REVISIO, which obtains TV viewing attention data, produces a new CM for Nippon Sanso Corporation that "can be seen"

REVISIO Co., Ltd. (formerly TVISION INSIGHTS, headquartered in Chiyoda-ku, Tokyo, President Koji Kōriyatani, hereinafter referred to as REVISIO), which installs equipment equipped with human recognition technology in homes to measure "attention" to the TV screen, has produced a branding movie for Nippon Sanso Corporation (formerly Taiyo Nippon Sanso Corporation, headquartered in Shinagawa-ku, Tokyo, President Kenji Nagata, hereinafter referred to as Nippon Sanso), which will begin airing on April 1, 2026.

This CM features actor Motoki Nakazawa and is packed with "elements that capture attention" based on approximately 140,000 CM data points that REVISIO has collected to date. Furthermore, in the production of this CM, REVISIO's "AI Contenview" was utilized throughout all stages, from planning to final editing.

New CM Overview

Motoki Nakazawa prepares for the shooting of a CM promoting the new company name "Nippon Sanso." Before the take, he expresses his doubts to the director, saying, "Will simply repeating the company name convey the appeal of Nippon Sanso...?"

This is a corporate CM that impressively conveys that Nippon Sanso's mission is to drive the future of Japanese industry.

●Title

"It's Not Just the Company Name" (30 sec / 15 sec)

"Doesn't Make Sense" (6 sec)

●Starring

Motoki Nakazawa

●Release Date

April 1, 2026

●Planned Media Distribution

　・TV Commercials

　　TBS Television Sunday 8:00 AM "Sunday Morning" *National Network* etc.

　・Digital Advertising

　　TVer, YouTube, Instagram, etc.

　・In-Train Advertising

　　Tokyo Metro Tokyo Metro Vision, etc. *Please refrain from inquiring with station staff.*

Performer Profile

Motoki Nakazawa

Key Points of This CM Production

① Utilization of REVISIO's Proprietary Attention Data

REVISIO installs its uniquely developed human recognition sensor above household televisions to automatically acquire the viewing posture of survey participants every second. This allows for the identification of individuals in front of the TV and whether they are directing their gaze towards the screen (i.e., paying attention).

REVISIO's research indicates that "attention" correlates with improved CM recognition. By leveraging this data, the goal was to create CMs that are "well-watched by viewers and effectively communicated."

Reference: Analysis based on vast CM data of approximately 140,000 pieces! Trends in CM creative that captivate viewers.

② Contenview Conducted Using Generative AI Trained on Attention Data

In this production, "AI Contenview" evaluations were conducted at each stage: planning storyboards (10 ideas), V-cons (4 ideas), directorial storyboards, and offline editing. This enabled the efficient reflection of "directorial elements that can capture viewers' attention" into the creative.

The aim was to create CM creative that garners attention through evidence-based direction, rather than relying on experience or intuition, thereby expecting an increase in CM recognition.

Please take a look at it yourself and confirm the elements that capture viewers' attention. REVISIO will continue to support the CM production and marketing activities of various companies by utilizing attention data.

< Contac t for Inquiries Regarding This Matter >

REVISIO Co., Ltd. Public Relations Representative: Antake
Otemachi Building, 1-6-1 Otemachi, Chiyoda-ku, Tokyo
E-mail: info@revisio.com
Tel (Direct Line): 050-5897-4931

[About Nippon Sanso Corporation]

Business Activities: Manufacturing and sales of various industrial gases such as oxygen, nitrogen, and argon, LP gas, medical gases, and special gases; manufacturing and sales of welding and cutting equipment/materials, various gas-related equipment, and air separation units; assembly, processing, and inspection of electronic components; facility maintenance.

Founded: October 30, 1910

Established: February 4, 2020

Capital: 1.5 billion JPY

Shareholder: Nippon Sanso Holdings Corporation (100% ownership)

Revenue: 426.8 billion JPY (Consolidated Taiyo Nippon Sanso Group, FY2025)

URL: https://nsc.jp.nipponsanso.com/

※As of April 1, 2026, the company name (trade name) was changed from "Taiyo Nippon Sanso Corporation" to "Nippon Sanso Corporation."

[About REVISIO Co., Ltd.]

REVISIO Co., Ltd. (renamed from TVISION INSIGHTS Co., Ltd. in October 2022) provides BtoB viewing analysis services by acquiring TV program and CM viewing posture data through human recognition technology. By installing survey equipment equipped with REVISIO's proprietary human recognition technology on household televisions, it automatically acquires the viewing posture of survey participants every second. Over 250 clients nationwide, including advertisers, advertising agencies, and broadcasters, utilize REVISIO's unique attention data – "who is in front of the TV and actually watching."

Currently, the survey targets approximately 2,000 households in the Kanto region and 600 households in the Kansai region, providing viewing data for all terrestrial programs and attention data for connected TVs.

URL: https://revisio.co.jp/