REVISIO Produces 'Watchable' New Commercial for Nippon Sanso Using TV Attention Data

REVISIO Inc. (formerly TVISION INSIGHTS, HQ: Chiyoda-ku, Tokyo; President: Yasushi Koriya), which measures 'attention' to TV screens by installing devices equipped with human recognition technology in households, has produced a branding movie for Nippon Sanso Corporation (formerly Taiyo Nippon Sanso Corporation, HQ: Shinagawa-ku, Tokyo; President: Kenji Nagata), which will begin airing on April 1, 2026.

This commercial features actor Motoki Nakazawa and is crafted with 'attention-grabbing elements' based on approximately 140,000 commercial data points collected by REVISIO. In the production of this commercial, REVISIO's 'AI Conte-Review' was utilized throughout the entire process, from planning to final editing.

[Overview of the New Commercial] Actor Motoki Nakazawa appears in the commercial promoting the new company name, 'Nippon Sanso.' Before the shoot, he questions the director, 'Will just repeating the company name convey the charm of Nippon Sanso?' The commercial impressively conveys the company's mission to drive the future of Japanese industry.

- Title: 'Not Just the Company Name' (30s/15s), 'Not Convinced' (6s) - Cast: Motoki Nakazawa - Release Date: April 1, 2026 - Media: TV (TBS 'Sunday Morning', etc.), Digital Ads (TVer, YouTube, Instagram), Train Ads (Tokyo Metro Vision)

[Production Points] 1. Utilizing REVISIO's proprietary attention data: By measuring viewer posture every second, we identify who is looking at the screen. This data correlates with ad awareness. 2. AI Conte-Review: We evaluated 10 planning storyboards, 4 video storyboards, and offline edits using generative AI to ensure the production effectively captures viewer attention.