-established ekiben brand in Chiba Prefecture operated by Riei Life Co., Ltd. (Headquarters: Urayasu City, Chiba Prefecture; Representative Director and President: Hiroki Kabasawa) of the Riei Group, will sell its signature product, the "Tonkatsu Bento," with a special "Children's Day" design wrapping for a limited three-day period from May 3 (Sunday/Holiday) to May 5 (Tuesday/Holiday), 2026. The limited-edition design, featuring the beloved "Butasan" (piggy) motif cherished since its launch in the Showa 30s (1955-1964), is perfect for Golden Week excursions and family gatherings. Additionally, this month's new product, "Butasan Candy," is also available for sale with the ekiben. Enjoy the collaboration of Chiba's taste, loved for over half a century, and a unique character that's unforgettable once seen. 【Somewhere surreal and charming "Butasan" celebrates Children's Day】 The "Children's Day" version of the wrapping paper incorporates the seasonal feel of the Tango no Sekku (Children's Day) while creating a design that embodies Manyoken's characteristic friendliness. The "Butasan" motif, which has been depicted on packages for many years and loved by customers, evokes a nostalgic feeling that catches the eye. Both children and adults who enjoyed it during their school days can experience the joy of the season and a sense of nostalgia from the wrapping paper. It will add more fun to family dining with three generations and outings during the holidays. ◆Also a small gift for Children's Day! "Butasan Candy" now on sale The "Butasan" from "Tonkatsu Bento" now appears as a cute candy. One of its charms is that each "Butasan" has a slightly different expression. The flavor is a refreshing lemon (fruit juice-free) with reduced sweetness, designed to leave a clean aftertaste after the "Tonkatsu Bento." With suppressed acidity, it's a taste that anyone, from children to adults, can easily enjoy. 【What is Manyoken's "Tonkatsu Bento"?】 It is Manyoken's representative ekiben, born from the desire to "deliver voluminous bentos at an affordable price" to students and office workers commuting through Chiba Station. Since its launch in the Showa 30s, it has been loved for its unchanging taste for over half a century. The "Tonkatsu Bento," with its nostalgic taste of pork loin cutlet soaked in special sauce and then topped with more sauce, has been loved by many customers for its "unchanging deliciousness" cultivated over a long history. ◆Awarded "Kakegami Award" at "Ekiben Aji no Jin 2025" At the "Ekiben Aji no Jin 2025" event, organized by East Japan Railway Company [JR East], the regular design of the wrapping paper received the "Kakegami Award." 【Product Overview】 Product Name Tonkatsu Bento Children's Day Version Selling Price 782 yen (tax included) Sales Date May 3 (Sunday/Holiday) to May 5 (Tuesday/Holiday), 2026 *Limited quantity Sales Location Manyoken (Manyoken) Perie Chiba Ekinaka Store (3F) within JR Chiba Station *Reservations by phone are also accepted. (During business hours) TEL: 043-306-2101 Business Hours: Mon-Fri 7:00-21:00 / Sat, Sun, Holidays 7:00-20:00 【Company Profile】 【About Manyoken (Manyoken)】 Founded in 1928 (Showa 3) in Kanamecho near Chiba Station. After receiving approval from the Japanese National Railways for in-station sales, it began manufacturing ekiben. Since 2013, Riei Co., Ltd. (now Riei Life Co., Ltd.) has inherited and operated its taste and tradition. As the Manyoken brand, it offers a wide range of food services, including ekiben sales, catering, and boxed lunches. 【Official URL】https://riei-manyoken.jp/ 【Instagram】https://www.instagram.com/manyouken/ 【Facebook】https://www.facebook.com/manyouken/# 【X】https://x.com/manyoken1105 ■Awards Ekiben Aji no Jin (Organizer: East Japan Railway Company [JR East]) ・Tonkatsu Bento: Area Award (2018, 2019) Kakegami Award (2018, 2021, 2025) ・Nanohana Bento: Sosorare Shogun (1st place in the 'Want to Eat' category) (2020) ・Jumbo Katsu Bento: Area Award (2022) Japan Food Selection (Organizer: Japan Food Analyst Association) ・Nanohana Bento: Grand Prix (April 2026) 【About Riei Life Co., Ltd.】 Riei Life Co., Ltd. is a wholly-owned subsidiary of Riei Co., Ltd. (formerly Riei Group Co., Ltd.). Following the spin-off in April 2026, it inherited the life services business from its predecessor, Riei Co., Ltd., founded in 1972. Leveraging its long-cultivated strength in "food" as its ancestral business, it develops welfare services for corporate clients, such as operating employee dormitories and cafeterias.