REVISIO Fully Renews Official Website with Improved Service Navigation and Data Case Examples

REVISIO Inc. (Headquarters: Chiyoda-ku, Tokyo; President and CEO: Yasushi Kooritani), a company that installs devices equipped with human-recognition technology in households to measure audience “attention” to television screens, has fully renewed its official website (https://revisio.co.jp/). The renewal reorganizes the company’s service structure and improves the user interface so that visitors can more smoothly find the best solutions for increasingly diverse marketing challenges. REVISIO has also begun publishing “data provision examples” to help users better visualize the concrete outputs they can expect after implementation. In recent years, attention data has become increasingly important in marketing for maximizing the effectiveness of TV commercials and video ads. At the same time, many customers have asked for more specific guidance on which services are best suited to their company’s challenges. In response, REVISIO revamped the site structure so customers can intuitively understand the services they need and better imagine how those services can be used after implementation. The renewal has three main points. First, the service list has been reorganized around marketing challenges, classifying services by the issues customers want to solve so they can intuitively determine which tools fit their business. For example, companies seeking to improve creatives can use AI storyboards, creative reviews, and detailed analysis; those seeking efficient planning can use media planning and review; and those seeking to visualize campaign results can use MMM (marketing mix modeling), PR effectiveness analysis, and REVISIO One. Second, each service page now includes examples of actual data provision, including images of reports and use cases. This allows users to concretely understand what kinds of data they can obtain after implementation and how that data can be applied to marketing activities. Third, the company has improved access to useful resources and blog content, including its “Viewing Quality Blog,” which analyzes the latest viewing trends, and marketing white papers. Users can now more easily check the latest use cases for continuously updated attention data. REVISIO Inc., renamed from TVISION INSIGHTS Inc. in October 2022, uses human-recognition technology to collect viewing posture data for TV programs and commercials, providing B2B viewing analytics services. The company installs proprietary research devices equipped with human-recognition technology near household televisions and automatically captures participants’ viewing posture every second. REVISIO’s unique attention data, which identifies “who is in front of the TV and whether they are actually watching,” is used by more than 250 clients in Japan, including advertisers, advertising agencies, and broadcasters. REVISIO currently provides viewing data from 2,000 households in the Kanto region and 600 households in the Kansai region, viewing data for all terrestrial TV programs, and attention data for connected TV in Japan.