Revieve Expands Generative AI Discovery Platform Deployment Starting with AI Skin Advisor for ChatGPT

TOKYO — April 2, 2026 — Following the launch of its AI Beauty Discovery Connect solution suite, Revieve today announced AI Skin Advisor for ChatGPT as a significant expansion of this initiative. This is a fully white-label, brand-led solution that enables beauty brands and retailers to enter emerging Generative AI platforms and marketplaces.

As platforms like ChatGPT rapidly evolve into powerful consumer touchpoints, the meaning of 'omnichannel' is being redefined. Consumers are increasingly starting their research on skincare challenges, ingredients, and routines in these AI-driven environments before visiting brand websites or stores.

Revieve's AI Skin Advisor ensures that brands and retailers are not just present in these environments, but can control the experience from the very first moment of discovery.

Securing Leadership in Discovery on Generative AI Marketplaces

As AI discovery platforms emerge as new market entry points, brands and retailers face a strategic tipping point. Without a systematic presence on these channels, engagement risks being generic, lacking brand identity, and disconnected from long-term loyalty strategies.

AI Skin Advisor for ChatGPT responds to this shift, enabling brands and retailers to intentionally shape and guide their presence on this new discovery layer.

AI Skin Advisor for ChatGPT enables: To lead the discovery experience within ChatGPT, analyzing, educating, and recommending on skincare needs with your own brand voice.

To build a branded micro-environment, free from competitive noise and generic responses.

To visualize consumer exploration, evaluation, and engagement on this new AI-driven channel.

To leverage these insights to drive deeper engagement on your own channels, build loyalty, and accelerate the path to purchase.

Leveraging Revieve's proprietary Skin Analysis technology and its globally scaled beauty catalog, AI Skin Advisor for ChatGPT creates a branded micro-experience within the platform, allowing brands themselves to design how consumers explore, evaluate, and engage.

Expanding, Growing, and Differentiating in the New Discovery Economy

This initiative is not intended to replace the sophisticated experiences brands and retailers already offer on their own websites, apps, and stores, or through retail media.

Instead, it aims to expand reach, amplify influence, and differentiate presence in a rapidly evolving discovery economy.

In the AI era, it is essential for brands to both enhance their controlled experiences and be present where new discoveries begin. As AI-driven platforms shape the early stages of the purchase journey, brand voice, expertise, and personalization logic must guide the experience.

Irina Mazur, Chief Commercial and Marketing Officer at Revieve, states: 'This functionality does not replace existing channel strategies. Our own and retail ecosystems remain important and should continue to be strengthened. However, in the Generative AI era, active participation on discovery platforms where consumer preferences are formed before purchase is essential.'

New Discovery Infrastructure for Beauty

AI Skin Advisor for ChatGPT is a key deployment in Revieve's AI Beauty Discovery Connect strategy and part of a framework that unifies personalization across: Owned digital channels

Retail media ecosystems

Social platforms

Generative AI discovery platforms

As AI-driven environments integrate shopping functions and transaction flows, Revieve enables brands and retailers to be proactive architects of this evolving discovery infrastructure, rather than passive participants.

Sampo Parkkinen, CEO of Revieve, states: 'We are witnessing the emergence of new discovery infrastructure. Generative AI platforms are becoming part of global commerce. Brands and retailers cannot afford to be passive in this shift. With AI Beauty Discovery Connect and AI Skin Advisor for ChatGPT, we provide them the tools to shape their presence, protect their brand voice, and build lasting relationships in this new market layer.'

AI Skin Advisor for ChatGPT is an important step in the expansion of AI Beauty Discovery Connect, with further category and platform deployments planned as the Generative AI ecosystem evolves.

About Revieve

Revieve is a leading beauty technology company that leverages the full spectrum of AI, from skin diagnostics to Generative AI, to deliver personalized experiences to every customer. Trusted by global beauty brands and retailers, the company's platform delivers data-driven customer experiences that merge discovery, education, and commerce.