REMILA to Hold the REMILA BHC 2026 Back-Style Hair Contest Awards Ceremony on the Official Stage at Beautyworld Japan Tokyo

Resusty Inc. (Headquarters: Shibuya-ku, Tokyo; Representative Director: Shota Ito), which offers REMILA*1, a beauty device dedicated to nape care for hair salons and barber shops, will hold the awards ceremony for REMILA BHC 2026, a hair contest specializing in back styles, on Tuesday, May 19, 2026, on the official stage inside Beautyworld Japan Tokyo. The ceremony will announce the annual Grand Prix and other awards from among 220 entries submitted across the first through third rounds. A special talk session featuring top creators from the beauty industry is also scheduled. REMILA BHC is held as a project to rediscover hairstylists’ techniques, proposal skills, and sensibilities from the perspective of back styles. Why focus on the back view? In hair design, the front impression has traditionally received much of the attention. In actual salon work, however, the back view, which customers themselves rarely see, is a major factor that shapes the overall impression. In recent years, the impression created by the back view has increasingly been valued as part of the design, including in short hairstyles and updos. REMILA BHC is a hair contest that focuses on this back-style perspective. Entries showcase hairstylists’ sensibilities, technical skills, and new forms of design expression through beauty that includes the nape, neckline, and silhouette. Valuing real salon work, not only creative photo shoots REMILA BHC includes not only creative works but also a “Reality Category,” which focuses on treatments performed for actual customers. A key feature is that judging covers not only design quality but also how hairstylists addressed customers’ concerns and what kinds of changes they created. The concept is that value exists not only in creative photo shoots but also in everyday salon work itself. Many hairstylists who share this view have submitted entries. The third round attracted a record 89 entries. In the Reality Category, there was a significant increase in works that closely addressed real customer concerns. Top beauty industry creators gather on the BWJ Tokyo official stage At the awards ceremony, the annual Grand Prix winners for both the Creative Category and the Reality Category, along with other awards, will be announced from among the 220 works submitted across the first through third rounds. The annual Grand Prix winner will receive prize money of 3 million yen. The winning work will be selected after judging by top creators in the beauty industry. On the day of the event, a special talk session is also scheduled with JHA Grand Prix winners and leading hairstylists from the industry. They will discuss what they felt through the judging process and the possibilities of back-style expression. Event overview Date and time: Tuesday, May 19, 2026, 15:30-16:20 Venue: Reception Hall, 1F Conference Tower, Tokyo Big Sight, inside Beautyworld Japan Tokyo Participation fee: Free, with advance visitor registration required Capacity: Approximately 140 seats Grand Prix prediction voting now underway REMILA BHC 2026 is also holding a voting campaign in which participants can predict which work will be selected as the annual Grand Prix winner. Votes can be cast for selected works through the dedicated voting page. A campaign is also being held in which voters will be entered into a prize drawing. About Resusty Inc. Resusty Inc. develops professional beauty devices and hair-removal devices, providing innovative services that meet the needs of the hair and beauty industry. REMILA, offered under a monthly subscription model, has been installed in more than 800 locations across Japan and proposes new menu value for the hair and beauty industry. It serves as a new revenue pillar for hair salons and barber shops and supports stable management. The company will continue proposing new menu value for the industry and contributing to its evolution and value enhancement. Company overview Company name: Resusty Inc. Representative: Representative Director Shota Ito Location: 8F Nanpeidai Horai Building, 1-9 Nanpeidai-cho, Shibuya-ku, Tokyo Established: December 4, 2014 Capital: 90 million yen (capital reserve: 85 million yen) Business: Planning, manufacturing, sales, and rental of professional beauty devices; service proposals aimed at increasing hair salon revenue URL: https://resusty.co.jp/ *1 REMILA is a registered trademark of Resusty Inc. Media contact: Resusty Inc., Contact: Nemoto, E-mail: info@resusty.com, TEL: 03-6555-3127