Commemorating the Renewal, 'Nanohana Bento Spring Bulk Purchase Campaign' to be Held for a Limited 3-Day Period from Friday, March 27th!

Manyoken, the venerable Chiba Prefecture ekiben brand operated by Riei Co., Ltd. (Headquarters: Urayasu, Chiba; CEO: Hajime Kabasawa) of the Riei Group, is launching the 'Nanohana Bento Spring Bulk Purchase Campaign' for a limited three-day period from Friday, March 27, to Sunday, March 29, 2026. The campaign is to encourage more customers to enjoy the 'Nanohana Bento,' a long-selling product that was renewed in January 2026 to mark its 60th anniversary. The 'Nanohana Bento' is a best-selling ekiben representing Chiba Station, characterized by its vibrant colors inspired by fields of nanohana, the prefectural flower of Chiba. The scrambled eggs, resembling nanohana, have a gentle, fluffy sweetness. The ground chicken, reminiscent of the earth, has a satisfying texture and a subtly sweet flavor with a hint of ginger, pairing perfectly with the rice. As a palate cleanser, it includes clams from 'Ikadayaki Honpo Shojyo,' a long-established tsukudani shop founded in the Edo period, which release more flavor with every bite. During this season of cherry blossom viewing, spring outings, and gatherings for the new chapter of life, please enjoy the 'Nanohana Bento' at a great price with your family, friends, and colleagues. 【Campaign Overview】 Plan Name: Nanohana Bento Renewal Commemorative Project 'Nanohana Bento Spring Bulk Purchase Campaign' Dates: Friday, March 27, 2026 – Sunday, March 29, 2026 Eligible Product: Nanohana Bento Discount: 100 yen off for every two bentos purchased. (Regular price: 988 yen, tax included) Location: Manyoken, Perie Chiba Ekinaka Store (3F), inside JR Chiba Station 【The Charm of the Renewed 'Nanohana Bento'】 In January 2026, the bento was renewed to further pursue its deliciousness. The new 'Nanohana Bento' maintains its 'nanohana field' concept and appearance while thoroughly enhancing the satisfaction of eating it. ・Clams Evolved to 'Off the Skewer' Using tsukudani clams from the long-established 'Ikadayaki Honpo Shojyo,' founded in 1800. While retaining the flavor of the tenderly simmered clams, we have removed the skewer, making it easier to eat elegantly with just chopsticks. Please enjoy this traditional taste. ・'Meatier' Soboro (Ground Chicken) The soboro granules are now larger, providing a more satisfying texture and mouthfeel. By adding more ginger and reducing the sweetness, we've created a flavor that pairs well with rice and keeps you engaged until the last bite. ・Using 'Nanohana' in Name and Fact The side dish has been changed from the previous 'harihari-zuke (dried daikon pickles) and green shiso seeds' to 'pickled nanohana.' As the bento's name suggests, this change allows you to fully enjoy the flavor of nanohana, creating a composition that feels even more distinctly 'Chiba-like.' About 'Ikadayaki Honpo Shojyo' Founded in 1800. A long-established tsukudani shop in Sawara with over 200 years of history, born from a soy sauce maker. They continue to create exquisite tsukudani that carries the taste of the Edo period into the present. https://www.shoujyou.com/ 【History of the Nanohana Bento】 Born in 1966, the 'Nanohana Bento' celebrates its 60th anniversary in 2026. Initially sold in a thin wooden box, it was later changed to a red multi-tiered box, which caused a huge sensation among women and children and became a hit product. The container has evolved with the times, and it now uses a paper box and a lightweight plastic container. Records also show that the Emperor Emeritus, during his time as Crown Prince, ate the 'Nanohana Bento' with his family on a visit to the Boso Peninsula. The bento's gorgeous appearance, reminiscent of a nanohana field, and its gentle flavor have been passed down unchanged since its launch over half a century ago. 【Company Overview】 【About Manyoken】 Founded in 1928 in Kanamecho near Chiba Station. It began manufacturing ekiben after receiving approval for station premises sales from the Japanese National Railways. Since 2013, Riei Co., Ltd. has inherited its taste and tradition, operating under the Manyoken brand. In addition to selling ekiben, it offers a wide range of food services, including catering and boxed meals. https://riei-manyoken.jp/ ■Awards From the JR East 'Ekiben Ajinojin' event: ・Tonkatsu Bento: Area Award twice (2018, 2019), Wrapping Paper Award three times (2018, 2021, 2025) ・Nanohana Bento: 'Sosorare Shogun' (Most-Wanted-to-Try Category, 1st Place) (2020) ・Jumbo Katsu Bento: Area Award (South Kanto Division) (2022) 【About Riei Co., Ltd.】 Riei Co., Ltd. is a 'food and nursing care lifestyle service' company founded in 1980. With its founding business of 'food' as its cornerstone, it has expanded its business domains to include welfare services for corporations and comprehensive nursing care services, all rooted in human warmth. 14F Prime Tower Shin-Urayasu, 1-5-2 Irifune, Urayasu, Chiba