Top Beauty Industry Creators Gather. "REMILA BHC 2026" Awards Ceremony Held on Official Stage at Beautyworld Japan Tokyo
Resusty Co., Ltd., which develops the nape care specific beauty device "REMILA," will hold the awards ceremony for the hair contest "REMILA BHC 2026" at Beautyworld Japan Tokyo on May 19. The annual Grand Prix and other awards will be announced from 220 entries, and a special talk session by top beauty industry creators will also take place.
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- 📰 Published: May 12, 2026 at 19:00
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Resusty Co., Ltd. (Head office: Shibuya-ku, Tokyo; Representative Director: Shota Ito), which develops "REMILA" *1, a beauty device specifically for nape and hairline care for beauty and barber salons, will hold the awards ceremony for "REMILA BHC 2026," a hair contest specializing in back styles, on Tuesday, May 19, 2026, at the official stage within the Beautyworld Japan Tokyo venue.
The annual Grand Prix and various other awards will be announced from the 220 works submitted across the 1st to 3rd periods.
A special talk session by top creators in the beauty industry is also scheduled during the awards ceremony.
REMILA BHC is held as a project to rediscover the skills, proposal abilities, and sensibility of hairdressers from the perspective of "back style."
Why "back profile"?
Until now, the impression from the front has often been the focus in hair design. However, in actual salon work, the back profile, which customers themselves see the least, is a crucial element that significantly impacts their overall impression. In recent years, with styles like short hair and updos, situations where the impression of the back profile is emphasized as part of the design have increased.
REMILA BHC is a hair contest that focuses on such "back styles."
Through the beauty encompassing the nape, hairline, and silhouette, the contest showcases the sensibility and technical skills of hairdressers, as well as new design expressions.
Not just for photoshoots. Valuing real salon work.
REMILA BHC includes a "Reality Division" that focuses on treatments for actual customers, not just creative works. A key feature is that it evaluates not only design but also how stylists address customers' concerns and the changes they create.
Many works have been submitted by hairdressers who resonate with the idea that there is value not only in photoshoots but also in daily salon work itself.
In the 3rd period, a record 89 works were gathered. In the Reality Division, works that closely addressed actual customer concerns significantly increased.
Top beauty industry creators gather on the official BWJ Tokyo stage.
At the awards ceremony, the annual Grand Prix for both the Creative Division and Reality Division, as well as various other awards, will be announced from the 220 works submitted across the 1st to 3rd periods.
The annual Grand Prix winner will receive a prize of 3 million JPY. The annual Grand Prix winner will be decided after judging by top creators in the beauty industry.
On the day of the event, a special talk session by JHA Grand Prix winners and leading hairdressers in the industry is also scheduled. They will discuss what they felt through the judging process and the possibilities of back style expression.
Event Outline
Date: Tuesday, May 19, 2026, 15:30-16:20
Venue: Tokyo Big Sight Conference Tower 1F Reception Hall (within the Beautyworld Japan Tokyo venue)
Admission: Free (Pre-registration required for visitors)
Capacity: Approximately 140 seats
Grand Prix prediction voting is also underway.
At "REMILA BHC 2026," a voting project is also being held to predict which work will be selected as the annual Grand Prix winner. You can vote for your favorite work from the dedicated voting page. A campaign is also being conducted where participants who vote will be entered into a lottery to win prizes.
▶Voting page here
About Resusty Co., Ltd.
Resusty Co., Ltd. develops professional beauty equipment and hair removal equipment, offering innovative services that meet the needs of the beauty and barber industry. Their monthly subscription model "REMILA" has been introduced to over 800 salons nationwide, proposing new menu value to the beauty and barber industry. It serves as a new revenue pillar for beauty and barber salons, supporting stable management. The company will continue to propose new menu value to the beauty and barber industry and contribute to the evolution and value improvement of the entire industry.
[Company Profile]
Company Name: Resusty Co., Ltd.
