Piaget Unveils New 'Possession Vibrant Palace' Collection

With its inventive new collection named "Possession Vibrant Palace," Piaget introduces ornamental stones to its iconic line. Turquoise, sodalite, and dumortierite, in delicate and deep blue hues, work in exquisite harmony, enveloping gold in a unique aura and celebrating the art of color.

## Legacy of Color
As a watchmaker who began crafting jewelry in the early 1960s, Piaget dedicated its horological expertise to creating sculptural jewelry. In 1969, it reached the pinnacle of creativity with the "21st century" collection, featuring precious watches akin to jewelry. The Maison revolutionized the creative use of color early on, from its first exterior window displays in 1959 at the historic Piaget Salons to its 1970s advertisements conceived by Italian photographer Alberto Rizzo, inspired by the Op Art movement. Blue became a pillar of the Maison's identity, shaping the origin of its visionary explorations and embodying its sensibility, sophistication, and culture. Piaget's unique variations of blue evoke the sky of La Côte-aux-Fées, the azure sea, and the vibrant energy of the Riviera, characteristic of the Maison's aesthetic.

The first Possession ring, unveiled in 1990, redefined the connection between gold, design, and circular movement, marking a turning point in Piaget's history. Since then, Possession has evolved, growing richer while manipulating form, material, and light. The Possession Pop and Décor Palace collections strengthened the influence of the Maison's imagination and artisanal tradition. With this new collection, Piaget reaffirms the couture identity at the heart of Possession. Rotation remains a key element of the collection, adding a new dimension to the art of this infinite circular movement and bringing innovation.

## Enchanting Blue
For Piaget, every hue is a material, and material is, above all, a matter of color. Blue embodies the most emblematic creations through its savoir-faire. Throughout history, these creations have varied in unique tones, spanning a diverse spectrum. Piaget Blue is a legacy to be inherited, closely linking tradition and future. This mineral nature breathes life into the materials. The bright glow of turquoise harmonizes with the depth of sodalite and dumortierite. These three stones together bring infinite possibilities to the wearer.

Possession Vibrant Palace awakens a new dimension. Rich with poetic and eloquent pieces, this collection introduces stunning hardstone mosaics that combine the characteristics of Décor Palace gold engraving with captivating ornamental stones. Precious details, such as the radiance of pink gold, polished godrons, half-moon set diamonds, and colored stones, stand out, expressing asymmetry based on light yet graphical shapes. Each stone, derived from the Maison's long-standing savoir-faire, is unique, making each piece of jewelry special. In these living masterpieces, stone textures, diverse nuances of squares and ovals, and the resonance of light intertwine, creating vivid, dynamic contrasts akin to paintings. Precisely cut turquoise, azure sodalite, and fascinating dumortierite harmonize in intoxicating mosaics, elevating the pieces to the status of talismans. Echoing amulets that have captivated human imagination since antiquity, by reviving their vision, Piaget transforms jewelry into protective stones. The collection's aesthetic intimately conveys symbolism, imbuing each shining jewel with deep meaning. The circular form, a universal symbol of prosperity and luck in many cultures, inherently carries a protective aspect.

## To Adorn the Moment
Each piece radiates a fresh brilliance in iconic designs energized by the strength of blue, true to Piaget's color tradition. The Possession Vibrant Palace elevates all femininity by honoring the Maison's expertise down to the last detail, emphasizing its uniqueness. As a playful ode to elegance, it recalls the Maison's creative roots, its daring ingenuity, and its exceptional savoir-faire. Each rotating element, symbolizing Possession's unique feature on rotating medallions, depicts an original movement that reminds us of the preciousness of the present moment.

Possession's intoxicating charm lies in its movement. Embodying Piaget's joyful, hedonistic spirit, it prompts the wearer to capture the moment with grace and elegance, following their intuition. The symbolic rotation, adorned with swirling blues, explores new forms of beauty. The rings, bracelets, and medallions, framed by colorful facets, serve as cherished companions, highlighting individual personality for both daily wear and formal occasions. Each piece forms a secret passage to memories, allowing emotions to flow freely, opening up the world, shining with the hope of tomorrow, and enriching the present moment.

### About Piaget
Piaget's unique charm lies in its bold style. The creativity inherited since its founding in 1874 is embodied in its dazzling watches and jewelry. The passion for bold creativity was born in La Côte-aux-Fées, in the Swiss Jura mountains. It was in 1874 that the Maison's founder, Georges-Édouard Piaget, established his first workshop in his family farm in the village and began producing high-performance movements. From this time on, Piaget became widely known as a watchmaker. A pioneer at heart, Piaget embarked on the design and manufacture of ultra-thin movements in the late 1950s. This movement, the cornerstone of the Maison's signature "Altiplano," became a hallmark of Piaget and left a significant mark on the world of watchmaking. Simultaneously, Piaget has always placed importance on creativity and artistic value, embracing styles such as the fusion of gold and a multitude of colors, new shapes, precious stones, and dials made of ornamental stones. Under exceptional craftsmanship, the Maison continues to create remarkable creations such as "Altiplano," "Piaget Polo," "Limelight Gala," "Sixty," "Possession," "Piaget Sunlight," "Piaget Rose," and "Extremely Piaget."

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