【April 10th is Ekiben Day】Chiba's Long-Established Ekiben "Manyoken" Participates in the "Spring's Top Recommended Ekiben" 2026 Campaign!
Chiba's long-established ekiben brand "Manyoken" will participate in the "Spring's Top Recommended Ekiben" 2026 Campaign, held from April 1 to April 19, 2026. During the period, customers who purchase the target product, "Tonkatsu Nanohana Bento," will receive a special novelty "Hashiyasume Card."
📋 Article Processing Timeline
- 📰 Published: April 1, 2026 at 20:00
- 🔍 Collected: April 1, 2026 at 16:47
- 🤖 AI Analyzed: April 21, 2026 at 17:09 (480h 21m after Collected)
Manyoken (萬葉軒), a long-established ekiben brand in Chiba Prefecture operated by Riei Life Co., Ltd. (Headquarters: Urayasu City, Chiba Prefecture; Representative Director and President: Hiroki Kabasawa) of the Riei Group, will participate in the "Spring's Top Recommended Ekiben" 2026 Campaign, hosted by the Japan Railway Station Concessionaires Association, from Wednesday, April 1, 2026, to Sunday, April 19, 2026.
Manyoken's "top recommended ekiben" is the "Tonkatsu Nanohana Bento," which allows you to enjoy two popular bentos that have been around since the Showa era at once. During the campaign period, customers who purchase this product will receive a special novelty "Hashiyasume Card" common to the campaign.
For your spring outings and travels, please enjoy this bento packed with the charm of Chiba.
## 【The Appeal of the Target Product "Tonkatsu Nanohana Bento"】
The "Tonkatsu Nanohana Bento" is a slightly greedy and delightful combination that allows you to enjoy the two flavors of "Tonkatsu Bento" and "Nanohana Bento," which have been loved by Manyoken for many years, at once.
The "Tonkatsu Bento," born in the Showa 30s, is a representative ekiben of Manyoken. The pork loin cutlet, generously soaked in sauce, covers the rice, and by adding extra sauce, the umami of the meat and the flavor of the sauce spread throughout your mouth. The sauce-soaked rice has a somewhat nostalgic taste.
On the other hand, the "Nanohana Bento," released in 1966 (Showa 41), is a gorgeous and gentle-tasting bento inspired by the rape blossom fields, the prefectural flower of Chiba Prefecture. The fluffy, slightly sweet scrambled eggs, reminiscent of rape blossoms, and the chicken soboro, reminiscent of the earth, go perfectly with rice. For a palate cleanser, it is served with clam tsukudani from the long-established tsukudani shop "Ikadayaki Honpo Masajo" and pickled rape blossoms, packing in the "Chiba-ness."
In addition to the familiar sauces and side dishes from each bento, karashi (Japanese mustard) is also added in response to customer requests. It is a satisfying "best of both worlds" ekiben that answers the call of "I want to eat both."
## 【About the "Spring's Top Recommended Ekiben" Campaign】
In commemoration of Ekiben Day on April 10, 31 ekiben companies nationwide belonging to the Japan Railway Station Concessionaires Association (Chiyoda-ku, Tokyo; Chairman: Naofumi Nonami) will present a common novelty card to customers who purchase "Spring's Top Recommended Ekiben" during the period. With a rich lineup including familiar signboard ekiben and spring-limited ekiben, we will accompany you on your spring outings.
### ◆About "April 10th is Ekiben Day"
Since the character "弁" (ben) in "弁当" (bento) can be seen as a combination of 4 and 10, and "当" (to) can be read as 10 (tou), the Japan Railway Station Concessionaires Association established April 10, 1993 (Heisei 5) as a day to inherit the ekiben culture. Later, on January 15, 2024, it was also registered as a commemorative day certified by the Japan Anniversary Association.
## 【Campaign Overview】
Manyoken's "top recommended ekiben" is the "Tonkatsu Nanohana Bento," which allows you to enjoy two popular bentos that have been around since the Showa era at once. During the campaign period, customers who purchase this product will receive a special novelty "Hashiyasume Card" common to the campaign.
For your spring outings and travels, please enjoy this bento packed with the charm of Chiba.
## 【The Appeal of the Target Product "Tonkatsu Nanohana Bento"】
The "Tonkatsu Nanohana Bento" is a slightly greedy and delightful combination that allows you to enjoy the two flavors of "Tonkatsu Bento" and "Nanohana Bento," which have been loved by Manyoken for many years, at once.
The "Tonkatsu Bento," born in the Showa 30s, is a representative ekiben of Manyoken. The pork loin cutlet, generously soaked in sauce, covers the rice, and by adding extra sauce, the umami of the meat and the flavor of the sauce spread throughout your mouth. The sauce-soaked rice has a somewhat nostalgic taste.
On the other hand, the "Nanohana Bento," released in 1966 (Showa 41), is a gorgeous and gentle-tasting bento inspired by the rape blossom fields, the prefectural flower of Chiba Prefecture. The fluffy, slightly sweet scrambled eggs, reminiscent of rape blossoms, and the chicken soboro, reminiscent of the earth, go perfectly with rice. For a palate cleanser, it is served with clam tsukudani from the long-established tsukudani shop "Ikadayaki Honpo Masajo" and pickled rape blossoms, packing in the "Chiba-ness."
In addition to the familiar sauces and side dishes from each bento, karashi (Japanese mustard) is also added in response to customer requests. It is a satisfying "best of both worlds" ekiben that answers the call of "I want to eat both."
## 【About the "Spring's Top Recommended Ekiben" Campaign】
In commemoration of Ekiben Day on April 10, 31 ekiben companies nationwide belonging to the Japan Railway Station Concessionaires Association (Chiyoda-ku, Tokyo; Chairman: Naofumi Nonami) will present a common novelty card to customers who purchase "Spring's Top Recommended Ekiben" during the period. With a rich lineup including familiar signboard ekiben and spring-limited ekiben, we will accompany you on your spring outings.
### ◆About "April 10th is Ekiben Day"
Since the character "弁" (ben) in "弁当" (bento) can be seen as a combination of 4 and 10, and "当" (to) can be read as 10 (tou), the Japan Railway Station Concessionaires Association established April 10, 1993 (Heisei 5) as a day to inherit the ekiben culture. Later, on January 15, 2024, it was also registered as a commemorative day certified by the Japan Anniversary Association.
## 【Campaign Overview】