REVISIO, which acquires TV attention data, appoints Nobuyuki Takeuchi, former Kansai Telecasting Corporation executive, as advisor

REVISIO Inc. (Headquarters: Chiyoda-ku, Tokyo; Representative Director: Yasushi Koriya; hereinafter "REVISIO"), which installs human recognition technology-equipped devices in homes to measure "attention (gaze)" to TV screens, announces that Mr. Nobuyuki Takeuchi, former Kansai Telecasting Corporation, has been appointed as an advisor. ■ Background of Appointment Mr. Takeuchi is a leading figure who has championed the "Total Reach Strategy" spanning both broadcasting and streaming, driving innovation in the media business. Currently, the television media is facing a major turning point, moving towards visualizing "individual" reach, including streaming, and "engagement (quality)". By welcoming Mr. Takeuchi, who possesses outstanding knowledge in media management, as an advisor, REVISIO aims to build a new business foundation that proves the true value of television media. ■ Profile of Mr. Nobuyuki Takeuchi Image of Mr. Nobuyuki Takeuchi Joined Kansai Telecasting Corporation in 1988. Gained extensive experience in program and event sales within the sales division. In the latter half of his career, he focused on developing content businesses across the programming, content, and sales divisions. He advocated the "Total Reach Strategy" and created numerous new revenue models based on integrated viewing value across broadcasting and streaming, pioneering in the industry. He served as Director of Media Business Division and Director of Content Business Division. He retired from Kansai Telecasting Corporation in 2025 and is currently independent. From a position that understands both production and sales, he supports media companies with business strategies that connect data and content. ■ Comment from Mr. Nobuyuki Takeuchi I am deeply honored to be appointed as an advisor to REVISIO. Throughout my career in sales, production, and content sales at a TV station, it has been my long-cherished wish to visualize "who is watching programs and commercials, and in what manner?" – in other words, viewing quality. REVISIO is the only company in Japan that has made this possible with its unique survey system, using the "gaze rate" as an indicator. I will strive to connect this data, which enhances the value of content production and TV advertising, to the creativity and achievements of many more people. REVISIO Inc. PR contact: Yasutake Otemachi Building, 1-6-1 Otemachi, Chiyoda-ku, Tokyo E-mail info@revisio.com Tel (direct contact) 050-5897-4931 [About REVISIO Inc.] REVISIO Inc. (company name changed from TVISION INSIGHTS Inc. in October 2022) provides B2B viewing analysis services by acquiring viewing posture data for TV programs and commercials using human recognition technology. By installing REVISIO's independently developed human recognition technology-equipped research devices in households' TVs, the viewing posture of participating viewers is automatically acquired every second. REVISIO's unique gaze data, which indicates "who is in front of the TV and watching properly," is utilized by over 250 clients, including advertisers, advertising agencies, and broadcasters, in Japan. Currently, in Japan, viewing data for all terrestrial programs and gaze data for connected TVs are provided to 2,000 households in the Kanto area and 600 households in the Kansai area.