[Starting Wednesday, April 1st] A demonstration experiment in "community development" orchestrated by Tokai's largest flea market. The "Namunam Tekuteku Stamp Rally" will be held, touring Nagoya's Teramachi area!
The 18th Nagoya Antique Market Executive Committee is launching the "Namunam Tekuteku Stamp Rally" in Nagoya's Teramachi area, aiming to revitalize the community by encouraging visitors to explore local shops and historical sites. This two-stage stamp rally, running from April 1st to 26th, offers participants a chance to win local souvenirs and special senbei, fostering deeper connections between visitors and the community.
📋 Article Processing Timeline
- 📰 Published: March 31, 2026 at 20:00
- 🔍 Collected: April 1, 2026 at 13:39 (17h 39m after Published)
- 🤖 AI Analyzed: April 17, 2026 at 05:09 (375h 29m after Collected)
■Project Overview
The 18th Nagoya Antique Market Executive Committee will implement a roaming event in collaboration with local shops, titled "Nam Nam Teku Teku Stamp Rally ~Discover the Charm of Teramachi! Town Exploration Stamp Rally~", set in the temple town area around Higashi Betsuin and Nishi Betsuin in Naka Ward, Nagoya City.
This project is a new initiative that allows visitors to enjoy the town not only on the day of the event but also before it begins. It will be held as a "demonstration experiment" with a view to full-scale future development, aiming for visitors to discover new shops and people through their town exploration experience, fostering deeper connections with the community.
■Background and Purpose: Inspired by "History" Dating Back to the Edo Period
Nagoya Antique Market is Tokai's largest flea market, held twice a year, primarily around Higashi Betsuin and Nishi Betsuin temples.
Its background is rooted in the history of the Edo period, when Tachibana-cho was granted exclusive rights by the Owari Tokugawa family to deal in antiques and scrap metal. Inspired by this history, this event was launched with the aim of community development in the surrounding area. At its last iteration, over 15,000 visitors attended over two days.
Starting from this time, the event aims to encourage visitors to explore the region not only on the day of the event but also in the days before and after, to enjoy the town more deeply, leading to the planning of this project.
■ Project Details: Stamp Rally to Enjoy the Town and Venue
This project consists of a two-stage stamp rally: one throughout Teramachi starting April 1st, and another within the event venue on the event days (April 25th and 26th). It's a participatory content where you can explore the history of the region and the charm of its shops while aiming for luxurious prizes.
1. Discover the Charm of Teramachi! Town Exploration Stamp Rally (April 1st - April 26th)
Visit a total of 13 unique stores around Higashi Betsuin and Nishi Betsuin. You can earn stamps by fulfilling conditions set by each store (e.g., shopping or visiting).
Prize: Collect 3 or more types of stamps to qualify for a lottery to win "local souvenirs" carefully selected by local businesses.
Purpose: By walking through the town before the event, we aim to create encounters with charming shops and people that you might usually pass by.
2. Event Day Exclusive! Venue Stamp Rally (April 25th & 26th)
A two-day limited stamp rally will also be held simultaneously within the Nagoya Antique Market event venue.
Prize: Collect 6 stamps within the venue to receive a special NAM original senbei (rice cracker) from "Asahiken," a long-established senbei shop beloved in the region (limited quantity). You can also participate in an additional lottery.
■ How to Participate and Apply
Multiple application channels are available to make it easy for first-time participants to join.
How to get the booklet: The dedicated stamp rally booklet will be distributed free of charge at participating stores and at the event venue on the day of the event.
Collecting stamps: Fulfill the conditions at each store and collect stamps in your booklet.
Applying for the lottery: You can apply using the following methods, depending on the number of stamps collected:
-
Direct application at the event venue (April 25th & 26th)
-
Application by mail
-
Digital application via the dedicated Web form
■ 5 Features of This Project
A roaming event set in the Teramachi area: An experience to explore while enjoying the historic townscape.
A system to enjoy even before the event: You can enjoy the town in advance from April 1st, without waiting for the event day.
"Whole town" experience with the cooperation of 13 stores: Covering diverse aspects of the town, from restaurants to retail shops.
Community-collaboration participatory content: Win limited edition goods from local long-established stores and regional souvenirs.
A demonstration experiment looking to the future: Verifying the ideal relationship between the town and events, aiming for full-scale development in the future.
■Event Overview
|
Project Name |
Namunamu Tekuteku Stamp Rally |
|
Event Period |
April 1 (Wed) - April 26 (Sun), 2026 |
|
Target Area |
Higashi Betsuin / Nishi Betsuin surrounding area, Naka Ward, Nagoya City |
|
Number of Participating Stores |
13 stores |
|
Participation Fee |
Free (※Admission to Nagoya Antique Market is charged) |
■About Nagoya Antique Market
Nagoya Antique Market is the largest flea market in the Tokai area, held at Higashi Betsuin and Nishi Betsuin. Shops offering a wide range of genres such as antiques, vintage items, used clothing, and old tools gather here.
■Future Development
Based on the results obtained from this project, we plan to expand its scale for the next event in November, involving more local stores.
For inquiries regarding this press release, such as requests for interviews/filming or confirmation of detailed information, please feel free to contact us below. We also accommodate individual interview requests, so please consider it.
Inquiries regarding this matter
Nagoya Antique Market Executive Committee
E-mail：[email protected]
Official Website：https://nagoya-antique-market.jp
Official Instagram：https://www.instagram.com/nagoya_antique_market
■ Planning and Operation
Regista Inc.
■ Company Overview
Regista Inc. is a local zebra company that develops its business around creativity, community development, and challenger support, with "co-creation" as its theme.
Our mission is to create value by accompanying companies, local governments, and local people, and to create "a more interesting society if we're going to do it anyway."
■ Business Activities
Creative Business
・Brand strategy and concept design
・Graphic and web design
・SNS operation support
Community Development Business
・Planning and operation of community development events (e.g., Nagoya Antique Market)
・Matching support for regions and companies (creating connections between students/young talent and local companies)
・Co-creation projects with temples (system development, matching projects between temples and young entrepreneurs)
Challenger Support Business
・Project and career support for young social innovators
・Social creative (creative support for youth support organizations)
■ Contact Information
Contact Person: Kotaro Ueda
Email Address: [email protected]
Phone Number: 052-339-0233