Representative: Representative Director Shota Ito
Location: Nanpeidai Horai Building 8F, 1-9 Nanpeidai-cho, Shibuya-ku, Tokyo
Established: December 4, 2014
Capital: 90 million JPY (Capital reserve 85 million JPY)
Business: Planning, manufacturing, sales, and rental of professional beauty equipment / Service proposals aimed at increasing sales for hair salons
URL: https://resusty.co.jp/
*1 REMILA is a registered trademark of Resusty Co., Ltd.
＜Inquiries from media regarding this matter＞
Resusty Co., Ltd. Contact: Nemoto
E-mail: info@resusty.com
TEL: 03-6555-3127
The annual Grand Prix and various other awards will be announced from the 220 works submitted across the 1st to 3rd periods.
A special talk session by top creators in the beauty industry is also scheduled during the awards ceremony.
REMILA BHC is held as a project to rediscover the skills, proposal abilities, and sensibility of hairdressers from the perspective of "back style."
Why "back profile"?
Until now, the impression from the front has often been the focus in hair design. However, in actual salon work, the back profile, which customers themselves see the least, is a crucial element that significantly impacts their overall impression. In recent years, with styles like short hair and updos, situations where the impression of the back profile is emphasized as part of the design have increased.
REMILA BHC is a hair contest that focuses on such "back styles."
Through the beauty encompassing the nape, hairline, and silhouette, the contest showcases the sensibility and technical skills of hairdressers, as well as new design expressions.
Not just for photoshoots. Valuing real salon work.
REMILA BHC includes a "Reality Division" that focuses on treatments for actual customers, not just creative works. A key feature is that it evaluates not only design but also how stylists address customers' concerns and the changes they create.
Many works have been submitted by hairdressers who resonate with the idea that there is value not only in photoshoots but also in daily salon work itself.
In the 3rd period, a record 89 works were gathered. In the Reality Division, works that closely addressed actual customer concerns significantly increased.
Top beauty industry creators gather on the official BWJ Tokyo stage.
At the awards ceremony, the annual Grand Prix for both the Creative Division and Reality Division, as well as various other awards, will be announced from the 220 works submitted across the 1st to 3rd periods.
The annual Grand Prix winner will receive a prize of 3 million JPY. The annual Grand Prix winner will be decided after judging by top creators in the beauty industry.
On the day of the event, a special talk session by JHA Grand Prix winners and leading hairdressers in the industry is also scheduled. They will discuss what they felt through the judging process and the possibilities of back style expression.
Event Outline
Date: Tuesday, May 19, 2026, 15:30-16:20
Venue: Tokyo Big Sight Conference Tower 1F Reception Hall (within the Beautyworld Japan Tokyo venue)
Admission: Free (Pre-registration required for visitors)
Capacity: Approximately 140 seats
Grand Prix prediction voting is also underway.
At "REMILA BHC 2026," a voting project is also being held to predict which work will be selected as the annual Grand Prix winner. You can vote for your favorite work from the dedicated voting page. A campaign is also being conducted where participants who vote will be entered into a lottery to win prizes.
▶Voting page here
About Resusty Co., Ltd.
Resusty Co., Ltd. develops professional beauty equipment and hair removal equipment, offering innovative services that meet the needs of the beauty and barber industry. Their monthly subscription model "REMILA" has been introduced to over 800 salons nationwide, proposing new menu value to the beauty and barber industry. It serves as a new revenue pillar for beauty and barber salons, supporting stable management. The company will continue to propose new menu value to the beauty and barber industry and contribute to the evolution and value improvement of the entire industry.
[Company Profile]
Company Name: Resusty Co., Ltd.
Representative: Representative Director Shota Ito
Location: Nanpeidai Horai Building 8F, 1-9 Nanpeidai-cho, Shibuya-ku, Tokyo
Established: December 4, 2014
Capital: 90 million JPY (Capital reserve 85 million JPY)
Business: Planning, manufacturing, sales, and rental of professional beauty equipment / Service proposals aimed at increasing sales for hair salons
URL: https://resusty.co.jp/
*1 REMILA is a registered trademark of Resusty Co., Ltd.
＜Inquiries from media regarding this matter＞
Resusty Co., Ltd. Contact: Nemoto
E-mail: info@resusty.com
TEL: 03-6555-3127