<Discussion with dip> Clues for Improving CM Creatives Found in Attention Data [REVISIO Free Webinar]

REVISIO Inc. (Headquarters: Chiyoda-ku, Tokyo, President and CEO: Yasushi Koriya, hereafter REVISIO), which measures 'attention' to television screens by installing devices equipped with human recognition technology in homes, announces that it will hold a free webinar titled 'Aiming to Maximize CM Effectiveness Without Changing the Budget! [Discussion with dip] Clues for Improving CM Creatives Found in Attention Data'.

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Webinar Content

To advertisers and advertising agencies who desire to 'maximize the effectiveness of TV commercials (video ads) while keeping the production budget as it is'. The key to that might lie in attention data.

Verification of various past case studies has revealed that CM creatives that are attentively watched by viewers improve brand awareness and recall rates, and lead to purchase intent. Even without increasing the budget, if you can design creatives that capture attention for the CM, it is possible to enhance the advertising effect.

In this webinar, together with Dip Corporation, who introduced the 'AI Creative Review' that evaluates CM creatives using attention data and quickly proposes improvement measures, we will explain 'CM creatives that increase attention' while verifying various CM case studies.

### Recommended for: - Those involved in TV commercial production at operating companies, and people at advertising companies - Those who want to increase effectiveness while the budget for TV commercial measures is limited - Those who want to break away from CM production relying on intuition and experience, and want to provide a rationale for CM direction

Click here to apply for participation

Overview - Date & Time: Wednesday, April 8; Tuesday, April 14; Wednesday, April 15, 2026 / 14:00 to 15:00 each day - Location: Free Webinar (Zoom) - Speakers (Details of the speakers are omitted beyond the image.)